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<html><body>Gi&#7919;a th&#7901;i &#273;&#7841;i m&agrave; kh&aacute;ch h&agrave;ng c&oacute; qu&aacute; nhi&#7873;u s&#7921; l&#7921;a ch&#7885;n, h&#7885; ch&#7881; d&agrave;nh m&#7897;t v&agrave;i gi&acirc;y l&#432;&#7899;t qua qu&#7843;ng c&aacute;o c&#7911;a b&#7841;n, th&igrave; kh&ocirc;ng ph&#7843;i m&#7897;t s&#7843;n ph&#7849;m t&#7889;t, m&#7897;t content hay m&agrave; ch&iacute;nh l&agrave; m&#7897;t h&igrave;nh &#7843;nh &#273;&#7911; &#273;&#7865;p, &#273;&#7911; &#273;&#7897;c &#273;&aacute;o m&#7899;i gi&#7919; &#273;&#432;&#7907;c &aacute;nh m&#7855;t h&#7885;. V&igrave; v&#7853;y m&agrave; m&#7897;t key visual &ldquo;h&#7899;p h&#7891;n&rdquo; ng&#432;&#7901;i xem v&#7851;n lu&ocirc;n l&agrave; &ldquo;con &aacute;t ch&#7911; b&agrave;i&rdquo; trong m&#7885;i chi&#7871;n d&#7883;ch truy&#7873;n th&ocirc;ng.KEY VISUAL L&Agrave; G&Igrave;?Key visual (KV) l&agrave; m&#7897;t h&igrave;nh &#7843;nh ch&#7911; &#273;&#7841;o, g&#7891;m c&aacute;c y&#7871;u t&#7889; &#273;&#7891; h&#7885;a s&aacute;ng t&#7841;o, &#273;&#432;&#7907;c l&#7863;p &#273;i l&#7863;p l&#7841;i trong truy&#7873;n th&ocirc;ng, marketing. N&oacute; c&oacute; th&#7875; &#273;&#432;&#7907;c s&#7917; d&#7909;ng trong m&#7897;t chi&#7871;n d&#7883;ch, ho&#7863;c &#273;&#432;&#7907;c d&ugrave;ng xuy&ecirc;n su&#7889;t nh&#432; m&#7897;t ch&#7845;t li&#7879;u truy&#7873;n th&ocirc;ng c&#7911;a th&#432;&#417;ng hi&#7879;u.KV s&#7869; mang nhi&#7879;m v&#7909; truy&#7873;n &#273;&#7841;t th&ocirc;ng tin s&#7843;n ph&#7849;m, t&#259;ng c&#432;&#7901;ng nh&#7853;n di&#7879;n th&#432;&#417;ng hi&#7879;u, g&acirc;y &#7845;n t&#432;&#7907;ng, thi&#7879;n c&#7843;m cho kh&aacute;ch h&agrave;ng, th&ocirc;i th&uacute;c s&#7921; quan t&acirc;m v&agrave; &yacute; &#273;&#7883;nh mua h&agrave;ng. L&agrave;m sao cho kh&aacute;ch h&agrave;ng nh&igrave;n qua m&#7897;t gi&acirc;y th&ocirc;i m&agrave; nh&#7899; lu&ocirc;n&hellip; c&#7843; &#273;&#7901;i th&igrave; c&agrave;ng t&#7889;t.B&Iacute; QUY&#7870;T &#272;&#7874; C&Oacute; M&#7896;T KEY VISUAL &ldquo;THAY L&#7900;I MU&#7888;N N&Oacute;I&rdquo;&nbsp;<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-2.jpg" alt=""></figure>&#272;&#7875; thi&#7871;t k&#7871; &#273;&#432;&#7907;c m&#7897;t KV &ldquo;th&#7847;n th&aacute;nh&rdquo;, v&#7915;a th&#7887;a m&atilde;n ph&#7847;n nh&igrave;n, v&#7915;a s&acirc;u s&#7855;c v&#7873; n&#7897;i dung, h&agrave;m &yacute;, b&#7841;n c&#7847;n l&#432;u &yacute; m&#7897;t s&#7889; v&#7845;n &#273;&#7873; nh&#432; sau:<ul><li>KV n&ecirc;n &#273;&#417;n gi&#7843;n, truy&#7873;n &#273;&#7841;t &yacute; d&#7877; hi&#7875;u. H&atilde;y nh&#7899; r&#7857;ng kh&aacute;ch h&agrave;ng ch&#7881; &ldquo;gh&eacute;&rdquo; m&#7855;t &#273;&#7871;n b&#7841;n trong m&#7897;t v&agrave;i gi&acirc;y cu&#7897;c &#273;&#7901;i.