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[B-LEAD 2025] CHÍNH THỨC MỞ ĐƠN ĐĂNG KÝ CUỘC THI KỸ NĂNG LÃNH ĐẠO DOANH NGHIỆP B-LEAD 2025: SHIFTNARIO

Brand Guidelines &ndash; Mu&#7889;n thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u &#273;&#7897;c &#273;&aacute;o th&igrave; &#273;&ograve;i h&#7887;i s&#7921; s&aacute;ng t&#7841;o r&#7845;t l&#7899;n t&#7915; n&#7897;i b&#7897;. Nh&#432;ng l&agrave;m sao &#273;&#7875; s&#7921; s&aacute;ng t&#7841;o &#7845;y kh&ocirc;ng v&#432;&#7907;t qu&aacute; nh&#7919;ng g&igrave; th&#432;&#417;ng hi&#7879;u &#273;&#7883;nh h&#432;&#7899;ng? L&agrave;m sao &#273;&#7875; nh&acirc;n vi&ecirc;n m&#7899;i &ldquo;nh&#7853;p gia t&ugrave;y t&#7909;c&rdquo; m&agrave; kh&ocirc;ng l&#7841;c l&otilde;ng gi&#7919;a &#273;&aacute;m &#273;&ocirc;ng?**Brand Guidelines&nbsp;xu&#7845;t hi&#7879;n &#273;&#7875; g&#7905; r&#7889;i t&#7845;t c&#7843; nh&#7919;ng th&#7855;c m&#7855;c c&#7911;a doanh nghi&#7879;p v&#7873; c&aacute;ch thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u c&#361;ng nh&#432; v&#7853;n h&agrave;nh doanh nghi&#7879;p. H&atilde;y c&ugrave;ng V&#361; Digital t&igrave;m hi&#7875;u xem Brand Guidelines &#273;&oacute;ng vai tr&ograve; quan tr&#7885;ng th&#7871; n&agrave;o.<h3>Brand Guidelines l&agrave; g&igrave;?</h3>Brand Guidelines&nbsp;l&agrave; cu&#7889;n c&#7849;m nang ghi ch&eacute;p l&#7841;i &#273;&#7847;y &#273;&#7911; c&aacute;c y&ecirc;u c&#7847;u v&#7873; m&agrave;u s&#7855;c, h&igrave;nh &#7843;nh, b&#7889; c&#7909;c&hellip; d&agrave;nh cho n&#7897;i b&#7897;.&#272;&#7915;ng v&#7897;i &#273;&aacute;nh gi&aacute; th&#7845;p t&#7847;m quan tr&#7885;ng c&#7911;a&nbsp;Brand Guidelines&nbsp;. N&oacute; s&#7869; l&agrave; kim ch&#7881; nam gi&uacute;p th&#432;&#417;ng hi&#7879;u nh&#7845;t qu&aacute;n h&#417;n trong vi&#7879;c qu&#7843;ng b&aacute; v&agrave; truy&#7873;n th&ocirc;ng. &#272;&#7863;c bi&#7879;t &#273;&#7889;i v&#7899;i nh&acirc;n vi&ecirc;n m&#7899;i, Brand Guidelines n&acirc;ng cao m&#7913;c &#273;&#7897; hi&#7875;u bi&#7871;t v&agrave; &#273;&#7883;nh h&#432;&#7899;ng thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u.D&ugrave; m&#7897;t c&ocirc;ng ty l&#7899;n hay nh&#7887; &#273;&#7873;u ph&#7843;i chu&#7849;n b&#7883; m&#7897;t b&#7843;n&nbsp;Brand Guidelines&nbsp;th&#7853;t ho&agrave;n ch&#7881;nh, th&#7875; hi&#7879;n ng&ocirc;n ng&#7919;, gi&#7885;ng &#273;i&#7879;u, h&igrave;nh &#7843;nh v&agrave; c&aacute; t&iacute;nh th&#432;&#417;ng hi&#7879;u m&#7897;t c&aacute;ch r&otilde; r&agrave;ng nh&#7845;t.