/CMO TALKING 2026/ KICK-OFF MARKETING CASE: THAM GIA GIẢI CASE ĐỂ NẮM TRỌN TƯ DUY SOCIAL-FIRST

&#128241; Khi m&#7841;ng x&atilde; h&#7897;i tr&#7903; th&agrave;nh &#273;i&#7875;m ch&#7841;m &#273;&#7847;u ti&ecirc;n trong h&agrave;nh tr&igrave;nh c&#7911;a kh&aacute;ch h&agrave;ng &#273;&#7871;n th&#432;&#417;ng hi&#7879;u, &#119826;&#119848;&#119836;&#119842;&#119834;&#119845;-&#119813;&#119842;&#119851;&#119852;&#119853; kh&ocirc;ng ch&#7881; thay &#273;&#7893;i c&aacute;ch th&#432;&#417;ng hi&#7879;u xu&#7845;t hi&#7879;n m&agrave; c&ograve;n m&#7903; ra m&#7897;t l&#7889;i &#273;i &#273;&#7847;y ti&#7873;m n&#259;ng trong ng&agrave;nh Marketing. V&igrave; th&#7871;, ng&agrave;y c&agrave;ng nhi&#7873;u th&#432;&#417;ng hi&#7879;u l&#7899;n &#273;&#7863;t Social v&agrave;o v&#7883; tr&iacute; trung t&acirc;m c&#7911;a chi&#7871;n l&#432;&#7907;c Marketing. T&#7915; n&#7897;i dung, tr&#7843;i nghi&#7879;m cho &#273;&#7871;n c&aacute;c chi&#7871;n d&#7883;ch &#273;&#432;&#7907;c x&acirc;y d&#7921;ng xoay quanh ng&#432;&#7901;i d&ugrave;ng. &#272;&acirc;y l&agrave; ch&igrave;a kho&aacute; gi&uacute;p th&#432;&#417;ng hi&#7879;u chinh ph&#7909;c kh&aacute;ch h&agrave;ng nhanh, hi&#7879;u qu&#7843; v&agrave; ti&#7871;t ki&#7879;m chi ph&iacute; h&#417;n bao gi&#7901; h&#7871;t. Th&#7871; nh&#432;ng gi&#7919;a mu&ocirc;n v&agrave;n c&aacute;ch ti&#7871;p c&#7853;n, kh&ocirc;ng ph&#7843;i Marketer n&agrave;o c&#361;ng t&igrave;m ra c&ocirc;ng th&#7913;c khai th&aacute;c &#273;&uacute;ng ti&#7873;m n&#259;ng c&#7911;a &#119826;&#119848;&#119836;&#119842;&#119834;&#119845;-&#119813;&#119842;&#119851;&#119852;&#119853;. &nbsp;&#128204; Hi&#7875;u &#273;&#432;&#7907;c &#273;i&#7873;u &#273;&oacute;, &#119810;&#119820;&#119822; &#119827;&#119808;&#119819;&#119818;&#119816;&#119821;&#119814; &#120784;&#120782;&#120784;&#120788; ch&iacute;nh th&#7913;c quay tr&#7903; l&#7841;i v&#7899;i m&#7897;t s&#7913; m&#7879;nh r&otilde; r&agrave;ng: C&ugrave;ng sinh vi&ecirc;n gi&#7843;i m&atilde; ch&#7911; &#273;&#7873; &#119826;&#119822;&#119810;&#119816;&#119808;&#119819;-&#119813;&#119816;&#119825;&#119826;&#119827;: &#119826;&#119812;&#119812; &#119827;&#119815;&#119812; &#119810;&#119815;&#119808;&#119821;&#119810;&#119812;, &#119826;&#119812;&#119827; &#119827;&#119815;&#119812; &#119827;&#119825;&#119812;&#119821;&#119811;. Th&ocirc;ng qua m&#7897;t format ho&agrave;n to&agrave;n m&#7899;i v&#7899;i c&aacute;c ch&#7863;ng ho&agrave;n