Nh&#7919;ng xu h&#432;&#7899;ng &ldquo;ch&oacute;ng n&#7903; ch&oacute;ng t&agrave;n&rdquo; c&ugrave;ng &aacute;p l&#7921;c c&#7841;nh tranh ng&agrave;y c&agrave;ng kh&#7889;c li&#7879;t &#273;ang kh&eacute;p l&#7841;i th&#7901;i k&#7923; t&#259;ng tr&#432;&#7903;ng b&ugrave;ng n&#7893; c&#7911;a ng&agrave;nh F&amp;B, &#273;&#432;a th&#7883; tr&#432;&#7901;ng b&#432;&#7899;c v&agrave;o giai &#273;o&#7841;n thanh l&#7885;c m&#7841;nh m&#7869; h&#417;n bao gi&#7901; h&#7871;t. &nbsp;Trong b&#7889;i c&#7843;nh &#7845;y, &ldquo;b&#7873;n v&#7919;ng&rdquo; kh&ocirc;ng c&ograve;n l&agrave; m&#7897;t l&#7921;a ch&#7885;n m&agrave; &#273;&atilde; tr&#7903; th&agrave;nh m&#7909;c ti&ecirc;u quan tr&#7885;ng c&#7911;a m&#7885;i th&#432;&#417;ng hi&#7879;u. Tuy nhi&ecirc;n, kh&ocirc;ng t&#7891;n t&#7841;i m&#7897;t c&ocirc;ng th&#7913;c chung cho s&#7921; b&#7873;n v&#7919;ng, b&#7903;i m&#7895;i th&#432;&#417;ng hi&#7879;u &#273;&#7873;u ph&#7843;i t&#7921; t&igrave;m ra c&aacute;ch ri&ecirc;ng &#273;&#7875; &ldquo;neo&rdquo; m&igrave;nh gi&#7919;a d&ograve;ng ch&#7843;y li&ecirc;n t&#7909;c bi&#7871;n &#273;&#7897;ng c&#7911;a th&#7883; tr&#432;&#7901;ng F&amp;B.&nbsp;&nbsp;L&#7845;y c&#7843;m h&#7913;ng t&#7915; nh&#7919;ng chuy&#7875;n &#273;&#7897;ng &#273;&oacute;, T&#7853;p san CAMERA s&#7889; 06 v&#7899;i ch&#7911; &#273;&#7873; &ldquo;Neo D&ograve;ng - F&amp;B&rsquo;s Dynamic Sustainability&rdquo; ch&iacute;nh th&#7913;c ra m&#7855;t, m&#7903; ra g&oacute;c nh&igrave;n &#273;a chi&#7873;u v&#7873; h&agrave;nh tr&igrave;nh ph&aacute;t tri&#7875;n b&#7873;n v&#7919;ng c&#7911;a c&aacute;c th&#432;&#417;ng hiu F&amp;B Vi&#7879;t Nam trong qu&aacute; tr&igrave;nh th&iacute;ch nghi, &#273;&#7893;i m&#7899;i v&agrave; gi&#7919; v&#7919;ng d&#7845;u &#7845;n ri&ecirc;ng. <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdUfhZRwPWBk5Vz_JP-C860BlTuwHE4juWIczvA9Eugtguvp2mMWNMEP2pKIKhzUzFnK_HPq5FT9Zs-7PYmnybcWwIfx0ntRw2FcJpMgGMeecPY3crBLEv76ILrMzzGEUX35M9i96SP_404rv4tXzbOvodzFOv0LlTokVG8V1zalrZOJxGbWwjCGsSIVs/s16000/%E1%BA%A2nh%20ph%C3%A1t%20h%C3%A0nh%20t%E1%BA%ADp%20san.png"> &nbsp;<h4>S&#7913; M&#7879;nh C&#7911;a CAMERA 06</h4> L&agrave; m&#7897;t t&#7853;p san &#273;&#432;&#7907;c th&#7921;c hi&#7879;n b&#7903;i ng&#432;&#7901;i tr&#7867; v&agrave; d&agrave;nh cho ng&#432;&#7901;i tr&#7867;, CAMERA ra &#273;&#7901;i v&#7899;i mong mu&#7889;n tr&#7903; th&agrave;nh c&#7847;u n&#7889;i gi&#7919;a ki&#7871;n th&#7913;c chuy&ecirc;n m&ocirc;n, c&acirc;u chuy&#7879;n th&#432;&#417;ng hi&#7879;u v&agrave; c&#7843;m h&#7913;ng ngh&#7873; nghi&#7879;p, t&#7915; &#273;&oacute; mang &#273;&#7871;n nh&#7919;ng g&oacute;c nh&igrave;n g&#7847;n g&#361;i v&agrave; th&#7921;c ti&#7877;n h&#417;n cho th&#7871; h&#7879; Marketers tr&#7867;.&nbsp;V&#7899;i ch&#7911; &#273;&#7873; &ldquo;Neo D&ograve;ng - F&amp;B&rsquo;s Dynamic Sustainability&rdquo;, CAMERA 06 m&#7903; ra h&agrave;nh tr&igrave;nh kh&aacute;m ph&aacute; nh&#7919;ng c&acirc;u chuy&#7879;n ph&iacute;a sau &ldquo;c&#259;n b&#7871;p&rdquo; c&#7911;a c&aacute;c th&#432;&#417;ng hi&#7879;u F&amp;B Vi&#7879;t Nam. M&#7895;i th&#432;&#417;ng hi&#7879;u l&agrave; m&#7897;t l&aacute;t c&#7855;t kh&aacute;c nhau v&#7873; c&aacute;ch t&igrave;m ki&#7871;m &ldquo;&#273;i&#7875;m neo&rdquo; c&#7911;a ri&ecirc;ng m&igrave;nh gi&#7919;a th&#7883; tr&#432;&#7901;ng &#273;&#7847;y c&#7841;nh tranh v&agrave; bi&#7871;n &#273;&#7897;ng.