</li><li>KV c&#7847;n &#273;&#7897;c &#273;&aacute;o v&agrave; kh&ocirc;ng th&#7875; nh&#7847;m l&#7851;n v&#7899;i nh&#7919;ng th&#432;&#417;ng hi&#7879;u kh&aacute;c. &#272;&atilde; g&#7885;i l&agrave; KV m&agrave; c&ograve;n l&agrave;m na n&aacute; ng&#432;&#7901;i kh&aacute;c th&igrave;&hellip; k&igrave; l&#7855;m.</li><li>KV ph&#7843;i nh&#7845;t qu&aacute;n v&#7899;i t&iacute;nh c&aacute;ch th&#432;&#417;ng hi&#7879;u, d&ugrave; phong c&aacute;ch thi&#7871;t k&#7871; c&oacute; th&#7875; bi&#7871;n &#273;&#7893;i theo th&#7883; hi&#7871;u, xu h&#432;&#7899;ng, nh&#432;ng m&agrave;u s&#7855;c ch&#7911; &#273;&#7841;o, n&eacute;t &#273;&#7863;c tr&#432;ng c&#7911;a th&#432;&#417;ng hi&#7879;u v&#7851;n ph&#7843;i &#273;&#432;&#7907;c &#273;&#7843;m b&#7843;o.</li><li>KV c&oacute; th&#7875; &#273;&#432;&#7907;c s&#7917; d&#7909;ng tr&ecirc;n nhi&#7873;u ph&#432;&#417;ng ti&#7879;n truy&#7873;n th&ocirc;ng kh&aacute;c nhau, t&#7915; POSM, TVC &#273;&#7871;n digital, t&#7845;n c&ocirc;ng tr&ecirc;n m&#7885;i ph&#432;&#417;ng di&#7879;n, &ldquo;&aacute;m&rdquo; v&agrave;o t&acirc;m tr&iacute; kh&aacute;ch h&agrave;ng.</li><li>KV ph&#7843;i &#273;&aacute;nh tr&uacute;ng c&#7843;m x&uacute;c c&#7911;a nh&oacute;m kh&aacute;ch h&agrave;ng m&#7909;c ti&ecirc;u c&#7911;a b&#7841;n. Thi&#7871;t k&#7871; c&oacute; c&#7847;u k&igrave;, &#273;i&#7879;u ngh&#7879; &#273;&#7871;n &#273;&acirc;u m&agrave; kh&ocirc;ng c&oacute; y&#7871;u t&#7889; c&#7843;m x&uacute;c l&agrave;m lay &#273;&#7897;ng l&ograve;ng ng&#432;&#7901;i th&igrave; c&#361;ng xem nh&#432; ch&#432;a &ldquo;ch&#7841;m&rdquo; &#273;&#7871;n &#273;&#7889;i ph&#432;&#417;ng.</li><li>KV ph&#7843;i ph&ugrave; h&#7907;p v&#7899;i nh&oacute;m kh&aacute;ch h&agrave;ng m&#7909;c ti&ecirc;u. Mu&#7889;n &ldquo;ch&#7841;m&rdquo; &#273;&#432;&#7907;c &#273;&#7871;n h&#7885; th&igrave; ph&#7843;i &#273;&uacute;ng &ldquo;gu&rdquo; c&#7911;a h&#7885;. Kh&aacute;ch h&agrave;ng l&agrave; ai th&igrave; KV ph&#7843;i mang phong c&aacute;ch t&#432;&#417;ng x&#7913;ng, sang tr&#7885;ng, tr&#7867; trung hay b&igrave;nh d&acirc;n, &#273;&#7901;i th&#432;&#7901;ng&hellip;</li><li>KV n&ecirc;n tinh gi&#7843;n