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<h1> V&agrave;o tu&#7847;n tr&#432;&#7899;c, c&aacute;c &#273;&#7897;c gi&#7843; c&#7911;a PsychoHub &#273;&atilde; &#273;&#432;&#7907;c bi&#7871;t &#273;&#7871;n nh&#7919;ng s&#7907;i d&acirc;y li&ecirc;n k&#7871;t &#273;&#7863;c bi&#7879;t gi&#7919;a ngh&#7879; thu&#7853;t v&agrave; b&#7879;nh v&#7873; t&acirc;m th&#7847;n qua m&#7897;t s&#7889; t&aacute;c ph&#7849;m n&#7893;i b&#7853;t, t&#7915; tranh v&#7869; cho &#273;&#7871;n th&#417; ca. Th&#7921;c ch&#7845;t, ngo&agrave;i m&#7889;i quan h&#7879; n&agrave;y, t&acirc;m l&yacute; h&#7885;c c&#361;ng &#273;&#432;&#7907;c &aacute;p d&#7909;ng r&#7845;t nhi&#7873;u trong c&aacute;c l&#297;nh v&#7921;c ngh&#7879; thu&#7853;t, &#273;&#7863;c bi&#7879;t l&agrave; trong thi&#7871;t k&#7871;, gi&uacute;p c&aacute;c designers th&#7875; hi&#7879;n &#273;&uacute;ng m&#7909;c &#273;&iacute;ch v&agrave; gi&aacute; tr&#7883; c&#7911;a s&#7843;n ph&#7849;m. V&#7899;i s&#7921; ph&aacute;t tri&#7875;n v&#432;&#7907;t b&#7853;c c&#7911;a c&aacute;c s&#7843;n ph&#7849;m c&ocirc;ng ngh&#7879;, m&#7897;t ng&agrave;nh ngh&#7873; thi&#7871;t k&#7871; m&#7899;i l&#7841; &#273;ang tr&#7903; n&ecirc;n ph&#7893; bi&#7871;n h&#417;n bao gi&#7901; h&#7871;t v&#7899;i t&acirc;m l&yacute; h&#7885;c l&agrave; m&#7897;t ph&#7847;n c&#7889;t l&otilde;i c&#7911;a n&oacute; &ndash; &#273;&oacute; ch&iacute;nh l&agrave; thi&#7871;t k&#7871; Tr&#7843;i nghi&#7879;m Ng&#432;&#7901;i d&ugrave;ng (UX Design). &#272;&acirc;y l&agrave; ph&#7847;n 1 c&#7911;a chu&#7895;i b&agrave;i vi&#7871;t v&#7873; &ldquo;T&acirc;m l&yacute; h&#7885;c trong Thi&#7871;t k&#7871;&rdquo;, n&#417;i c&aacute;c b&#7841;n s&#7869; &#273;&#432;&#7907;c hi&#7875;u r&otilde; v&#7873; UX Design &ndash; m&#7897;t ng&agrave;nh ngh&#7873; thi&#7871;t k&#7871; l&#7845;y T&acirc;m l&yacute; h&#7885;c l&agrave; m&#7897;t kim ch&#7881; nam. C&aacute;c b&#7841;n h&atilde;y &#273;&oacute;n ch&#7901; b&agrave;i vi&#7871;t ti&#7871;p theo v&#7899;i nh&#7919;ng chia s&#7867; v&#7873; nguy&ecirc;n l&yacute; thi&#7871;t k&#7871; v&agrave; quy lu&#7853;t th&#7883; gi&aacute;c &#7843;nh h&#432;&#7903;ng &#273;&#7871;n qu&aacute; tr&igrave;nh thi&#7871;t k&#7871; Tr&#7843;i nghi&#7879;m Ng&#432;&#7901;i d&ugrave;ng nh&eacute;! <h3>&#129335;&#127995;&zwj;&#9794;&#65039;&#128589;&#127995;&zwj;&#9794;&#65039;&#128582;&#127995;&zwj;&#9794;&#65039; THI&#7870;T K&#7870; TR&#7842;I NGHI&#7878;M NG&#431;&#7900;I D&Ugrave;NG L&Agrave; G&Igrave;?