<h3>Nh&#7919;ng th&agrave;nh ph&#7847;n kh&ocirc;ng th&#7875; thi&#7871;u trong Brand Guidelines</h3><h4>1. Gi&#7899;i thi&#7879;u v&#7873; th&#432;&#417;ng hi&#7879;u</h4>Tr&#432;&#7899;c khi &#273;i v&agrave;o h&#432;&#7899;ng d&#7851;n chi ti&#7871;t, b&#7841;n ph&#7843;i gi&#7899;i thi&#7879;u t&#7893;ng quan h&igrave;nh &#7843;nh th&#432;&#417;ng hi&#7879;u t&#7915; t&#7847;m nh&igrave;n, s&#7913; m&#7879;nh, tri&#7871;t l&yacute; cho &#273;&#7871;n t&iacute;nh c&aacute;ch th&#432;&#417;ng hi&#7879;u&hellip; . H&atilde;y ch&#7885;n l&#7885;c nh&#7919;ng &yacute; ch&iacute;nh v&agrave; &#273;&#7863;c tr&#432;ng c&#7911;a th&#432;&#417;ng hi&#7879;u &#273;&#7875; nhanh ch&oacute;ng h&#417;n trong vi&#7879;c ghi nh&#7899;.<img src="https://forum.uan.vn/uploads/default/original/2X/6/68f412bebcc2abeb4c08e1e487924241c003a16a.jpeg">V&#7899;i l&#7901;i gi&#7899;i thi&#7879;u ng&#7855;n g&#7885;n n&agrave;y, nh&acirc;n vi&ecirc;n s&#7869; c&oacute; c&aacute;i nh&igrave;n thi&#7879;n c&#7843;m h&#417;n v&#7873; th&#432;&#417;ng hi&#7879;u, t&igrave;m th&#7845;y s&#7921; &#273;&#7891;ng &#273;i&#7879;u gi&#7919;a m&igrave;nh v&agrave; c&ocirc;ng vi&#7879;c, kh&#417;i g&#7907;i s&#7907;i d&acirc;y k&#7871;t n&#7889;i &#273;&#7875; gi&#7919; ch&acirc;n h&#7885; l&acirc;u d&agrave;i h&#417;n.<h4>2. Logo v&agrave; c&aacute;ch s&#7917; d&#7909;ng</h4>Logo&nbsp;c&ograve;n &#273;&#432;&#7907;c g&#7885;i l&agrave; &ldquo;b&#7897; m&#7863;t&rdquo; c&#7911;a th&#432;&#417;ng hi&#7879;u v&agrave; l&agrave; th&#7913; kh&aacute;ch h&agrave;ng ti&#7871;p x&uacute;c nhi&#7873;u nh&#7845;t. M&#7897;t logo &#273;&#7865;p th&ocirc;i ch&#432;a &#273;&#7911;, c&oacute; &yacute; ngh&#297;a, c&acirc;u chuy&#7879;n v&agrave; c&oacute; kh&#7843; n&#259;ng &ldquo;s&#7889;ng&rdquo; l&acirc;u d&agrave;i tr&ecirc;n th&#7883; tr&#432;&#7901;ng m&#7899;i l&agrave; &#273;i&#7873;u &#273;&aacute;ng quan t&acirc;m trong qu&aacute; tr&igrave;nh thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u.Kh&ocirc;ng nh&#7845;t thi&#7871;t ch&#7881; s&#7917; d&#7909;ng m&#7897;t logo duy nh&#7845;t m&agrave; b&#7841;n c&oacute; th&#7875; linh ho&#7841;t thay &#273;&#7893;i h&igrave;nh d&aacute;ng, m&agrave;u s&#7855;c sao cho ph&ugrave; h&#7907;p v&#7899;i m&#7909;c &#273;&iacute;ch s&#7917; d&#7909;ng, t&#7841;o c&#7843;m gi&aacute;c m&#7899;i m&#7867;, th&iacute;ch th&uacute; cho ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng.&#7844;n t&#432;&#7907;ng nh&#7845;t trong vi&#7879;c thay &#273;&#7893;i logo l&agrave;m k&iacute;ch th&iacute;ch ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng ch&#7855;c ch&#7855;n ph&#7843;i k&#7875; &#273;&#7871;n Apple trong s&#7921; ki&#7879;n ra m&#7855;t iPad Pro. Thay v&igrave; g&#7917;i thi&#7879;p m&#7901;i v&#7899;i logo tr&aacute;i t&aacute;o m&agrave;u &#273;en nh&#432; th&#432;&#7901;ng l&#7879; th&igrave; Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u s&#7855;c logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ng. &#272;i&#7873;u n&agrave;y cho th&#7845;y s&#7921; &#273;&#7847;u t&#432; v&agrave; t&acirc;m huy&#7871;t tuy&#7879;t &#273;&#7889;i c&#7911;a Apple d&agrave;nh cho kh&aacute;ch h&agrave;ng c&#7911;a m&igrave;nh, &#273;&#7891;ng th&#7901;i khi&#7871;n h&#7885; h&agrave;o h&#7913;ng h&#417;n v&#7899;i s&#7843;n ph&#7849;m m&#7899;i.<a href="https://forum.uan.vn/uploads/default/original/2X/2/22f4af5b8e149af8a53065cdd7e9bcf9255007f8.jpeg" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/2/22f4af5b8e149af8a53065cdd7e9bcf9255007f8_2_690x387.jpeg" alt="Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ng" height="387" width="690"></a><a href="https://forum.uan.vn/uploads/default/original/2X/2/22f4af5b8e149af8a53065cdd7e9bcf9255007f8.jpeg" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ng</a>Apple &#273;&atilde; &ldquo;bi&#7871;n t&#7845;u&rdquo; m&agrave;u logo &#273;&#7875; m&#7895;i kh&aacute;ch h&agrave;ng s&#7903; h&#7919;u m&#7897;t h&igrave;nh &#7843;nh ri&ecirc;ngNh&#432;ng, &#273;&#7875; tr&aacute;nh x&#7843;y ra t&igrave;nh tr&#7841;ng l&#7897;n x&#7897;n, thi&#7871;u chuy&ecirc;n nghi&#7879;p th&igrave; h&atilde;y ghi ch&uacute; r&otilde; r&agrave;ng, c&#7909; th&#7875; nh&#7845;t c&aacute;ch s&#7855;p x&#7871;p logo ph&ugrave; h&#7907;p v&#7899;i nhu c&#7847;u s&#7917; d&#7909;ng ch&uacute;ng.<h4>3. Font ch&#7919;</h4>&#272;&#7915;ng ngh&#297; ch&#7881; c&#7847;n s&#7917; d&#7909;ng font ch&#7919; &#273;&#7885;c &#273;&#432;&#7907;c l&agrave; &#273;&#7911; m&agrave; n&oacute; c&ograve;n s&#7869; th&#7875; hi&#7879;n &#273;&#432;&#7907;c t&iacute;nh c&aacute;ch th&#432;&#417;ng hi&#7879;u c&#7911;a b&#7841;n.Khi kh&aacute;ch h&agrave;ng &#273;&atilde; qu&aacute; quen thu&#7897;c v&#7899;i c&aacute;c font ch&#7919; truy&#7873;n th&#7889;ng th&igrave; s&#7921; &#273;&#7897;t ph&aacute; s&#7917; d&#7909;ng m&#7897;t font ch&#7919; m&#7899;i s&#7869; khi&#7871;n h&#7885; c&#7843;m th&#7845;y h&#7913;ng th&uacute; h&#417;n v&#7899;i thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u. V&iacute; d&#7909;, s&#7921; k&#7871;t h&#7907;p Fira Sans v&agrave; Montserrat &#273;em l&#7841;i c&#7843;m gi&aacute;c hi&#7879;n &#273;&#7841;i, h&#7907;p th&#7901;i, ho&#7863;c font vi&#7871;t tay Sacramento v&#7899;i Playfair Display ph&ugrave; h&#7907;p v&#7899;i phong c&aacute;ch tr&#7867; trung, t&#432;&#417;i m&#7899;i, kh&aacute;c bi&#7879;t&hellip;<img src="https://forum.uan.vn/uploads/default/original/2X/c/cb9e439c39b1879d648e883484e461d599c7137a.jpeg">C&ograve;n m&#7897;t &#273;i&#7873;u c&#7847;n l&#432;u &yacute; n&#7919;a ch&iacute;nh l&agrave; d&ugrave; c&aacute;ch &#273;i&#7879;u t&#7899;i &#273;&acirc;u th&igrave; font ch&#7919; c&#7911;a th&#432;&#417;ng hi&#7879;u ph&#7843;i &#273;&#7843;m b&#7843;o &#273;&#7897; to r&otilde;, d&#7877; &#273;&#7885;c v&agrave; kh&ocirc;ng x&#7843;y ra l&#7895;i trong qu&aacute; tr&igrave;nh in &#7845;n.