FESTIVAL BẢO NGÂN KHÁM PHÁ 2026: ĐIỂM SÁNG TRÊN HÀNH TRÌNH NUÔI DƯỠNG THẾ HỆ TIÊN PHONG

KHỞI TẠO MÃ NGUỒN – KIẾN TẠO GIÁ TRỊ: CHÍNH THỨC MỞ ĐƠN VÒNG SƠ LOẠI CUỘC THI KHỞI NGHIỆP TRUYỀN THÔNG QUỐC TẾ – IC INNOVATOR 2026

Social Pioneers l&agrave; cu&#7897;c thi to&agrave;n qu&#7889;c v&#7873; Marketing x&atilde; h&#7897;i d&agrave;nh cho h&#7885;c sinh, sinh vi&ecirc;n t&#7915; 15 - 24 tu&#7893;i do &#272;&#7841;i h&#7885;c Kinh t&#7871; Qu&#7889;c d&acirc;n t&#7893; ch&#7913;c, &#272;o&agrave;n Thanh ni&ecirc;n - H&#7897;i Sinh vi&ecirc;n v&agrave; Khoa Marketing ph&#7889;i h&#7907;p th&#7921;c hi&#7879;n. Tr&#7903; l&#7841;i &#7903; m&ugrave;a gi&#7843;i th&#7913; t&#432; v&#7899;i ch&#7911; &#273;&#7873; &ldquo;V&ograve;ng Xo&aacute;y Kh&#7903;i Sinh&rdquo;, cu&#7897;c thi h&#432;&#7899;ng t&#7899;i vi&#7879;c k&#7871;t n&#7889;i l&#7883;ch s&#7917;, v&#259;n h&oacute;a v&agrave; c&aacute;c v&#7845;n &#273;&#7873; c&#7897;ng &#273;&#7891;ng th&ocirc;ng qua t&#432; duy Marketing hi&#7879;n &#273;&#7841;i.&nbsp;SOCIAL PIONEERS 2026: H&Agrave;NH TR&Igrave;NH K&#7870;T N&#7888;I GI&Aacute; TR&#7882; TRUY&#7872;N TH&#7888;NG V&#7898;I H&#416;I TH&#7902; &#272;&#431;&#416;NG &#272;&#7840;ITrong b&#7889;i c&#7843;nh ng&#432;&#7901;i tr&#7867; ng&agrave;y c&agrave;ng quan t&acirc;m &#273;&#7871;n c&aacute;c v&#7845;n &#273;&#7873; x&atilde; h&#7897;i v&agrave; gi&aacute; tr&#7883; v&#259;n h&oacute;a b&#7843;n &#273;&#7883;a, Social Pioneers 2026 l&#7921;a ch&#7885;n &ldquo;V&ograve;ng Xo&aacute;y Kh&#7903;i Sinh&rdquo; l&agrave;m ch&#7911; &#273;&#7873; xuy&ecirc;n su&#7889;t m&ugrave;a gi&#7843;i n&#259;m nay. Cu&#7897;c thi mong mu&#7889;n t&#7841;o ra kh&ocirc;ng gian &#273;&#7875; th&iacute; sinh khai th&aacute;c nh&#7919;ng ch&#7845;t li&#7879;u l&#7883;ch s&#7917;, v&#259;n h&oacute;a v&agrave; c&#7897;ng &#273;&#7891;ng b&#7857;ng g&oacute;c nh&igrave;n m&#7899;i m&#7867;, t&#7915; &#273;&oacute; ph&aacute;t tri&#7875;n c&aacute;c chi&#7871;n d&#7883;ch Marketing x&atilde; h&#7897;i mang t&iacute;nh s&aacute;ng t&#7841;o v&agrave; t&#7841;o ra t&aacute;c &#273;&#7897;ng t&iacute;ch c&#7921;c.