ch&#7881;nh t&#7915; &#119827;&#119808;&#119819;&#119818;&#119826;&#119815;&#119822;&#119830;, &#119827;&#119825;&#119808;&#119816;&#119821;&#119816;&#119821;&#119814; &#119811;&#119808;&#119832;, &#119820;&#119808;&#119825;&#119818;&#119812;&#119827;&#119816;&#119821;&#119814; &#119810;&#119808;&#119826;&#119812; v&agrave; &#119823;&#119816;&#119827;&#119810;&#119815;&#119816;&#119821;&#119814; &#119811;&#119808;&#119832;, m&ugrave;a tr&#7903; l&#7841;i n&agrave;y h&#7913;a h&#7865;n s&#7869; mang &#273;&#7871;n m&#7897;t h&agrave;nh tr&igrave;nh tr&#7843;i nghi&#7879;m tr&#7885;n v&#7865;n t&#7915; n&#7873;n t&#7843;ng l&yacute; thuy&#7871;t &#273;&#7871;n va ch&#7841;m th&#7921;c ti&#7877;n. Ch&#432;&#417;ng tr&igrave;nh s&#7869; l&agrave; n&#417;i c&aacute;c b&#7841;n sinh vi&ecirc;n &#273;&#432;&#7907;c l&#7855;ng nghe nh&#7919;ng chia s&#7867; th&#7921;c t&#7871; t&#7915; c&aacute;c chuy&ecirc;n gia &#273;&#7847;u ng&agrave;nh, tr&#7921;c ti&#7871;p r&egrave;n luy&#7879;n t&#432; duy, v&agrave; &#7913;ng d&#7909;ng ki&#7871;n th&#7913;c th&ocirc;ng qua case t&#7915; doanh nghi&#7879;p. &nbsp;&#128204; Booklet ch&#432;&#417;ng tr&igrave;nh: https://me-l.co/3ap321du&nbsp;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;I. N&#7896;I DUNG CH&#431;&#416;NG TR&Igrave;NH1&#65039;&#8419; HO&#7840;T &#272;&#7896;NG 01: &#119827;&#119808;&#119819;&#119818;&#119826;&#119815;&#119822;&#119830;&#9203; Th&#7901;i gian d&#7921; ki&#7871;n: 18h00 ng&agrave;y 17/10/2026&#8986; Th&#7901;i gian &#273;&oacute;ng &#273;&#417;n &#273;&#259;ng k&yacute; d&#7921; ki&#7871;n: ng&agrave;y 16/10/2026&#128205; &#272;&#7883;a &#273;i&#7875;m: T&ograve;a Nh&agrave; Th&ocirc;ng T&#7845;n X&atilde;, 116-118 Nguy&#7877;n Th&#7883; Minh Khai, Ph&#432;&#7901;ng Xu&acirc;n H&ograve;a (Qu&#7853;n 3).&#128394;&#65039; N&#7897;i dung: Bu&#7893;i t&#7885;a &#273;&agrave;m cung c&#7845;p ki&#7871;n th&#7913;c v&#7873; xu h&#432;&#7899;ng &#119826;&#119848;&#119836;&#119842;&#119834;&#119845;-&#119813;&#119842;&#119851;&#119852;&#119853; Marketing &#273;&#7891;ng th&#7901;i chia s&#7867; g&oacute;c nh&igrave;n, tr&#7843;i nghi&#7879;m th&#7921;c ti&#7877;n t&#7915; c&aacute;c chuy&ecirc;n gia trong ng&agrave;nh.Ph&#7847;n 1: T&#7893;ng quan v&#7873; Social-First Marketing.Ph&#7847;n 2: &#272;&agrave;o s&acirc;u ki&#7871;n th&#7913;c v&#7873; Social-First Marketing d&#432;&#7899;i hai g&oacute;c nh&igrave;n t&#7915; Client v&agrave; Agency.Ph&#7847;n 3: Panel Discussion.