<h4>4. M&agrave;u s&#7855;c &#273;&#7841;i di&#7879;n</h4>Nh&#432; &#273;&atilde; bi&#7871;t, m&#7895;i m&agrave;u s&#7855;c &#273;&#7841;i di&#7879;n cho n&eacute;t t&iacute;nh c&aacute;ch &#273;&#7863;c tr&#432;ng. L&#7921;a ch&#7885;n m&#7843;ng m&agrave;u s&#7855;c ph&ugrave; h&#7907;p v&#7899;i thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u to&aacute;t l&ecirc;n c&aacute; t&iacute;nh, &#273;&#7891;ng th&#7901;i d&#7877; d&agrave;ng h&#417;n trong vi&#7879;c ti&#7871;p c&#7853;n kh&aacute;ch h&agrave;ng.<a href="https://forum.uan.vn/uploads/default/original/2X/1/1f09ba201c24d5db4c97bf0725c75c3b87be62e1.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/1/1f09ba201c24d5db4c97bf0725c75c3b87be62e1_2_690x346.png" alt="Ngu&#7891;n: Netflix Brand Site" height="346" width="690"></a><a href="https://forum.uan.vn/uploads/default/original/2X/1/1f09ba201c24d5db4c97bf0725c75c3b87be62e1.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Ngu&#7891;n: Netflix Brand Site</a>Ngu&#7891;n: Netflix Brand SiteV&iacute; d&#7909;, m&#7897;t kh&#7843;o s&aacute;t cho th&#7845;y th&#7883; gi&aacute;c c&#7911;a ch&uacute;ng ta b&#7883; thu h&uacute;t m&#7841;nh m&#7869; nh&#7845;t t&#7915; m&agrave;u &#273;&#7887;. B&ecirc;n c&#7841;nh &#273;&oacute;, m&agrave;u &#273;&#7887; th&#7875; hi&#7879;n s&#7921; khao kh&aacute;t, m&atilde;nh li&#7879;t v&agrave; &#273;am m&ecirc; n&#7891;ng ch&aacute;y n&ecirc;n c&aacute;c nh&atilde;n hi&#7879;u s&#7917; d&#7909;ng m&agrave;u &#273;&#7887; &#273;&#7875; truy&#7873;n t&#7843;i th&ocirc;ng &#273;i&#7879;p nh&#432;: Coca Cola, Circle K, Netflix&hellip;Hay m&agrave;u xanh &#273;&#7841;i di&#7879;n cho trung th&agrave;nh, t&#432;&#417;i m&#7899;i v&agrave; t&#7841;o c&#7843;m gi&aacute;c d&#7877; ch&#7883;u cho kh&aacute;ch h&agrave;ng. M&#7897;t s&#7889; nh&atilde;n hi&#7879;u khi nh&#7855;c &#273;&#7871;n m&agrave;u xanh ch&uacute;ng ta nh&#7899; t&#7899;i ch&iacute;nh l&agrave;: Facebook, Twitter, Samsung&hellip;<h4>5. &#272;&#7883;nh h&igrave;nh phong c&aacute;ch trong h&igrave;nh &#7843;nh</h4>M&agrave;u s&#7855;c ch&#7911; &#273;&#7841;o trong h&igrave;nh &#7843;nh l&agrave; g&igrave;? H&igrave;nh &#7843;nh nh&#7845;n m&#7841;nh y&#7871;u t&#7889; g&igrave;? S&#7917; d&#7909;ng animation hay h&igrave;nh &#7843;nh th&#7853;t m&#7899;i &#273;&uacute;ng m&#7909;c &#273;&iacute;ch c&#7911;a th&#432;&#417;ng hi&#7879;u? &#272;&#7883;nh h&#432;&#7899;ng h&igrave;nh &#7843;nh s&#7869; tr&#7843; l&#7901;i t&#7845;t c&#7843; c&aacute;c th&#7855;c m&#7855;c n&agrave;y c&#7911;a n&#7897;i b&#7897;, &#273;&#432;a ra h&#7879; th&#7889;ng thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u chu&#7849;n x&aacute;c, &#273;&#7841;t &#273;&#432;&#7907;c mong mu&#7889;n c&#7911;a c&#7843; th&#432;&#417;ng hi&#7879;u v&agrave; kh&aacute;ch h&agrave;ng.V&iacute; d&#7909;, b&#7841;n kh&ocirc;ng b&#7855;t g&#7863;p h&igrave;nh &#7843;nh Animation trong thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u c&#7911;a Nike. Nh&#432;ng Skype &ndash; &#7913;ng d&#7909;ng giao ti&#7871;p tr&#7921;c tuy&#7871;n l&#7841;i khi&#7871;n kh&aacute;ch h&agrave;ng th&iacute;ch th&uacute; khi s&#7917; d&#7909;ng lo&#7841;t h&igrave;nh &#7843;nh n&agrave;y.<a href="https://forum.uan.vn/uploads/default/original/2X/c/c9ed82f0f30dccbdaadeead8e4ebed0c014546eb.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/c/c9ed82f0f30dccbdaadeead8e4ebed0c014546eb_2_690x345.png" alt="Ngu&#7891;n: Skype Global Directory" height="345" width="690"></a><a href="https://forum.uan.vn/uploads/default/original/2X/c/c9ed82f0f30dccbdaadeead8e4ebed0c014546eb.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Ngu&#7891;n: Skype Global Directory</a>Ngu&#7891;n: Skype Global Directory&#272;&#7883;nh h&#432;&#7899;ng h&igrave;nh &#7843;nh trong thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u gi&uacute;p nh&acirc;n vi&ecirc;n c&#7911;a b&#7841;n &#273;&#432;&#7907;c th&#7887;a s&#7913;c s&aacute;ng t&#7841;o nh&#432;ng v&#7851;n n&#7857;m trong khu&ocirc;n kh&#7893;, v&#7915;a t&#7841;o &#273;&#432;&#7907;c s&#7921; h&#7913;ng th&uacute; trong c&ocirc;ng vi&#7879;c c&#361;ng nh&#432; &#273;&#7841;t &#273;&#432;&#7907;c hi&#7879;u qu&#7843; trong qu&aacute; tr&igrave;nh truy&#7873;n th&ocirc;ng.<h4>6. Tone &amp; Voice</h4>Mu&#7889;n&nbsp;thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u&nbsp;thuy&#7871;t ph&#7909;c &#273;&#432;&#7907;c kh&aacute;ch h&agrave;ng th&igrave; vi&#7879;c quan tr&#7885;ng nh&#7845;t l&agrave; b&#7841;n ph&#7843;i &#273;&#7913;ng t&#7915; g&oacute;c nh&igrave;n c&#7911;a h&#7885;, n&oacute;i chung m&#7897;t gi&#7885;ng n&oacute;i v&agrave; &#273;&#7891;ng &#273;i&#7879;u trong c&aacute;ch s&#7917; d&#7909;ng ng&ocirc;n t&#7915;.N&#7871;u &#273;&#7889;i t&#432;&#7907;ng b&#7841;n h&#432;&#7899;ng t&#7899;i l&agrave; nh&#7919;ng b&#7841;n tr&#7867; n&#259;ng &#273;&#7897;ng th&igrave; h&atilde;y s&#7917; d&#7909;ng m&#7897;t t&ocirc;ng gi&#7885;ng t&#432;&#417;i