&nbsp;Ti&#7871;p n&#7889;i h&agrave;nh tr&igrave;nh c&#7911;a nh&#7919;ng m&ugrave;a gi&#7843;i tr&#432;&#7899;c, Social Pioneers 2026 ti&#7871;p t&#7909;c &#273;&#432;&#7907;c t&#7893; ch&#7913;c v&#7899;i hai b&#7843;ng thi d&agrave;nh cho h&#7885;c sinh THPT v&agrave; sinh vi&ecirc;n tr&ecirc;n to&agrave;n qu&#7889;c. C&aacute;c &#273;&#7897;i thi s&#7869; tr&#7843;i qua nhi&#7873;u v&ograve;ng th&#7917; th&aacute;ch xoay quanh nghi&ecirc;n c&#7913;u v&#7845;n &#273;&#7873; x&atilde; h&#7897;i, x&acirc;y d&#7921;ng insight c&#7897;ng &#273;&#7891;ng v&agrave; ph&aacute;t tri&#7875;n chi&#7871;n d&#7883;ch truy&#7873;n th&ocirc;ng th&#7921;c ti&#7877;n.&nbsp;TH&Ocirc;NG TIN CHI TI&#7870;T CU&#7896;C THI&#272;&#432;&#7907;c t&#7893; ch&#7913;c b&#7903;i &#272;&#7841;i h&#7885;c Kinh t&#7871; Qu&#7889;c d&acirc;n, Social Pioneers l&agrave; s&acirc;n ch&#417;i h&#7885;c thu&#7853;t h&#432;&#7899;ng &#273;&#7871;n vi&#7879;c k&#7871;t h&#7907;p t&#432; duy Marketing v&#7899;i tr&aacute;ch nhi&#7879;m c&#7897;ng &#273;&#7891;ng. Qua ba m&ugrave;a t&#7893; ch&#7913;c, cu&#7897;c thi &#273;&atilde; thu h&uacute;t h&agrave;ng ngh&igrave;n th&iacute; sinh tr&ecirc;n to&agrave;n qu&#7889;c tham gia v&#7899;i nhi&#7873;u d&#7921; &aacute;n truy&#7873;n th&ocirc;ng s&aacute;ng t&#7841;o h&#432;&#7899;ng &#273;&#7871;n c&aacute;c v&#7845;n &#273;&#7873; x&atilde; h&#7897;i n&#7893;i b&#7853;t.&nbsp;N&#259;m nay, Social Pioneers 2026 ti&#7871;p t&#7909;c m&#7903; r&#7897;ng quy m&ocirc; v&#7899;i s&#7921; &#273;&#7891;ng h&agrave;nh c&#7911;a Qu&#7929; X&atilde; h&#7897;i Phan Anh c&ugrave;ng nhi&#7873;u chuy&ecirc;n gia, doanh nghi&#7879;p v&agrave; &#273;&#417;n v&#7883; truy&#7873;n th&ocirc;ng. Cu&#7897;c thi kh&ocirc;ng ch&#7881; mang &#273;&#7871;n m&ocirc;i tr&#432;&#7901;ng h&#7885;c h&#7887;i th&#7921;c ti&#7877;n m&agrave; c&ograve;n l&agrave; c&#417; h&#7897;i &#273;&#7875; ng&#432;&#7901;i tr&#7867; k&#7871;t n&#7889;i v&#7899;i c&#7897;ng &#273;&#7891;ng chuy&ecirc;n m&ocirc;n, ph&aacute;t tri&#7875;n k&#7929; n&#259;ng v&agrave; hi&#7879;n th&#7921;c h&oacute;a c&aacute;c &yacute; t&#432;&#7903;ng t&#7841;o t&aacute;c &#273;&#7897;ng x&atilde; h&#7897;i.