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Mô tả công việc của Content Writer trong doanh nghiệp

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<p><strong>X&aacute;c &#273;&#7883;nh m&#7909;c ti&ecirc;u ch&iacute;nh x&aacute;c v&agrave; thi&#7871;t l&#7853;p h&#7879; th&#7889;ng c&aacute;c nhi&#7879;m v&#7909; c&#7847;n th&#7921;c hi&#7879;n &#273;&#7875; &#273;&#7841;t &#273;&#432;&#7907;c m&#7909;c ti&ecirc;u doanh nghi&#7879;p &#273;&#7873; ra l&agrave; c&ocirc;ng vi&#7879;c quan tr&#7885;ng nh&#7845;t c&aacute;c nh&agrave; qu&#7843;n tr&#7883; c&#7847;n ch&uacute; tr&#7885;ng. &#272;&oacute; c&#361;ng ch&iacute;nh l&agrave; hai v&#7845;n &#273;&#7873; ch&iacute;nh trong ch&#7881; ti&ecirc;u OKR. Ng&agrave;y nay nhi&#7873;u ng&#432;&#7901;i v&#7851;n l&#7851;n l&#7897;n gi&#7919;a hai ch&#7881; ti&ecirc;u KPI v&agrave; OKR. V&#7853;y n&ecirc;n &#7903; b&agrave;i vi&#7871;t n&agrave;y, ch&uacute;ng t&ocirc;i s&#7869; l&agrave;m r&otilde; OKR l&agrave; g&igrave; v&agrave; nh&#7919;ng &#273;i&#7873;u doanh nghi&#7879;p c&#7847;n bi&#7871;t v&#7873; OKR.</strong><br>&nbsp;<h2><strong>1. OKR l&agrave; g&igrave;?</strong></h2><figure class="image"><img src="https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-3.jpg" alt="&#272;&#7883;nh ngh&#297;a OKR l&agrave; g&igrave;? " srcset="https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-3.jpg 600w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-3-300x188.jpg 300w" sizes="100vw"></figure><p>&nbsp;</p><p>OKR (Objectives and key results) l&agrave; m&#7909;c ti&ecirc;u v&agrave; k&#7871;t qu&#7843; ch&iacute;nh. &#272;&acirc;y l&agrave; ch&#7881; ti&ecirc;u gi&uacute;p doanh nghi&#7879;p thi&#7871;t l&#7853;p c&aacute;c m&#7909;c ti&ecirc;u v&agrave; h&#7879; th&#7889;ng c&aacute;c nhi&#7879;m v&#7909; &#273;&#7841;t &#273;&#432;&#7907;c m&#7909;c ti&ecirc;u &#273;&oacute;. OKR gi&uacute;p doanh nghi&#7879;p theo d&otilde;i ti&#7871;n &#273;&#7897;, t&#7841;o s&#7921; li&ecirc;n k&#7871;t gi&#7919;a c&aacute;c &#273;&#7897;i nh&oacute;m, ph&aacute;t huy n&#259;ng l&#7921;c c&aacute; nh&acirc;n &#273;&#7875; &#273;&#7841;t &#273;&#432;&#7907;c m&#7909;c ti&ecirc;u chung c&#7911;a c&ocirc;ng ty.</p><p>Ch&#7881; ti&ecirc;u n&agrave;y &#273;&#432;&#7907;c s&#7917; d&#7909;ng cho m&#7885;i b&#7897; ph&#7853;n: Marketing, k&#7929; thu&#7853;t ph&#7847;n m&#7873;m, k&#7871; to&aacute;n, b&aacute;n h&agrave;ng,&hellip;v&#7899;i nhi&#7879;m v&#7909; thi&#7871;t l&#7853;p m&#7909;c ti&ecirc;u &#7903; nhi&#7873;u c&#7845;p t&#7915; ban qu&#7843;n tr&#7883;, qu&#7843;n l&yacute; c&#7845;p trung &#273;&#7871;n &#273;&#7897;i ng&#361; nh&acirc;n vi&ecirc;n. Ch&uacute;ng c&#361;ng c&oacute; th&#7875; ho&#7841;t &#273;&#7897;ng nh&#432; m&#7897;t b&#7843;ng ti&ecirc;u chu&#7849;n &#273;&#7875; &#273;&aacute;nh gi&aacute; m&#7913;c &#273;&#7897; ho&agrave;n th&agrave;nh c&ocirc;ng vi&#7879;c c&#7911;a m&#7897;t c&aacute; nh&acirc;n.