vui, t&iacute;ch c&#7921;c, t&#7915; ng&#7919; g&#7847;n g&#361;i nh&#432; trong v&#259;n n&oacute;i. Nh&#432;ng &#273;&#7889;i t&#432;&#7907;ng l&#7841;i l&agrave; nh&#7919;ng ng&#432;&#7901;i trung ni&ecirc;n, c&#7847;n nhi&#7873;u ki&#7871;n th&#7913;c th&igrave; &#273;&ograve;i h&#7887;i th&#432;&#417;ng hi&#7879;u ph&#7843;i c&oacute; t&ocirc;ng gi&#7885;ng tr&#432;&#7903;ng th&agrave;nh, t&#7841;o s&#7921; tin t&#432;&#7903;ng, cung c&#7845;p nh&#7919;ng th&ocirc;ng tin b&#7893; &iacute;ch t&#7915; vi&#7879;c tr&iacute;ch d&#7851;n t&agrave;i li&#7879;u n&#432;&#7899;c ngo&agrave;i hay nghi&ecirc;n c&#7913;u khoa h&#7885;c&hellip; .<a href="https://forum.uan.vn/uploads/default/original/2X/e/e6f8fdb80c70d81aed106a534c2e6b3f47152168.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);"><img src="https://forum.uan.vn/uploads/default/optimized/2X/e/e6f8fdb80c70d81aed106a534c2e6b3f47152168_2_681x500.png" alt="Ngu&#7891;n: Skittles Instagram Official" height="500" width="681"></a><a href="https://forum.uan.vn/uploads/default/original/2X/e/e6f8fdb80c70d81aed106a534c2e6b3f47152168.png" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">Ngu&#7891;n: Skittles Instagram Official</a>Ngu&#7891;n: Skittles Instagram OfficialThi&#7871;t l&#7853;p m&#7897;t t&#7915; &#273;i&#7875;n bao g&#7891;m nh&#7919;ng t&#7915; ng&#7919; khuy&#7871;n kh&iacute;ch s&#7917; d&#7909;ng v&agrave; nh&#7919;ng t&#7915; ng&#7919; c&#7847;n tr&aacute;nh c&#361;ng l&agrave; m&#7897;t &yacute; t&#432;&#7903;ng hay gi&uacute;p nh&acirc;n vi&ecirc;n kh&ocirc;ng c&ograve;n kh&oacute; kh&#259;n trong vi&#7879;c truy&#7873;n t&#7843;i n&#7897;i dung.<h4>7. C&aacute;c t&agrave;i li&#7879;u tham kh&#7843;o</h4>L&yacute; thuy&#7871;t &#273;&atilde; &#273;&#7911; nh&#432;ng li&#7879;u nh&acirc;n vi&ecirc;n c&#7911;a b&#7841;n c&oacute; b&#7883; &ldquo;b&#7897;i th&#7921;c&rdquo; b&#7903;i h&agrave;ng t&aacute; th&ocirc;ng tin trong Brand Guidelines kh&ocirc;ng? C&oacute; &#273;&#7845;y, n&ecirc;n l&uacute;c n&agrave;y, h&atilde;y &#273;&iacute;nh k&egrave;m v&agrave;o &#273;&oacute; nh&#7919;ng v&iacute; d&#7909; c&#7909; th&#7875; m&agrave; th&#432;&#417;ng hi&#7879;u b&#7841;n mong mu&#7889;n h&#432;&#7899;ng t&#7899;i m&#7897;t c&aacute;ch d&#7877; h&igrave;nh dung nh&#7845;t. C&oacute; th&#7875; l&agrave; m&#7897;t b&agrave;i vi&#7871;t tr&ecirc;n Facebook, m&#7897;t t&#7845;m h&igrave;nh tr&ecirc;n Instagram, m&#7897;t Website th&#432;&#417;ng hi&#7879;u &#273;ang h&#7885;c h&#7887;i&hellip; , t&#7845;t c&#7843; ph&#7843;i &#273;&#7843;m b&#7843;o ch&iacute;nh x&aacute;c v&#7899;i nh&#7919;ng quy t&#7855;c b&#7841;n &#273;&#7863;t ra &#7903; tr&ecirc;n.