ph&#7847;n ch&#7919;, t&#7853;n d&#7909;ng h&igrave;nh &#7843;nh, m&agrave;u s&#7855;c &#273;&#7875; l&agrave;m thay ph&#7847;n vi&#7879;c c&#7911;a ch&#7919; vi&#7871;t. Thay v&igrave; d&ugrave;ng l&#7901;i hay &yacute; &#273;&#7865;p &#273;&#7875; di&#7877;n t&#7843; &#273;&#7897; t&#7889;t, &#273;&#7897; ngon, &#273;&#7897; chuy&ecirc;n nghi&#7879;p c&#7911;a s&#7843;n ph&#7849;m, b&#7841;n h&atilde;y n&oacute;i &#273;i&#7873;u &#273;&oacute; b&#7857;ng h&igrave;nh &#7843;nh.</li></ul>KEY VISUAL C&Oacute; PH&#7842;I L&Agrave; LOGO KH&Ocirc;NG?&nbsp;Tuy c&#7843; 2 &#273;&#7873;u l&agrave; h&igrave;nh &#7843;nh v&#7899;i m&#7909;c &#273;&iacute;ch t&#7841;o d&#7845;u &#7845;n th&#432;&#417;ng hi&#7879;u, nh&#432;ng b&#7843;n th&acirc;n KV th&igrave; kh&ocirc;ng ph&#7843;i l&agrave; logo. Logo l&agrave; bi&#7875;u t&#432;&#7907;ng th&#432;&#417;ng hi&#7879;u, &#273;&#432;&#7907;c s&#7917; d&#7909;ng xuy&ecirc;n su&#7889;t, h&igrave;nh &#7843;nh t&#7889;i gi&#7843;n, ch&#7919; th&#432;&#7901;ng l&agrave; t&ecirc;n th&#432;&#417;ng hi&#7879;u &#273;&#432;&#7907;c c&aacute;ch &#273;i&#7879;u.Trong khi &#273;&oacute;, KV c&oacute; th&#7875; g&#7891;m nhi&#7873;u y&#7871;u t&#7889; &#273;&#7891; h&#7885;a h&#417;n, c&oacute; nhi&#7879;m v&#7909; g&acirc;y ch&uacute; &yacute;, t&#259;ng nh&#7853;n di&#7879;n th&#432;&#417;ng hi&#7879;u nhi&#7873;u h&#417;n so v&#7899;i logo.Tuy v&#7853;y, &#273;&#7875; &#273;&#7843;m b&#7843;o t&iacute;nh th&#7889;ng nh&#7845;t, KV v&agrave; logo v&#7851;n ph&#7843;i c&oacute; nh&#7919;ng n&eacute;t t&#432;&#417;ng &#273;&#7891;ng. Kh&ocirc;ng c&oacute; chuy&#7879;n logo m&#7897;t &#273;&#432;&#7901;ng m&agrave; KV m&#7897;t n&#7867;o.N&#7871;u &#273;&#7885;c xong ph&#7847;n gi&#7843;i th&iacute;ch &#7903; tr&ecirc;n m&agrave; b&#7841;n v&#7851;n c&ograve;n m&#417; m&#417; h&#7891; h&#7891; th&igrave; xem nh&#7919;ng v&iacute; d&#7909; b&#7857;ng h&igrave;nh &#7843;nh d&#432;&#7899;i &#273;&acirc;y s&#7869; hi&#7875;u ngay th&ocirc;i.MichelinLogo:<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-3.png" alt=""></figure>KV: Ch&agrave;ng ng&#432;&#7901;i Michelin<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-4.jpg" alt=""></figure>MilkaLogo:<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-5.png" alt=""></figure>KV: Ch&uacute; b&ograve; Milka<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-6.jpg" alt=""></figure>Mercedes-BenzLogo:<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-7.png" alt=""></figure>KV cho Berlin Fashion