&nbsp;TH&Ocirc;NG TIN C&Aacute;C V&Ograve;NG B&#7842;NG SINH VI&Ecirc;NV&ograve;ng 1: V&ograve;ng lo&#7841;i (15/05 &ndash; 13/06)- C&aacute;c &#273;&#7897;i thi s&#7869; ti&#7871;n h&agrave;nh l&agrave;m b&agrave;i d&#432;&#7899;i h&igrave;nh th&#7913;c thi tr&#7855;c nghi&#7879;m tr&#7921;c tuy&#7871;n (50 c&acirc;u &ndash; 60 ph&uacute;t)&nbsp; - &#272;i&#7875;m c&#7911;a &#273;&#7897;i thi s&#7869; b&#7857;ng t&#7893;ng &#273;i&#7875;m c&#7911;a c&aacute;c c&aacute; nh&acirc;n trong &#273;&#7897;i. - L&#7921;a ch&#7885;n ra 40 &#273;&#7897;i c&oacute; &#273;i&#7875;m s&#7889; cao nh&#7845;t &#273;&#7875; b&#432;&#7899;c v&ograve;ng 2.V&ograve;ng 2: L&#7853;p d&#7921; &aacute;n v&agrave; x&acirc;y d&#7921;ng s&#7843;n ph&#7849;m truy&#7873;n th&ocirc;ng s&#417; b&#7897; (14/06 &ndash; 06/07)- Th&#7921;c hi&#7879;n nghi&ecirc;n c&#7913;u v&#7873; b&#7889;i c&#7843;nh &#273;&#7873; t&agrave;i m&agrave; &#273;&#417;n v&#7883; ra &#273;&#7873; &#273;&#432;a ra, t&igrave;m ra t&#7879;p c&ocirc;ng ch&uacute;ng m&#7909;c ti&ecirc;u v&agrave; n&ecirc;u &#273;&#432;&#7907;c Big idea v&agrave; - Key message cho chi&#7871;n d&#7883;ch, th&#7875; hi&#7879;n th&ocirc;ng qua proposal d&#7921; &aacute;n v&agrave; 01 S&#7843;n ph&#7849;m s&aacute;ng t&#7841;o s&#417; l&#432;&#7907;c cho chi&#7871;n d&#7883;ch (ngo&#7841;i tr&#7915; video) - L&#7921;a ch&#7885;n ra 10 &#273;&#7897;i xu&#7845;t s&#7855;c nh&#7845;t &#273;&#7875; b&#432;&#7899;c v&agrave;o v&ograve;ng 3 &ndash; v&ograve;ng b&aacute;n k&#7871;tV&ograve;ng 3: Ph&aacute;t tri&#7875;n K&#7871; ho&#7841;ch Marketing x&atilde; h&#7897;i t&#7893;ng th&#7875; v&agrave; S&#7843;n ph&#7849;m truy&#7873;n th&ocirc;ng (video) &ndash; V&ograve;ng B&aacute;n k&#7871;t (08/07 &ndash;30/07)- L&ecirc;n k&#7871; ho&#7841;ch IMC Plan chi ti&#7871;t cho chi&#7871;n d&#7883;ch c&#7911;a &#273;&#7897;i thi. - S&aacute;ng t&#7841;o s&#7843;n ph&#7849;m truy&#7873;n th&ocirc;ng (Viral Video) th&#7875; hi&#7879;n &#273;&#432;&#7907;c Big Idea ho&#7863;c th&#7875; hi&#7879;n m&#7897;t Idea Hook trong k&#7871; ho&#7841;ch chi&#7871;n d&#7883;ch truy&#7873;n th&ocirc;ng m&agrave; &#273;&#7897;i thi &#273;&#7873; xu&#7845;t trong b&#7843;n &#273;&#7873; &aacute;n. - Tr&igrave;nh b&agrave;y b&#7843;n k&#7871; ho&#7841;ch tr&#7921;c ti&#7871;p/tr&#7921;c tuy&#7871;n tr&#432;&#7899;c BGK c&#7911;a v&ograve;ng B&aacute;n k&#7871;t - L&#7921;a ch&#7885;n