</h3><img src="https://storage.googleapis.com/youth-media/editor-files/eb8Vekuum9kPDWwp9vGkV3q7StdyGc53lHdktZf8.png">Tr&#432;&#7899;c ti&ecirc;n, h&atilde;y c&ugrave;ng ch&uacute;ng m&igrave;nh gi&#7843;i ngh&#297;a c&#7909;m t&#7915; &ldquo;tr&#7843;i nghi&#7879;m ng&#432;&#7901;i d&ugrave;ng&rdquo;. V&#7899;i c&aacute;i t&ecirc;n nguy&ecirc;n b&#7843;n ti&#7871;ng Anh l&agrave; User Experience (UX), tr&#7843;i nghi&#7879;m ng&#432;&#7901;i d&ugrave;ng ch&iacute;nh l&agrave; qu&aacute; tr&igrave;nh con ng&#432;&#7901;i t&#432;&#417;ng t&aacute;c v&#7899;i m&#7897;t s&#7843;n ph&#7849;m. V&iacute; d&#7909;, khi b&#7841;n b&#7853;t &#273;&egrave;n trong ph&ograve;ng l&ecirc;n, b&#7841;n &#273;&atilde; t&#432;&#417;ng t&aacute;c v&#7899;i c&aacute;i &#273;&egrave;n &#273;&oacute;. Thi&#7871;t k&#7871; c&#7911;a chi&#7871;c &#273;&egrave;n &mdash; t&#7915; m&agrave;u s&#7855;c, h&igrave;nh d&aacute;ng v&agrave; ch&#7845;t li&#7879;u &mdash; s&#7869; &#7843;nh h&#432;&#7903;ng &#273;&#7871;n c&#7843;m x&uacute;c c&#7911;a b&#7841;n khi t&#432;&#417;ng t&aacute;c v&#7899;i n&oacute;.&nbsp; T&#432;&#417;ng t&#7921;, trong th&#7871; gi&#7899;i s&#7889; ho&aacute;, UX bao g&#7891;m t&#7845;t c&#7843; m&#7885;i th&#7913; &#7843;nh h&#432;&#7903;ng &#273;&#7871;n s&#7921; t&#432;&#417;ng t&aacute;c gi&#7919;a ng&#432;&#7901;i d&ugrave;ng v&agrave; s&#7843;n ph&#7849;m k&#7929; thu&#7853;t s&#7889;, &#273;&oacute; c&oacute; th&#7875; l&agrave; m&#7897;t trang web, m&#7897;t &#7913;ng d&#7909;ng ho&#7863;c m&#7897;t giao di&#7879;n ng&#432;&#7901;i d&ugrave;ng (User Interface). Khi con ng&#432;&#7901;i d&ugrave;ng m&#7897;t s&#7843;n ph&#7849;m, h&#7885; s&#7869; th&#432;&#7901;ng &#273;&aacute;nh gi&#7843; tr&#7843;i nghi&#7879;m &#273;&oacute; theo c&aacute;c ti&ecirc;u ch&iacute; sau:&#9989; Gi&aacute; tr&#7883;: S&#7843;n ph&#7849;m n&agrave;y c&oacute; mang l&#7841;i gi&aacute; tr&#7883; g&igrave; cho m&igrave;nh kh&ocirc;ng?&#9989; Ch&#7913;c n&#259;ng: S&#7843;n ph&#7849;m n&agrave;y c&oacute; d&ugrave;ng &#273;&#432;&#7907;c kh&ocirc;ng?&#9989; Kh&#7843; n&#259;ng s&#7917; d&#7909;ng: S&#7843;n ph&#7849;m n&agrave;y c&oacute; d&#7877; s&#7917; d&#7909;ng kh&ocirc;ng?&#9989; C&#7843;m nh&#7853;n chung: S&#7843;n ph&#7849;m n&agrave;y d&ugrave;ng c&oacute; tho&#7843;i m&aacute;i kh&ocirc;ng?&nbsp; T&#7915; &#273;&oacute;, ch&uacute;ng ta c&oacute; th&#7875; &#273;i t&#7899;i &#273;&#7883;nh ngh&#297;a c&#7911;a c&#7909;m t&#7915; &ldquo;Thi&#7871;t k&#7871; Tr&#7843;i nghi&#7879;m Ng&#432;&#7901;i d&ugrave;ng (UX Design)&rdquo;. Th&#7921;c ch&#7845;t, &ldquo;tr&#7843;i nghi&#7879;m ng&#432;&#7901;i d&ugrave;ng&rdquo; th&#432;&#7901;ng lu&ocirc;n lu&ocirc;n &#273;i k&egrave;m v&#7899;i &ldquo;thi&#7871;t k&#7871;&rdquo;, m&#7863;c d&ugrave; v&#7853;y, nh&#7919;ng &ldquo;nh&agrave; thi&#7871;t k&#7871; tr&#7843;i nghi&#7879;m ng&#432;&#7901;i d&ugrave;ng (UX Designers)&rdquo; s&#7869; kh&ocirc;ng &#273;i &ldquo;thi&#7871;t k&#7871;&rdquo; n&ecirc;n &ldquo;tr&#7843;i nghi&#7879;m&rdquo; c&#7911;a m&#7897;t s&#7843;n ph&#7849;m, v&igrave; &#273;&oacute; l&agrave; c&#7843;m nh&#7853;n ri&ecirc;ng c&#7911;a ng&#432;&#7901;i d&ugrave;ng v&#7873; s&#7843;n ph&#7849;m &#273;&oacute;. Nh&#7919;ng vi&#7879;c h&#7885; l&agrave;m s&#7869; l&agrave; t&#7841;o ra nh&#7919;ng y&#7871;u t&#7889; l&agrave;m n&acirc;ng cao kh&#7843; n&#259;ng tr&#7843;i nghi&#7879;m &#273;&oacute; s&#7869; l&agrave; m&#7897;t tr&#7843;i nghi&#7879;m t&iacute;ch c&#7921;c. [1] N&oacute;i m&#7897;t c&aacute;ch ng&#7855;n g&#7885;n th&igrave; UX Design l&agrave; qu&aacute; tr&igrave;nh t&#7841;o n&ecirc;n m&#7897;t s&#7843;n ph&#7849;m d&#7877; s&#7917; d&#7909;ng v&agrave; mang t&iacute;nh th&#7921;c t&#7871; [1], t&#7915; &#273;&oacute; &#273;&#7843;m b&#7843;o tr&#7843;i nghi&#7879;m c&#7911;a ng&#432;&#7901;i d&ugrave;ng s&#7869; th&iacute;ch h&#7907;p, x&aacute;c &#273;&aacute;ng v&agrave; c&oacute; &yacute; ngh&#297;a [2]. Qu&aacute; tr&igrave;nh n&agrave;y s&#7869; bao g&#7891;m vi&#7879;c thu th&#7853;p th&ocirc;ng tin v&agrave; x&acirc;y d&#7921;ng n&ecirc;n s&#7843;n ph&#7849;m, t&#7915; m&#7863;t th&#432;&#417;ng hi&#7879;u, thi&#7871;t k&#7871; cho &#273;&#7871;n ch&#7913;c n&#259;ng v&agrave; &#273;&#7897; d&#7877; s&#7917; d&#7909;ng c&#7911;a s&#7843;n ph&#7849;m &#273;&oacute; [2]. Nh&#7919;ng s&#7843;n ph&#7849;m ch&#7845;t l&#432;&#7907;ng nh&#432; chi&#7871;c iPhone s&#7869; &#273;&#432;&#7907;c thi&#7871;t k&#7871; sau khi x&eacute;t kh&ocirc;ng ch&#7881; m&#7863;t ti&ecirc;u d&ugrave;ng v&agrave; s&#7917; d&#7909;ng, m&agrave; c&ograve;n c&#7843; qu&aacute; tr&igrave;nh nh&#7853;n &#273;&#432;&#7907;c, s&#7903; h&#7919;u v&agrave; x&#7917; l&yacute; s&#7921; c&#7889; c&#7911;a s&#7843;n ph&#7849;m. Ch&iacute;nh v&igrave; v&#7853;y, UX Designers s&#7869; kh&ocirc;ng ch&#7881; t&#7853;p trung v&agrave;o thi&#7871;t k&#7871; m&#7897;t s&#7843;n ph&#7849;m c&oacute; th&#7875; s&#7917; d&#7909;ng &#273;&#432;&#7907;c, m&agrave; c&ograve;n ph&#7843;i &#273;&#7843;m b&#7843;o &#273;&#7897; hi&#7879;u qu&#7843; v&agrave; gi&#7843;i tr&iacute; c&#7911;a s&#7843;n ph&#7849;m &#273;&oacute; n&#7919;a [2]. <h3>&#129504; UX DESIGN LI&Ecirc;N QUAN G&Igrave; &#272;&#7870;N T&Acirc;M L&Yacute; H&#7884;C?