</p><p>&#272;&#7875; c&#7855;t ngh&#297;a v&#7873; OKR l&agrave; g&igrave;, ch&uacute;ng ta t&aacute;ch ngh&#297;a hai t&#7915;: m&#7909;c ti&ecirc;u v&agrave; k&#7871;t qu&#7843; ch&iacute;nh</p><ul><li>M&#7909;c ti&ecirc;u l&agrave; nh&#7919;ng &#273;i&#7873;u c&#7847;n &#273;&#7841;t &#273;&#432;&#7907;c d&#7921;a tr&ecirc;n nh&#7919;ng d&#7919; li&#7879;u c&oacute; s&#7861;n trong qu&aacute; kh&#7913;, &#273;i&#7873;u ki&#7879;n th&#7883; tr&#432;&#7901;ng, ti&#7873;m l&#7921;c t&agrave;i ch&iacute;nh v&agrave; nh&acirc;n t&#7889; con ng&#432;&#7901;i &#273;&#7875; x&aacute;c &#273;&#7883;nh m&#7909;c ti&ecirc;u.</li><li>K&#7871;t qu&#7843; ch&iacute;nh l&agrave; nh&#7919;ng nhi&#7879;m v&#7909; c&#7847;n thi&#7871;t hi&#7879;n &#273;&#7875; &#273;&#7841;t &#273;&#432;&#7907;c k&#7871;t qu&#7843; ho&agrave;n th&agrave;nh m&#7909;c ti&ecirc;u &#273;&#7873; ra. Nh&#7919;ng nhi&#7879;m v&#7909; n&agrave;y c&#7847;n &#273;&#432;&#7907;c x&acirc;y d&#7921;ng s&aacute;t v&#7899;i m&#7909;c ti&ecirc;u &#273;&#7873; ra v&agrave; c&oacute; kh&#7843; n&#259;ng th&#7921;c hi&#7879;n tr&aacute;nh thi&#7871;t l&#7853;p nh&#7919;ng nhi&#7879;m v&#7909; xa v&#7901;i th&#7921;c t&#7871; d&#7851;n &#273;&#7871;n nh&acirc;n vi&ecirc;n d&#7877; n&#7843;n ch&iacute;.<br>&nbsp;</li></ul><h2><strong>2. Ai l&agrave; ng&#432;&#7901;i t&#7841;o ra OKR?</strong></h2><p>OKR &#273;&#432;&#7907;c &#273;&#7863;t n&#7873;n t&#7843;ng t&#7915; Andy Grove &ndash; CEO c&#7911;a t&#7853;p &#273;o&agrave;n Intel. Grove &#273;&atilde; nghi&ecirc;n ra c&aacute;c ch&#7881; ti&ecirc;u v&#7873; MBO (Management by Objectives) l&agrave; qu&#7843;n l&yacute; to&agrave;n b&#7897; c&ocirc;ng vi&#7879;c d&#7921;a tr&ecirc;n vi&#7879;c &#273;o l&#432;&#7901;ng m&#7909;c ti&ecirc;u v&agrave; d&#7921;a tr&ecirc;n k&#7871; ho&#7841;ch th&#7921;c hi&#7879;n m&#7909;c ti&ecirc;u. Sau &#273;&oacute; &ocirc;ng &#273;&atilde; truy&#7873;n d&#7841;y l&#7841;i cho John Doerr &ndash;&nbsp; nh&agrave; &#273;&#7847;u t&#432; v&agrave; l&agrave; th&agrave;nh vi&ecirc;n h&#7897;i &#273;&#7891;ng qu&#7843;n tr&#7883; c&#7911;a Google v&agrave; Amazon. John Doerr &#273;&atilde; s&#7917;a &#273;&#7893;i th&agrave;nh OKR. K&#7875; t&#7915; &#273;&oacute; OKR &#273;&#432;&#7907;c nhi&#7873;u c&ocirc;ng ty s&#7917; d&#7909;ng nh&#432; Allbirds, Apartment Therapy, Netflix v&agrave; c&aacute;c t&#7893; ch&#7913;c phi l&#7907;i nhu&#7853;n truy&#7873;n c&#7843;m h&#7913;ng nh&#432; Code for America. Nh&#7919;ng c&ocirc;ng ty n&agrave;y sau khi &aacute;p d&#7909;ng &#273;&#7873;u cho ra k&#7871;t qu&#7843; kh&#7843; quan th&#7853;m ch&iacute; l&agrave; v&#432;&#7907;t ngo&agrave;i mong &#273;&#7907;i.