ra 04 &#273;&#7897;i xu&#7845;t s&#7855;c nh&#7845;t &#273;&#7875; b&#432;&#7899;c v&agrave;o v&ograve;ng Chung k&#7871;tV&ograve;ng 4: Chung k&#7871;t (01/08 &ndash; 14/08)V&ograve;ng 4.1:&nbsp; - &#272;i&#7873;u ch&#7881;nh l&#7841;i IMC Plan v&agrave; tr&igrave;nh b&agrave;y d&#7921; &aacute;n ho&agrave;n &nbsp;ch&#7881;nh sau khi b&#7893; sung d&#7921; tr&ugrave; kinh ph&iacute; v&agrave; KPI cho chi&#7871;n d&#7883;ch Tr&igrave;nh b&agrave;y b&#7843;n k&#7871; ho&#7841;ch tr&#7921;c ti&#7871;p tr&#432;&#7899;c BGK c&#7911;a v&ograve;ng 4 v&agrave; tr&#7843; l&#7901;i ph&#7847;n nh&#7853;n x&eacute;t, c&acirc;u h&#7887;i &#273;&#7871;n t&#7915; BGK trong th&#7901;i gian quy &#273;&#7883;nh - 02 &#273;&#7897;i thi xu&#7845;t s&#7855;c nh&#7845;t s&#7869; ti&#7871;n v&agrave;o v&ograve;ng 4.2.&nbsp; V&ograve;ng 4.2: V&ograve;ng thi ph&#7909;: Tr&igrave;nh b&agrave;y minicase do Ban t&#7893; ch&#7913;c &#273;&#432;a ra trong 10 ph&uacute;t.&nbsp;TH&Ocirc;NG TIN C&Aacute;C V&Ograve;NG B&#7842;NG H&#7884;C SINHV&ograve;ng 1: V&ograve;ng lo&#7841;i (15/05 &ndash; 13/06)- C&aacute;c &#273;&#7897;i thi s&#7869; ti&#7871;n h&agrave;nh l&agrave;m b&agrave;i d&#432;&#7899;i h&igrave;nh th&#7913;c thi tr&#7855;c nghi&#7879;m tr&#7921;c tuy&#7871;n (45 c&acirc;u &ndash; 60 ph&uacute;t)&nbsp; - &#272;i&#7875;m c&#7911;a &#273;&#7897;i s&#7869; b&#7857;ng t&#7893;ng &#273;i&#7875;m c&#7911;a c&aacute;c c&aacute; nh&acirc;n trong &#273;&#7897;i. - L&#7921;a ch&#7885;n ra 12 &#273;&#7897;i c&oacute; &#273;i&#7875;m s&#7889; cao nh&#7845;t &#273;&#7875; b&#432;&#7899;c v&ograve;ng 2.V&ograve;ng 2: L&#7853;p d&#7921; &aacute;n (14/06 &ndash; 06/07)- Th&#7921;c hi&#7879;n nghi&ecirc;n c&#7913;u v&#7873; b&#7889;i c&#7843;nh &#273;&#7873; t&agrave;i m&agrave; &#273;&#417;n v&#7883; ra &#273;&#7873; &#273;&#432;a ra, t&igrave;m ra t&#7879;p c&ocirc;ng ch&uacute;ng m&#7909;c ti&ecirc;u v&agrave; n&ecirc;u &#273;&#432;&#7907;c Big idea v&agrave; Key message cho chi&#7871;n d&#7883;ch, th&#7875; hi&#7879;n th&ocirc;ng qua proposal d&#7921; &aacute;n&nbsp; - L&#7921;a ch&#7885;n ra 8 &#273;&#7897;i xu&#7845;t s&#7855;c nh&#7845;t &#273;&#7875; b&#432;&#7899;c v&agrave;o v&ograve;ng 3V&ograve;ng 3: Ph&aacute;t tri&#7875;n