</h3><img src="https://storage.googleapis.com/youth-media/editor-files/olgd0GGwVlO1zC9Mxo1UZz0N1fFjVnonw3sIxrsw.png">Ch&#7855;c h&#7859;n c&aacute;c b&#7841;n &#273;ang th&#7855;c m&#7855;c li&#7879;u m&#7897;t ng&agrave;nh thi&ecirc;n v&#7873; thi&#7871;t k&#7871; v&agrave; k&#297; thu&#7853;t nh&#432; th&#7871; n&agrave;y th&igrave; c&oacute; m&#7889;i quan h&#7879; g&igrave; v&#7899;i T&acirc;m l&yacute; h&#7885;c ph&#7843;i kh&ocirc;ng?&nbsp; Tr&#432;&#7899;c ti&ecirc;n, &#273;&#7875; l&agrave;m n&ecirc;n m&#7897;t s&#7843;n ph&#7849;m c&oacute; th&#7875; &#273;&#432;&#7907;c s&#7917; d&#7909;ng m&#7897;t c&aacute;ch d&#7877; d&agrave;ng v&agrave; tho&#7843;i m&aacute;i, c&aacute;c UX Designers s&#7869; ph&#7843;i hi&#7875;u r&otilde; nhu c&#7847;u, mong mu&#7889;n, h&agrave;nh vi, v&agrave; m&ocirc;i tr&#432;&#7901;ng s&#7917; d&#7909;ng c&#7911;a ng&#432;&#7901;i d&ugrave;ng [1]. V&#7899;i ki&#7871;n th&#7913;c T&acirc;m l&yacute; h&#7885;c, h&#7885; s&#7869; c&oacute; th&#7875; &#273;&#7891;ng c&#7843;m v&#7899;i ng&#432;&#7901;i d&ugrave;ng v&agrave; hi&#7875;u r&otilde; suy ngh&#297;, h&agrave;nh &#273;&#7897;ng, v&agrave; c&#7843;m x&uacute;c c&#7911;a h&#7885;. &#272;&#7875; l&agrave;m &#273;&#432;&#7907;c &#273;i&#7873;u n&agrave;y, c&aacute;c UX Designers s&#7869; th&#7921;c hi&#7879;n nh&#7919;ng nghi&ecirc;n c&#7913;u v&#7873; ng&#432;&#7901;i d&ugrave;ng. Khi &#273;&oacute;, h&#7885; s&#7869; t&aacute;ch bi&#7879;t ho&agrave;n to&agrave;n c&#7843;m x&uacute;c c&aacute; nh&acirc;n c&#7911;a m&igrave;nh v&agrave; t&#7853;p trung ho&agrave;n to&agrave;n v&agrave;o hi&#7875;u r&otilde; t&acirc;m l&yacute; ng&#432;&#7901;i d&ugrave;ng. Gi&#7889;ng nh&#432; nghi&ecirc;n c&#7913;u trong T&acirc;m l&yacute; h&#7885;c, c&aacute;c nh&agrave; thi&#7871;t k&#7871; s&#7869; ph&#7843;i giao ti&#7871;p th&#7853;t s&#7921; hi&#7879;u qu&#7843; v&#7899;i nh&#7919;ng c&acirc;u h&#7887;i chuy&ecirc;n s&acirc;u v&agrave; &#273;i theo m&#7897;t h&#432;&#7899;ng ti&#7871;p c&#7853;n t&#7853;p trung v&agrave;o con ng&#432;&#7901;i. B&#7857;ng c&aacute;ch t&igrave;m hi&#7875;u r&otilde; h&agrave;nh vi c&#7911;a ng&#432;&#7901;i d&ugrave;ng, nh&#7919;ng c&#7843;n tr&#7903; h&#7885; g&#7863;p ph&#7843;i, v&agrave; mong mu&#7889;n c&#7911;a h&#7885; v&#7873; s&#7843;n ph&#7853;m, UX Designer s&#7869; t&#7841;o ra &#273;&#432;&#7907;c nh&#7919;ng gi&#7843;i ph&aacute;p gi&uacute;p con ng&#432;&#7901;i tr&#7903; n&ecirc;n &ldquo;quy&#7873;n l&#7921;c&rdquo; h&#417;n [3]. M&#7863;c d&ugrave; c&ocirc;ng vi&#7879;c &#7903; m&#7895;i t&#7893; ch&#7913;c s&#7869; kh&aacute;c nhau, nh&#432;ng ph&#7847;n l&#7899;n UX Designers lu&ocirc;n &#273;&#7913;ng v&#7873; ph&iacute;a ng&#432;&#7901;i d&ugrave;ng v&agrave; &#273;&#7863;t nhu c&#7847;u c&#7911;a h&#7885; v&agrave;o tr&#7885;ng t&acirc;m c&#7911;a m&#7885;i d&#7921; &aacute;n [2].