&#10071; C&Aacute;CH TH&#7912;C &#272;&#258;NG K&Yacute;&#10148; B&#432;&#7899;c 1:LIKE v&agrave; FOLLOW Fanpage Margroup v&agrave; Fanpage CMO Forum.LIKE v&agrave; TAG 3 ng&#432;&#7901;i b&#7841;n d&#432;&#7899;i ph&#7847;n comment.SHARE b&agrave;i vi&#7871;t n&agrave;y &#7903; ch&#7871; &#273;&#7897; c&ocirc;ng khai k&egrave;m hashtag.#Margroup #CMOForum #CMOTALKING2026 #Social-First #SeeTheChance_SetTheTrend&#10148; B&#432;&#7899;c 2: &#272;i&#7873;n form &#273;&#259;ng k&yacute; tham gia: https://forms.gle/oCQnNmJ4ixS93cpv8&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;2&#65039;&#8419; &nbsp;HO&#7840;T &#272;&#7896;NG 02: &#119827;&#119825;&#119808;&#119816;&#119821;&#119816;&#119821;&#119814; &#119811;&#119808;&#119832;&#9203; Th&#7901;i gian d&#7921; ki&#7871;n: 13h00 ng&agrave;y 18/10/2026&#128205; &#272;&#7883;a &#273;i&#7875;m: UEH C&#417; s&#7903; B, 279 Nguy&#7877;n Tri Ph&#432;&#417;ng, ph&#432;&#7901;ng Di&ecirc;n H&#7891;ng, TP.HCM.&#128394;&#65039; N&#7897;i dung: Ho&#7841;t &#273;&#7897;ng tr&#7843;i nghi&#7879;m k&#7871;t h&#7907;p chia s&#7867; t&#7915; di&#7877;n gi&#7843;, mini task v&agrave; th&#7843;o lu&#7853;n, gi&uacute;p sinh vi&ecirc;n hi&#7875;u chuy&ecirc;n s&acirc;u Social-first qua c&aacute;c t&igrave;nh hu&#7889;ng th&#7921;c chi&#7871;n, t&#7915; &#273;&oacute; hi&#7875;u r&otilde; &#273;&#432;&#7907;c c&aacute;ch Social-first ho&#7841;t &#273;&#7897;ng v&agrave; c&#361;ng nh&#432; &aacute;p d&#7909;ng v&agrave;o b&agrave;i Marketing Case &#273;&#7875; ho&agrave;n th&agrave;nh b&agrave;i c&#7911;a ch&iacute;nh m&igrave;nh.&#10071; C&Aacute;CH TH&#7912;C &#272;&#258;NG K&Yacute;&#10148; &#272;i&#7873;n form &#273;&#259;ng k&yacute; tham gia: https://forms.gle/n9JjQE9P1yMjS4xP8&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;3&#65039;&#8419; HO&#7840;T &#272;&#7896;NG 03: &#119820;&#119808;&#119825;&#119818;&#119812;&#119827;&#119816;&#119821;&#119814; &#119810;&#119808;&#119826;&#119812;&#10071; QUY &#272;&#7882;NH THAM GIA:&#128204; &#272;&#7889;i t&#432;&#7907;ng d&#7921; thi: Sinh vi&ecirc;n &#273;ang theo h&#7885;c ho&#7863;c m&#7899;i t&#7889;t nghi&#7879;p kh&ocirc;ng qu&aacute; 2 n&#259;m t&#7841;i c&aacute;c tr&#432;&#7901;ng &#272;&#7841;i h&#7885;c, Cao &#273;&#7859;ng trong v&agrave; ngo&agrave;i n&#432;&#7899;c, kh&ocirc;ng gi&#7899;i h&#7841;n v&#7873; chuy&ecirc;n ng&agrave;nh h&#7885;c.