Week:<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-8.jpg" alt=""></figure>NH&#7918;NG KEY VISUAL &ldquo;&#272;&Atilde; CON M&#7854;T&rdquo; T&#7914; C&Aacute;C CHI&#7870;N D&#7882;CH N&#7892;I TI&#7870;NG&nbsp;Th&#7853;t ra c&#361;ng kh&ocirc;ng c&oacute; nhi&#7873;u nguy&ecirc;n t&#7855;c hay c&ocirc;ng th&#7913;c khi n&oacute;i &#273;&#7871;n KV, v&igrave; n&oacute; thu&#7897;c th&#7871; gi&#7899;i c&#7911;a s&#7921; s&aacute;ng t&#7841;o, c&#7911;a &yacute; t&#432;&#7903;ng v&agrave; t&#432; duy th&#7849;m m&#7929; c&#7911;a ng&#432;&#7901;i thi&#7871;t k&#7871;.N&#7871;u &#273;ang t&#7853;p t&agrave;nh l&agrave;m m&#7897;t KV cho chi&#7871;n d&#7883;ch, s&#7843;n ph&#7849;m c&#7911;a m&igrave;nh, b&#7841;n h&atilde;y d&agrave;nh th&#7901;i gian tham kh&#7843;o nh&#7919;ng m&#7851;u KV &#273;&igrave;nh &#273;&aacute;m trong chi&#7871;n d&#7883;ch c&#7911;a c&aacute;c th&#432;&#417;ng hi&#7879;u n&#7893;i ti&#7871;ng, &#273;a ng&agrave;nh ngh&#7873;. B&#7841;n s&#7869; &ldquo;ng&#7897;&rdquo; ra &#273;&acirc;u l&agrave; h&#432;&#7899;ng &#273;i &#273;&uacute;ng cho m&#7897;t KV, xu h&#432;&#7899;ng n&agrave;o &#273;ang th&#7883;nh h&agrave;nh v&agrave; t&igrave;m ki&#7871;m ngu&#7891;n &yacute; t&#432;&#7903;ng cho ri&ecirc;ng m&igrave;nh.1. Omo Matic Wonderland<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-9.jpg" alt=""></figure>Omo Vi&#7879;t Nam th&#7921;c hi&#7879;n m&#7897;t chi&#7871;n d&#7883;ch m&#7899;i v&#7899;i m&#7909;c &#273;&iacute;ch qu&#7843;ng b&aacute; s&#7843;n ph&#7849;m c&#7911;a h&#7885; l&agrave; s&#7921; k&#7871;t h&#7907;p gi&#7919;a c&aacute;c gi&aacute;c quan t&#7921; nhi&ecirc;n v&#7899;i c&ocirc;ng ngh&#7879; cao.KV l&#7845;y &yacute; t&#432;&#7903;ng ch&#7911; &#273;&#7841;o l&agrave; 2 b&agrave;n tay, 1 b&agrave;n tay ng&#432;&#7901;i v&agrave; 1 b&agrave;n tay robot t&#7915; 2 ph&iacute;a ch&#7841;m v&agrave;o nhau. Sau nhi&#7873;u l&#7847;n ch&#7881;nh s&#7917;a, h&#7885; &#273;&atilde; quy&#7871;t &#273;&#7883;nh &#273;&#7875; 2 b&agrave;n tay t&#7841;o th&agrave;nh h&igrave;nh tr&aacute;i tim nh&#7857;m nh&#7845;n m&#7841;nh s&#7921; giao thoa n&agrave;y.2. Vincom Black Friday<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-10.jpg" alt=""></figure>KV c&#7911;a Vincom trong h&#7847;u h&#7871;t c&aacute;c chi&#7871;n d&#7883;ch &#273;&#7873;u l&agrave; s&#7921; k&#7871;t h&#7907;p gi&#7919;a h&igrave;nh &#7843;nh ng&#432;&#7901;i th&#7853;t v&agrave; background &#273;&#7891; h&#7885;a. KV d&agrave;nh cho Black Friday