<img src="https://forum.uan.vn/uploads/default/original/2X/b/b2683b83f4e6c8d967f4415c2fa18f5bce2de993.png" alt="Ngu&#7891;n: Nike Instagram Official">Ngu&#7891;n: Nike Instagram OfficialCh&#7881; l&#432;u truy&#7873;n trong n&#7897;i b&#7897;, nh&#432;ng t&#7841;i sao Brand Guidelines l&#7841;i &#273;&oacute;ng vai tr&ograve; quan tr&#7885;ng trong vi&#7879;c truy&#7873;n th&ocirc;ng?&#272;&#7889;i v&#7899;i nh&acirc;n vi&ecirc;n m&#7899;i, kh&ocirc;ng c&oacute; Brand Guidelines gi&#7889;ng nh&#432; vi&#7879;c &#273;&#432;a b&#7841;n v&agrave;o r&#7915;ng nh&#432;ng kh&ocirc;ng cung c&#7845;p la b&agrave;n hay b&#7843;n &#273;&#7891;. H&#7885; kh&ocirc;ng th&#7875; hi&#7875;u h&#7871;t 100% v&#7873; th&#432;&#417;ng hi&#7879;u n&#7871;u ch&#7881; t&igrave;m hi&#7875;u qua Website hay c&aacute;c trang m&#7841;ng x&atilde; h&#7897;i v&agrave; ngay ch&iacute;nh nh&acirc;n vi&ecirc;n trong c&ocirc;ng ty c&#361;ng kh&ocirc;ng th&#7875; d&agrave;nh h&agrave;ng gi&#7901; &#273;&#7891;ng h&#7891; &#273;&#7875; gi&#7843;i th&iacute;ch to&agrave;n&nbsp;b&#7897; thi&#7871;t k&#7871; th&#432;&#417;ng hi&#7879;u&nbsp;. L&uacute;c n&agrave;y,&nbsp;Brand Guidelines&nbsp;s&#7869; thay b&#7841;n l&agrave;m t&#7845;t c&#7843; &#273;i&#7873;u n&agrave;y.<ul><li>Ti&#7871;t ki&#7879;m th&#7901;i gian</li><li>Ph&acirc;n chia c&ocirc;ng vi&#7879;c hi&#7879;u qu&#7843;</li><li>&#272;&#7843;m b&#7843;o b&#7897; m&aacute;y v&#7853;n h&agrave;nh doanh nghi&#7879;p &#273;&#432;&#7907;c th&#7889;ng nh&#7845;t</li><li>H&#7841;n ch&#7871; x&#7843;y ra m&acirc;u thu&#7851;n trong vi&#7879;c truy&#7873;n th&ocirc;ng</li><li>N&acirc;ng cao m&#7913;c &#273;&#7897; hi&#7875;u bi&#7871;t v&#7873; th&#432;&#417;ng hi&#7879;u</li></ul>C&oacute; th&#7875; th&#7845;y, Brand Guidelines kh&ocirc;ng &#7843;nh h&#432;&#7903;ng tr&#7921;c ti&#7871;p &#273;&#7871;n ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng nh&#432;ng n&oacute; l&#7841;i l&agrave; &ldquo;con &#7889;c&rdquo; quan tr&#7885;ng trong b&#7897; m&aacute;y v&#7853;n h&agrave;nh doanh nghi&#7879;p. T&#7915;ng c&aacute; th&#7875; trong c&ocirc;ng ty ph&#7843;i &#273;&#7843;m b&#7843;o hi&#7875;u r&otilde; v&#7873; th&#432;&#417;ng hi&#7879;u th&igrave; vi&#7879;c qu&#7843;ng b&aacute; m&#7899;i &#273;&#7841;t k&#7871;t qu&#7843; t&#7889;t.Ngu&#7891;n:&nbsp;<a href="https://vudigital.co/brand-guidelines-va-vai-tro-khong-the-thieu-trong-qua-trinh-thiet-ke-thuong-hieu.html" rel="noopener noreferrer" target="_blank" style="color: var(--tertiary);">https://vudigital.co/brand-guidelines-va-vai-tro-khong-the-thieu-trong-qua-trinh-thiet-ke-thuong-hieu.html&nbsp;</a>

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