</p><p>Sau n&agrave;y Doerr &#273;&atilde; gi&#7899;i thi&#7879;u OKR l&agrave; g&igrave;? c&aacute;ch th&#7913;c &aacute;p d&#7909;ng OKR hi&#7879;u qu&#7843; v&agrave; nh&#7919;ng &#273;i&#7873;u c&#7847;n ch&uacute; &yacute; khi thi&#7871;t l&#7853;p ch&#7881; ti&ecirc;u OKR cho nh&#7919;ng ng&#432;&#7901;i s&aacute;ng l&#7853;p Google v&agrave;o n&#259;m 1999. Nh&#7919;ng nh&agrave; s&aacute;ng l&#7853;p tr&#7867; nh&#432;: Larry Page, Sergey Brin, Marissa Mayer, Susan Wojcicki v&agrave; Salar Kamangar c&#361;ng c&oacute; m&#7863;t t&#7841;i &#273;&oacute; v&agrave; nhanh ch&oacute;ng truy&#7873;n b&aacute; thu&#7853;t ng&#7919; n&agrave;y r&#7897;ng r&atilde;i tr&ecirc;n th&#7871; gi&#7899;i.</p><figure class="image"><img src="https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-2.jpg" alt=" OKR &#273;&#432;&#7907;c &#273;&#7863;t n&#7873;n t&#7843;ng t&#7915; Andy Grove - CEO c&#7911;a t&#7853;p &#273;o&agrave;n Intel " srcset="https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-2.jpg 600w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-2-300x188.jpg 300w" sizes="100vw"></figure><h2>&nbsp;</h2><h2><strong>3. L&#7907;i &iacute;ch c&#7911;a OKR l&agrave; g&igrave;?</strong></h2><p><strong>Nh&#7919;ng l&#7907;i &iacute;ch ch&#7881; ti&ecirc;u OKR mang l&#7841;i cho doanh nghi&#7879;p:</strong></p><ul><li>Th&#7913; nh&#7845;t, Li&ecirc;n k&#7871;t ch&#7863;t ch&#7869; n&#7897;i b&#7897; c&aacute;c ph&ograve;ng ban, &#273;&#7897;i nh&oacute;m th&#7921;c hi&#7879;n c&ocirc;ng vi&#7879;c v&igrave; m&#7897;t m&#7909;c ti&ecirc;u chung. OKR c&oacute; th&#7875; k&#7871;t n&#7889;i hi&#7879;u su&#7845;t l&agrave;m vi&#7879;c c&#7911;a c&aacute; nh&acirc;n v&#7899;i ph&ograve;ng ban v&agrave; m&#7909;c ti&ecirc;u chung c&#7911;a c&ocirc;ng ty. T&#7915; &#273;&oacute; doanh nghi&#7879;p tr&#7903; th&agrave;nh m&#7897;t th&#7875; th&#7889;ng nh&#7845;t.</li><li>Th&#7913; hai, t&#7853;p trung t&#7899;i nh&#7919;ng v&#7845;n &#273;&#7873; thi&#7871;t y&#7871;u nh&#7845;t. Doanh nghi&#7879;p m&#7895;i m&#7897;t giai &#273;o&#7841;n c&oacute; th&#7875; x&aacute;c &#273;&#7883;nh 2-3 m&#7909;c ti&ecirc;u ch&iacute;nh gi&uacute;p nh&acirc;n vi&ecirc;n, ph&ograve;ng ban, nh&agrave; qu&#7843;n tr&#7883; &#432;u ti&ecirc;n th&#7921;c hi&#7879;n c&aacute;c c&ocirc;ng vi&#7879;c &#273;&#7841;t &#273;&#432;&#7907;c nh&#7919;ng m&#7909;c ti&ecirc;u quan tr&#7885;ng &#273;&oacute;.</li></ul><p>B&ecirc;n c&#7841;nh &#273;&oacute;, OKR gi&uacute;p doanh nghi&#7879;p &#273;o l&#432;&#7901;ng ti&#7871;n &#273;&#7897; th&#7921;c hi&#7879;n v&agrave; hi&#7879;u qu&#7843; tri&#7875;n khai ch&iacute;nh x&aacute;c. Qua c&aacute;c ch&#7881; s&#7889; OKR gi&uacute;p doanh nghi&#7879;p &#273;&aacute;nh gi&aacute; &#273;&#432;&#7907;c c&aacute;c c&aacute; nh&acirc;n, ph&ograve;ng ban v&agrave; c&ocirc;ng ty &#273;&atilde; th&#7921;c hi&#7879;n &#273;&#432;&#7907;c bao nhi&ecirc;u % m&#7909;c ti&ecirc;u &#273;&#7873; ra.