Chi&#7871;n d&#7883;ch Marketing X&atilde; h&#7897;i &nbsp;(08/07 &ndash; 30/07)- L&ecirc;n k&#7871; ho&#7841;ch IMC Plan chi ti&#7871;t cho chi&#7871;n d&#7883;ch c&#7911;a &#273;&#7897;i. - S&aacute;ng t&#7841;o s&#7843;n ph&#7849;m truy&#7873;n th&ocirc;ng d&#432;&#7899;i h&igrave;nh th&#7913;c video, th&#7875; hi&#7879;n r&otilde; Big Idea c&#7911;a chi&#7871;n d&#7883;ch truy&#7873;n th&ocirc;ng m&agrave; &#273;&#7897;i thi &#273;&#7873; xu&#7845;t trong b&#7843;n &#273;&#7873; &aacute;n. - L&#7921;a ch&#7885;n ra 4 &#273;&#7897;i xu&#7845;t s&#7855;c nh&#7845;t &#273;&#7875; b&#432;&#7899;c v&agrave;o v&ograve;ng Chung k&#7871;t.V&ograve;ng 4: Chung k&#7871;t (01/08 &ndash; 14/08)- V&ograve;ng 4.1: Ho&agrave;n thi&#7879;n b&agrave;i d&#7921; thi v&agrave; thuy&#7871;t tr&igrave;nh tr&#7921;c ti&#7871;p &nbsp;+ &#272;i&#7873;u ch&#7881;nh l&#7841;i IMC Plan v&agrave; tr&igrave;nh b&agrave;y d&#7921; &aacute;n ho&agrave;n ch&#7881;nh&nbsp; &nbsp;+ Thuy&#7871;t tr&igrave;nh tr&#7921;c ti&#7871;p tr&#432;&#7899;c BGK v&agrave; c&ocirc;ng ch&uacute;ng&nbsp; &nbsp;+ L&#7921;a ch&#7885;n ra 2 &#273;&#7897;i thi xu&#7845;t s&#7855;c nh&#7845;t &#273;&#7875; b&#432;&#7899;c v&ograve;ng thi 4.2 - V&ograve;ng 4.2: V&ograve;ng thi ph&#7909;: Tr&igrave;nh b&agrave;y minicase do Ban t&#7893; ch&#7913;c &#273;&#432;a ra trong 10 ph&uacute;t v&agrave; tr&#7843; l&#7901;i c&acirc;u h&#7887;i c&#7911;a BGK.&nbsp;C&#416; C&#7844;U GI&#7842;I TH&#431;&#7902;NG M&#7894;I B&#7842;NG- 1 gi&#7843;i Qu&aacute;n qu&acirc;n - 1 gi&#7843;i &Aacute; qu&acirc;n - 2 gi&#7843;i Qu&yacute; qu&acirc;n&#272;&#7888;I T&#431;&#7906;NG THAM GIA- B&#7843;ng Sinh vi&ecirc;n: Sinh vi&ecirc;n t&#7915; 18 - 24 tu&#7893;i &#273;ang h&#7885;c t&#7853;p v&agrave; l&agrave;m vi&#7879;c t&#7841;i Vi&#7879;t Nam. - B&#7843;ng H&#7885;c sinh: H&#7885;c sinh THPT t&#7915; 15 - 18 tu&#7893;i tr&ecirc;n to&agrave;n qu&#7889;c. - M&#7895;i &#273;&#7897;i thi g&#7891;m 03

Thảo Nguyễn Thị Phương

Social Pioneers là cuộc thi toàn quốc về Marketing xã hội dành cho học sinh, sinh viên từ 15 - 24 tuổi do Đại học Kinh tế Quốc dân tổ 

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MỞ CỔNG ĐĂNG KÝ CUỘC THI TOÀN QUỐC VỀ MARKETING XÃ HỘI SOCIAL PIONEERS 2026