c&#361;ng theo m&#7897;t concept t&#432;&#417;ng t&#7921;, v&#7899;i nh&acirc;n v&#7853;t, thi&#7871;t k&#7871; v&agrave; m&agrave;u s&#7855;c h&#432;&#7899;ng &#273;&#7871;n nh&#7919;ng c&ocirc; g&aacute;i tr&#7867; trung, s&agrave;nh &#273;i&#7879;u, th&iacute;ch mua s&#7855;m. T&#7845;t nhi&ecirc;n c&#361;ng kh&ocirc;ng th&#7875; thi&#7871;u h&igrave;nh &#7843;nh ruy b&#259;ng &#273;&#7887; l&agrave; &#273;i&#7875;m nh&#7845;n &#273;i xuy&ecirc;n su&#7889;t c&aacute;c thi&#7871;t k&#7871;.3. Vincom Summer<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-11.jpg" alt=""></figure>M&ugrave;a h&egrave; kh&ocirc;ng ch&#7881; c&oacute; c&aacute;t tr&#7855;ng n&#7855;ng v&agrave;ng v&agrave; nh&#7919;ng &#273;&#7883;a &#273;i&#7875;m du l&#7883;ch. C&aacute;c trung t&acirc;m th&#432;&#417;ng m&#7841;i c&#7911;a Vincom c&#361;ng s&#7869; l&agrave; m&#7897;t &#273;i&#7875;m &#273;&#7871;n l&yacute; t&#432;&#7903;ng cho c&aacute;c gia &#273;&igrave;nh &#273;&#7875; c&ugrave;ng nhau vui ch&#417;i, mua s&#7855;m, t&#7853;n h&#432;&#7903;ng b&#7847;u kh&ocirc;ng kh&iacute; s&ocirc;i &#273;&#7897;ng v&agrave; &#273;&#7847;y s&#7855;c m&agrave;u. Vincom truy&#7873;n t&#7843;i th&ocirc;ng &#273;i&#7879;p d&#7877; hi&#7875;u nh&#432;ng kh&ocirc;ng c&#361;, kh&ocirc;ng nh&agrave;m ch&aacute;n nh&#7901; ph&#7847;n visual hi&#7879;n &#273;&#7841;i, &#273;&#7865;p m&#7855;t.4. The Hub Connecting the world<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-12.jpg" alt=""></figure>The Hub l&agrave; m&#7897;t trung t&acirc;m th&#432;&#417;ng m&#7841;i r&#7897;ng 62.000 m2, bao g&#7891;m khu mua s&#7855;m, c&aacute;c nh&agrave; h&agrave;ng, qu&aacute;n bar cao c&#7845;p v&agrave; kh&aacute;ch s&#7841;n 5 sao, &#273;&#7891;ng th&#7901;i c&oacute; c&#7843; d&#7883;ch v&#7909; &#273;&#432;a &#273;&oacute;n &#273;&#7871;n ga v&agrave; s&acirc;n bay qu&#7889;c t&#7871; H&#7891;ng Ki&#7873;u (Th&#432;&#7907;ng H&#7843;i).KV th&#7875; hi&#7879;n &yacute; t&#432;&#7903;ng The Hub l&agrave; c&#7843; m&#7897;t th&#7871; gi&#7899;i thu nh&#7887;, cung c&#7845;p cho b&#7841;n &#273;&#7911; m&#7885;i ti&#7879;n nghi, k&#7871;t n&#7889;i th&#7871; gi&#7899;i. M&agrave;u s&#7855;c &#273;a d&#7841;ng, vui t&#432;&#417;i nh&#7855;m &#273;&#7871;n &#273;&#7889;i t&#432;&#7907;ng kh&aacute;ch h&agrave;ng l&agrave; nh&#7919;ng ng&#432;&#7901;i c&oacute; l&#7889;i s&#7889;ng hi&#7879;n &#273;&#7841;i, &#432;a d&#7883;ch chuy&#7875;n. Thi&#7871;t k&#7871; 3D c&#361;ng l&agrave; m&#7897;t trong nh&#7919;ng xu