&nbsp;Th&ocirc;ng qua chia s&#7867; tr&#7921;c ti&#7871;p t&#7915; Founder, Marketer c&ugrave;ng c&aacute;c chuy&ecirc;n gia trong ng&agrave;nh, t&#7853;p san kh&ocirc;ng ch&#7881; mang &#273;&#7871;n nh&#7919;ng c&acirc;u chuy&#7879;n truy&#7873;n c&#7843;m h&#7913;ng m&agrave; c&ograve;n m&#7903; ra nhi&#7873;u b&agrave;i h&#7885;c th&#7921;c ti&#7877;n v&#7873; Marketing, Business v&agrave; Food Culture d&agrave;nh cho ng&#432;&#7901;i tr&#7867; &#273;ang &#273;&#7883;nh h&igrave;nh con &#273;&#432;&#7901;ng ngh&#7873; nghi&#7879;p. &nbsp;<h4>&#272;i&#7875;m N&#7893;i B&#7853;t C&#7911;a CAMERA 06</h4> &bull; H&#417;n 8 b&agrave;i vi&#7871;t &#273;&#7897;c quy&#7873;n Nh&#7919;ng g&oacute;c nh&igrave;n ch&#432;a t&#7915;ng &#273;&#432;&#7907;c k&#7875; t&#7915; Founder, Marketer c&#7911;a c&aacute;c th&#432;&#417;ng hi&#7879;u F&amp;B n&#7893;i b&#7853;t nh&#432; Ph&ecirc; La, Pizza 4P&rsquo;s, Artemis Pastry, Salmonoid, Sent&eacute;, DILF Donut, L&rsquo;Usine c&ugrave;ng nhi&#7873;u chuy&ecirc;n gia trong ng&agrave;nh.&nbsp;&bull; N&#7897;i dung &#273;a chi&#7873;u, gi&agrave;u t&iacute;nh &#7913;ng d&#7909;ng Case study, brand story v&agrave; c&aacute;c ph&acirc;n t&iacute;ch chuy&ecirc;n s&acirc;u &#273;&#432;&#7907;c truy&#7873;n t&#7843;i g&#7847;n g&#361;i, th&#7921;c t&#7871; nh&#432;ng v&#7851;n &#273;&#7843;m b&#7843;o chi&#7873;u s&acirc;u chuy&ecirc;n m&ocirc;n.&nbsp;&bull; Tr&#7843;i nghi&#7879;m &#273;&#7885;c linh ho&#7841;t &#272;&#7883;nh d&#7841;ng ebook t&iacute;ch h&#7907;p website, flipbook t&#432;&#417;ng t&aacute;c c&ugrave;ng blogpost b&agrave;i l&#7867; gi&uacute;p &#273;&#7897;c gi&#7843; d&#7877; d&agrave;ng ti&#7871;p c&#7853;n n&#7897;i dung theo nhi&#7873;u h&igrave;nh th&#7913;c kh&aacute;c nhau.&nbsp;&bull; L&#7847;n &#273;&#7847;u ti&ecirc;n ph&aacute;t h&agrave;nh b&#7843;n in v&#7853;t l&yacute; CAMERA 06 &#273;&aacute;nh d&#7845;u l&#7847;n &#273;&#7847;u ti&ecirc;n ra m&#7855;t phi&ecirc;n b&#7843;n in v&#7853;t l&yacute; v&#7899;i thi&#7871;t k&#7871; v&agrave; ch&#7845;t l&#432;&#7907;ng &#273;&#432;&#7907;c &#273;&#7847;u t&#432; ch&#7881;n chu, mang &#273;&#7871;n tr&#7843;i nghi&#7879;m &#273;&#7885;c tr&#7921;c quan v&agrave; tr&#7885;n v&#7865;n h&#417;n cho &#273;&#7897;c gi&#7843;.CAMERA 06 kh&ocirc;ng &#273;&#417;n thu&#7847;n n&oacute;i v&#7873; s&#7921; b&#7873;n v&#7919;ng c&#7911;a th&#432;&#417;ng hi&#7879;u. &#272;&oacute; c&ograve;n l&agrave; cu&#7897;c &#273;&#7889;i tho&#7841;i v&#7873; c&aacute;ch m&#7897;t th&#432;&#417;ng hi&#7879;u t&#7891;n t&#7841;i, th&iacute;ch nghi v&agrave; ti&#7871;p t&#7909;c t&#7841;o d&#7845;u &#7845;n gi&#7919;a d&ograve;ng ch&#7843;y kh&ocirc;ng ng&#7915;ng c&#7911;a th&#7883; tr&#432;&#7901;ng.&nbsp;&nbsp;&nbsp;

Phuong Hien Nguyen Le

Những xu hướng “chóng nở chóng tàn” cùng áp lực cạnh tranh ngày càng khốc liệt đang khép lại thời kỳ tăng trưởng bùng nổ của ngành F&B, đưa thị 

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CHÍNH THỨC PHÁT HÀNH TẬP SAN CAMERA SỐ THỨ 06: “NEO DÒNG - F&B’S DYNAMIC SUSTAINABILITY”