&#128100; H&igrave;nh th&#7913;c: Th&iacute; sinh &#273;&#259;ng k&yacute; tham d&#7921; theo &#273;&#7897;i thi, m&#7895;i &#273;&#7897;i thi g&#7891;m &#119853;&#119848;&#770;&#769;&#119842; &#273;&#119834; &#120782;&#120785; &#119853;&#119841;&#119834;&#768;&#119847;&#119841; &#119855;&#119842;&#119838;&#770;&#119847; &#119855;&#119834;&#768; &#119853;&#119848;&#770;&#769;&#119842; &#119853;&#119841;&#119842;&#119838;&#770;&#777;&#119854; &#120782;&#120784; &#119853;&#119841;&#119834;&#768;&#119847;&#119841; &#119855;&#119842;&#119838;&#770;&#119847;. M&#7895;i th&iacute; sinh ch&#7881; &#273;&#432;&#7907;c tham gia 01 &#273;&#7897;i thi duy nh&#7845;t.&#9203; Th&#7901;i gian:&#128229; &#272;&#259;ng k&yacute; h&#7907;p l&#7879;: 12/10/2026 - 21/10/2026&#128314; V&ograve;ng 1: 19/10/2026 - 22/10/2026&#128314; V&ograve;ng 2: 06/11/2026 - 11/11/2026&#128176;Chi ph&iacute; tham gia: Mi&#7877;n ph&iacute;.&#10071; C&Aacute;CH TH&#7912;C &#272;&#258;NG K&Yacute;&#10148; &#272;i&#7873;n form &#273;&#259;ng k&yacute; tham gia: https://forms.gle/1FvjR9x1XvVvs7DL7&#10071; QUY&#7872;N L&#7906;I THAM GIA:&#10148; C&#417; h&#7897;i nh&igrave;n l&#7841;i v&agrave; &#273;o l&#432;&#7901;ng m&#7913;c &#273;&#7897; hi&#7875;u bi&#7871;t c&#7911;a b&#7843;n th&acirc;n v&#7873; xu h&#432;&#7899;ng Social First.&#10148; Ti&#7871;p c&#7853;n nh&#7919;ng ki&#7871;n th&#7913;c, th&ocirc;ng tin gi&aacute; tr&#7883; xoay quanh xu h&#432;&#7899;ng Marketing hi&#7879;n nay.&#10148; C&oacute; c&#417; h&#7897;i th&#7917; s&#7913;c tranh t&agrave;i v&agrave; &#7913;ng d&#7909;ng ki&#7871;n th&#7913;c v&agrave;o case th&#7921;c t&#7871;.&#10148; Nh&#7853;n &#273;&#432;&#7907;c s&#7921; &#273;&aacute;nh gi&aacute;, g&oacute;p &yacute; t&#7915; ch&iacute;nh c&aacute;c chuy&ecirc;n gia gi&agrave;u kinh nghi&#7879;m trong ng&agrave;nh.&#10148; TOP 4 &#273;&#7897;i thi c&oacute; b&agrave;i l&agrave;m xu&#7845;t s&#7855;c nh&#7845;t s&#7869; nh&#7853;n &#273;&#432;&#7907;c nh&#7919;ng ph&#7847;n qu&agrave; &#273;&#7863;c bi&#7879;t t&#7915; Nh&agrave; T&agrave;i Tr&#7907; c&#7911;a ch&#432;&#417;ng tr&igrave;nh.&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;4&#65039;&#8419; HO&#7840;T &#272;&#7896;NG 04: &#119823;&#119816;&#119827;&#119810;&#119815;&#119816;&#119821;&#119814; &#119811;&#119808;&#119832;&#9203; Th&#7901;i gian d&#7921; ki&#7871;n: 18h00 ng&agrave;y 15/11/2026&#128394;&#65039; N&#7897;i dung: Bu&#7893;i tr&igrave;nh b&agrave;y v&agrave; trao gi&#7843;i, &#273;&#7897;i c&aacute;c &#273;&#7897;i thi tr&igrave;nh b&agrave;y &yacute; t&#432;&#7903;ng c&#7911;a m&igrave;nh v&agrave; vinh danh nh&#7919;ng &#273;&#7897;i c&oacute; b&agrave;i d&#7921; thi c&oacute; xu&#7845;t s&#7855;c nh&#7845;t.