</p><p>T&#7841;o c&#417; h&#7897;i nh&acirc;n vi&ecirc;n th&#7875; hi&#7879;n n&#259;ng l&#7921;c. &Aacute;p doanh s&#7889; l&agrave; c&aacute;ch hi&#7879;u qu&#7843; gi&uacute;p c&aacute;c nh&acirc;n vi&ecirc;n c&#7841;nh tranh v&agrave; th&#7921;c hi&#7879;n t&#7889;t nh&#7845;t c&ocirc;ng vi&#7879;c. Do &#273;&oacute; &#273;&#7897;i ng&#361; nh&acirc;n vi&ecirc;n c&oacute; th&#7875; &#273;&#432;&#7907;c th&#7875; hi&#7879;n h&#7871;t n&#259;ng l&#7921;c c&#7911;a m&igrave;nh th&#7853;m ch&iacute; c&oacute; nh&#7919;ng s&aacute;ng t&#7841;o ngo&agrave;i mong &#273;&#7907;i.</p><p>Ngo&agrave;i ra, OKR c&ograve;n t&#259;ng t&iacute;nh minh b&#7841;ch c&#7911;a c&ocirc;ng ty, OKR cho ph&eacute;p to&agrave;n b&#7897; nh&acirc;n vi&ecirc;n, nh&agrave; qu&#7843;n l&yacute; &#273;&#7873;u theo d&otilde;i n&#7897;i dung c&ocirc;ng vi&#7879;c c&#7911;a b&#7843;n th&acirc;n, &#273;&#7897;i nh&oacute;m, ph&ograve;ng ban trong doanh nghi&#7879;p. Do &#273;&oacute; t&#7845;t c&#7843; m&#7885;i ng&#432;&#7901;i &#273;&#7873;u c&oacute; th&#7875; &#273;&aacute;nh gi&aacute; n&#259;ng su&#7845;t l&agrave;m vi&#7879;c c&#7911;a m&igrave;nh v&agrave; nh&#7919;ng ng&#432;&#7901;i xung quanh</p><p>&nbsp;</p><h2><strong>4. V&iacute; d&#7909; tr&#7921;c quan v&#7873; ch&#7881; ti&ecirc;u OKR l&agrave; g&igrave;?</strong></h2><p>Gi&#7843; s&#7917;, doanh nghi&#7879;p &#273;&#7863;t m&#7909;c ti&ecirc;u t&#259;ng 20% doanh thu so v&#7899;i th&aacute;ng tr&#432;&#7899;c l&agrave; 400 t&#7927; VND. V&#7853;y doanh thu 400 t&#7927; VND l&agrave; m&#7909;c ti&ecirc;u l&#7899;n nh&#7845;t c&#7847;n &#273;&#7841;t &#273;&#432;&#7907;c. Nh&#7919;ng nhi&#7879;m v&#7909; c&#7847;n ho&agrave;n th&agrave;nh &#273;&#7875; &#273;&#7841;t &#273;&#432;&#7907;c m&#7909;c ti&ecirc;u &#273;&oacute; l&agrave;:</p><ul><li>Ph&ograve;ng Marketing ph&#7843;i &#273;&#7841;t &#273;&#432;&#7907;c th&ecirc;m 500 leads m&#7899;i trong &#273;&oacute; 200 chuy&#7875;n &#273;&#7893;i th&agrave;nh kh&aacute;ch h&agrave;ng</li><li>&#272;&#7897;i telesale th&#7921;c hi&#7879;n 500 cu&#7897;c g&#7885;i t&#432; v&#7845;n trong th&aacute;ng</li><li>Ph&ograve;ng kinh doanh t&#259;ng KPI doanh s&#7889; cho m&#7897;t nh&acirc;n vi&ecirc;n l&ecirc;n 20% so v&#7899;i th&aacute;ng tr&#432;&#7899;c</li><li>X&acirc;y d&#7921;ng 5 chi&#7871;n l&#432;&#7907;c truy&#7873;n th&ocirc;ng bao g&#7891;m: 3 video truy&#7873;n th&ocirc;ng th&#432;&#417;ng hi&#7879;u, 2 ch&#432;&#417;ng tr&igrave;nh khuy&#7871;n m&atilde;i gi&#7843;m gi&aacute; 35% cho kh&aacute;ch h&agrave;ng th&acirc;n thi&#7871;t v&agrave; kh&aacute;ch h&agrave;ng mua h&agrave;ng l&#7847;n &#273;&#7847;u.</li><li>&#272;&#7897;i ng&#361; nh&acirc;n s&#7921; tuy&#7875;n m&#7899;i 2 content marketing, 5 nh&acirc;n vi&ecirc;n Sale th&#7921;c chi&#7871;n v&agrave; 2 Telesale</li></ul><p>B&#7857;ng vi&#7879;c &#273;o l&#432;&#7901;ng k&#7871;t qu&#7843; th&#7921;c hi&#7879;n m&#7909;c ti&ecirc;u c&aacute;c th&aacute;ng/ qu&yacute; tr&#432;&#7899;c &#273;&oacute; nh&agrave; qu&#7843;n tr&#7883; t&iacute;nh to&aacute;n &#273;&#432;&#7907;c c&aacute;c con s&#7889; c&oacute; kh&#7843; n&#259;ng th&#7921;c hi&#7879;n. Sau &#273;&oacute; ph&acirc;n b&#7893; c&ocirc;ng vi&#7879;c cho c&aacute;c nh&agrave; qu&#7843;n l&yacute; b&#7897; ph&#7853;n. C&aacute;c tr&#432;&#7903;ng ph&ograve;ng b&#7897; ph&#7853;n c&oacute; tr&aacute;ch nhi&#7879;m chia nh&#7887; c&ocirc;ng vi&#7879;c &#273;&#7871;n c&aacute;c c&aacute; nh&acirc;n trong ph&ograve;ng ban c&#7911;a m&igrave;nh sau &#273;&oacute; ti&#7871;n h&agrave;nh th&#7921;c hi&#7879;n.