h&#432;&#7899;ng th&#7883;nh h&agrave;nh trong th&#7901;i gian g&#7847;n &#273;&acirc;y.5. Le Tisane Sogni D&rsquo;oro<figure class="image"><img src="https://aimacademy.vn/wp-content/uploads/2019/10/Key-visual-13.jpg" alt=""></figure>Le Tisane Sogni D&rsquo;oro l&agrave; m&#7897;t s&#7843;n ph&#7849;m tr&agrave; t&#7921; nhi&ecirc;n v&agrave; h&#432;&#7899;ng &#273;&#7871;n s&#7913;c kh&#7887;e. Ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng c&agrave;ng ng&agrave;y c&agrave;ng h&#432;&#7899;ng &#273;&#7871;n nh&#7919;ng g&igrave; t&#7921; nhi&ecirc;n nh&#7845;t, n&ecirc;n &#273;&acirc;y l&agrave; m&#7897;t &#273;i&#7875;m m&#7841;nh kh&ocirc;ng th&#7875; kh&ocirc;ng nh&#7855;c &#273;&#7871;n trong KV.Ch&#7881; v&#7899;i m&#7897;t chi ti&#7871;t nh&#7887; nh&#432;ng &ldquo;&#273;&#7855;t&rdquo;, t&aacute;ch tr&agrave; l&agrave; m&#7897;t b&uacute;p hoa, &#273;&#7897;i ng&#361; thi&#7871;t k&#7871; c&#7911;a h&atilde;ng &#273;&atilde; l&#7897;t t&#7843; &#273;&#432;&#7907;c s&#7921; tinh khi&#7871;t, l&agrave;nh m&#7841;nh c&#361;ng nh&#432; b&#7847;u kh&ocirc;ng kh&iacute; thanh t&#7883;nh m&agrave; m&#7897;t t&aacute;ch tr&agrave; c&oacute; th&#7875; mang l&#7841;i cho b&#7841;n.&ldquo;A picture is worth a thousand words&rdquo;. S&aacute;ng t&#7841;o KV kh&ocirc;ng ch&#7881; &#273;&#7865;p l&agrave; &#273;&#7911;, &#273;&oacute; l&agrave; ngh&#7879; thu&#7853;t n&oacute;i b&#7857;ng h&igrave;nh &#7843;nh. L&agrave;m sao &#273;&#7875; kh&aacute;ch h&agrave;ng nh&igrave;n v&agrave;o KV c&#7911;a b&#7841;n v&agrave; th&#7845;y trong &#273;&oacute; d&#7841;t d&agrave;o nh&#7919;ng c&#7843;m x&uacute;c, nh&#7919;ng th&ocirc;ng &#273;i&#7879;p, ch&#7913; kh&ocirc;ng ph&#7843;i nh&igrave;n v&agrave;o m&#7897;t b&#7913;c tranh &#273;&#7865;p v&ocirc; h&#7891;n v&agrave; &ldquo;&#273;&#7889; kh&aacute;ch bi&#7871;t b&#7841;n &#273;ang ngh&#297; g&igrave;&rdquo;.Key visual kh&ocirc;ng ch&#7881; d&agrave;nh cho nh&#7919;ng th&#432;&#417;ng hi&#7879;u l&#7899;n, nh&#7919;ng chi&#7871;n d&#7883;ch t&#7847;m c&#7905; qu&#7889;c gia. M&#7897;t chi&#7871;n d&#7883;ch be b&eacute; th&ocirc;i nh&#432;ng n&#7871;u bi&#7871;t t&#7853;n d&#7909;ng ngu&#7891;n t&agrave;i nguy&ecirc;n h&igrave;nh &#7843;nh s&#7869; t&#7841;o &#273;&#432;&#7907;c thi&#7879;n c&#7843;m v&agrave; g&acirc;y hi&#7879;u &#7913;ng t&#7889;t h&#417;n b&#7841;n ngh&#297;.&nbsp;Ngu&#7891;n: <a href="https://aimacademy.vn/">https://aimacademy.vn/</a>&nbsp;</body></html>

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