&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&#119810;&#119820;&#119822; &#119827;&#119808;&#119819;&#119818;&#119816;&#119821;&#119814; &#120784;&#120782;&#120784;&#120788; l&agrave; m&#7897;t trong nh&#7919;ng ch&#432;&#417;ng tr&igrave;nh l&#7899;n thu&#7897;c chu&#7895;i ch&#432;&#417;ng tr&igrave;nh th&#432;&#7901;ng ni&ecirc;n c&#7911;a th&#432;&#417;ng hi&#7879;u CMO Forum thu&#7897;c Margroup. N&#259;m nay, ch&#432;&#417;ng tr&igrave;nh &#273;&#432;&#7907;c tri&#7875;n khai theo format m&#7899;i g&#7891;m 4 ch&#7863;ng: &#119827;&#119808;&#119819;&#119818;&#119826;&#119815;&#119822;&#119830;, &#119827;&#119825;&#119808;&#119816;&#119821;&#119816;&#119821;&#119814; &#119811;&#119808;&#119832;, &#119820;&#119808;&#119825;&#119818;&#119812;&#119827;&#119816;&#119821;&#119814; &#119810;&#119808;&#119826;&#119812; v&agrave; &#119823;&#119816;&#119827;&#119810;&#119815;&#119816;&#119821;&#119814; &#119811;&#119808;&#119832;. Ch&#432;&#417;ng tr&igrave;nh l&agrave; chu&#7895;i ho&#7841;t &#273;&#7897;ng h&#7885;c thu&#7853;t c&#7853;p nh&#7853;t chuy&ecirc;n s&acirc;u nh&#7919;ng l&aacute;t c&#7855;t v&#7873; ng&agrave;nh Marketing. &#272;&#7891;ng th&#7901;i t&#7841;o m&ocirc;i tr&#432;&#7901;ng &#273;&#7875; sinh vi&ecirc;n tr&#7921;c ti&#7871;p tr&#7843;i nghi&#7879;m c&aacute;c xu h&#432;&#7899;ng trong th&#7921;c t&#7871; th&ocirc;ng qua vi&#7879;c ti&#7871;p c&#7853;n v&agrave; gi&#7843;i quy&#7871;t b&agrave;i to&aacute;n Marketing d&#432;&#7899;i nhi&#7873;u g&oacute;c nh&igrave;n trong ng&agrave;nh.&nbsp;&#128204; Booklet ch&#432;&#417;ng tr&igrave;nh: https://me-l.co/3ap321du&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;TH&Ocirc;NG TIN LI&Ecirc;N H&#7878;:Fanpage MargroupWebsite: https://margroup.edu.vn/Email: cmotalking@margroup.edu.vnHotline: (+84) 767 126 970 (Mr. Duy)(+84) 816 102 490 (Mr. Vinh)&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;#Margroup#CMOForum#CMOTalking2026#Social_First#SeeTheChance_SetTheTrend&nbsp;&nbsp;

Võ Minh Thư

📱 Khi mạng xã hội trở thành điểm chạm đầu tiên trong hành trình của khách hàng đến thương hiệu, 𝐒𝐨𝐜𝐢𝐚𝐥-𝐅𝐢𝐫𝐬𝐭 không chỉ thay đổi cách thương hiệu xuất hiện 

Youth+

/𝐂𝐌𝐎 𝐓𝐀𝐋𝐊𝐈𝐍𝐆 𝟐𝟎𝟐𝟔/ 𝐒𝐎𝐂𝐈𝐀𝐋 𝐅𝐈𝐑𝐒𝐓: 𝐒𝐄𝐄 𝐓𝐇𝐄 𝐂𝐇𝐀𝐍𝐂𝐄 - 𝐒𝐄𝐓 𝐓𝐇𝐄 𝐓𝐑𝐄𝐍𝐃