</p><figure class="image"><img src="https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-1024x1024.jpg" alt=" V&iacute; d&#7909; tr&#7921;c quan v&#7873; ch&#7881; ti&ecirc;u OKR " srcset="https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-1024x1024.jpg 1024w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-150x150.jpg 150w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-300x300.jpg 300w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-768x768.jpg 768w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-100x100.jpg 100w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-140x140.jpg 140w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-500x500.jpg 500w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-350x350.jpg 350w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-1000x1000.jpg 1000w, https://fastwork.vn/wp-content/uploads/2021/01/fast-work-OKR-la-gi-1-800x800.jpg 800w" sizes="100vw"></figure><h2>&nbsp;</h2><h2><strong>5. Ch&#7881; ti&ecirc;u OKR cho c&aacute; nh&acirc;n</strong></h2><p>Ch&#7859;ng h&#7841;n v&#7899;i nhi&#7879;m v&#7909; ph&ograve;ng Marketing: &ldquo;t&#259;ng th&ecirc;m 500 leads m&#7899;i trong &#273;&oacute; 200 tr&#7903; th&agrave;nh kh&aacute;ch h&agrave;ng trong th&aacute;ng&rdquo;.</p><p>V&#7853;y nhi&#7879;m v&#7909; n&agrave;y tr&#7903; th&agrave;nh m&#7909;c ti&ecirc;u c&#7911;a ph&ograve;ng marketing v&agrave; m&#7895;i c&aacute; nh&acirc;n trong ph&ograve;ng n&agrave;y ph&#7843;i tri&#7875;n khai m&#7897;t kh&#7889;i l&#432;&#7907;ng c&ocirc;ng vi&#7879;c nh&#7845;t &#273;&#7883;nh.<br>&nbsp;</p><p><strong>V&iacute; d&#7909; OKR cho nh&acirc;n vi&ecirc;n Content Marketing (g&#7891;m 10 ng&#432;&#7901;i):</strong></p><ul><li>Bi&ecirc;n t&#7853;p 50 b&agrave;i vi&#7871;t m&#7899;i v&#7873; s&#7843;n ph&#7849;m, t&#7889;i &#432;u SEO</li><li>Bi&ecirc;n d&#7883;ch 50 b&agrave;i vi&#7871;t th&ocirc;ng tin t&#7915; t&#432; li&#7879;u n&#432;&#7899;c ngo&agrave;i</li><li>X&acirc;y d&#7921;ng k&#7871; ho&#7841;ch n&#7897;i dung cho 3 video, 5 cu&#7889;n Ebook</li><li>S&aacute;ng t&#7841;o n&#7897;i dung tr&ecirc;n Fanpage Facebook &ndash; m&#7897;t ng&agrave;y 3 b&agrave;i</li><li>Seeding c&aacute;c Forum, di&#7877;n &#273;&agrave;n, social media v&#7873; s&#7843;n ph&#7849;m d&#7883;ch v&#7909; (&#273;&#7841;t 200 &#273;i&#7875;m) theo thang &#273;i&#7875;m c&#7911;a c&ocirc;ng ty</li></ul><p>Ngu&#7891;n: <a href="https://fastwork.vn/okr-la-gi/">Fastwork.vn</a></p><p>&nbsp;</p></p>


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