&nbsp; M&#7897;t vai tr&ograve; n&#7919;a c&#7911;a T&acirc;m l&yacute; h&#7885;c trong UX Design ch&iacute;nh l&agrave; t&#7841;o n&ecirc;n nh&#7919;ng nguy&ecirc;n l&yacute; c&#7889;t l&otilde;i trong qu&aacute; tr&igrave;nh thi&#7871;t k&#7871;. V&iacute; d&#7909;, m&#7897;t trong nh&#7919;ng c&ocirc;ng vi&#7879;c ch&iacute;nh c&#7911;a UX Designers l&agrave; t&#7893;ng h&#7907;p th&ocirc;ng tin v&agrave; tr&igrave;nh b&agrave;y ch&uacute;ng theo m&#7897;t c&aacute;ch gi&uacute;p ng&#432;&#7901;i d&ugrave;ng kh&ocirc;ng b&#7883; cho&aacute;ng ng&#7907;p b&#7903;i ch&uacute;ng. Th&#7921;c ch&#7845;t, y&ecirc;u c&#7847;u n&agrave;y li&ecirc;n k&#7871;t m&#7853;t thi&#7871;t v&#7899;i m&#7897;t &ldquo;c&ocirc;ng th&#7913;c&rdquo; t&acirc;m l&yacute; r&#7845;t quan tr&#7885;ng, &#273;&oacute; ch&iacute;nh l&agrave; &#272;&#7883;nh lu&#7853;t c&#7911;a Hick (Hick&rsquo;s Law). &#272;&#432;&#7907;c x&acirc;y d&#7921;ng b&#7903;i 2 nh&agrave; t&acirc;m l&yacute; h&#7885;c William Edmund Hick v&agrave; Ray Hyman, &#273;&#7883;nh lu&#7853;t n&agrave;y ch&#7913;ng minh r&#7857;ng th&#7901;i gian &#273;&#432;a ra m&#7897;t quy&#7871;t &#273;&#7883;nh s&#7869; t&#7881; l&#7879; thu&#7853;n v&#7899;i s&#7889; l&#432;&#7907;ng v&agrave; &#273;&#7897; ph&#7913;c t&#7841;p c&#7911;a c&aacute;c l&#7921;a ch&#7885;n s&#7861;n c&oacute; [4]. Nguy&ecirc;n l&yacute; n&agrave;y &#273;&#432;&#7907;c c&aacute;c nh&agrave; thi&#7871;t k&#7871; tr&#7843;i nghi&#7879;m ng&#432;&#7901;i d&ugrave;ng &aacute;p d&#7909;ng &#273;&#7875; t&#7841;o n&ecirc;n m&#7897;t giao di&#7879;n &#273;&#417;n gi&#7843;n b&#7857;ng c&aacute;ch gi&#7843;m thi&#7875;u s&#7889; l&#432;&#7907;ng l&#7921;a ch&#7885;n v&agrave; b&#7867; nh&#7887; nhi&#7879;m v&#7909; ph&#7913;c t&#7841;p th&agrave;nh c&aacute;c b&#432;&#7899;c nh&#7887; h&#417;n gi&uacute;p gi&#7843;m t&#7843;i l&#432;&#7907;ng th&ocirc;ng tin c&#7847;n ti&#7871;p thu [5]. T&#7915; &#273;&oacute;, ng&#432;&#7901;i d&ugrave;ng s&#7869; kh&ocirc;ng c&#7843;m th&#7845;y hoang mang hay kh&oacute; ch&#7883;u khi g&#7863;p ph&#7843;i c&aacute;c s&#7921; l&#7921;a ch&#7885;n khi s&#7917; d&#7909;ng s&#7843;n ph&#7849;m.&nbsp;Ngu&#7891;n tham kh&#7843;o:[1] Babich, N. (2020). What You Should Know About User Experience Design. XD Ideas. <a href="https://xd.adobe.com/ideas/career-tips/what-is-ux-design/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://xd.adobe.com/ideas/career-tips/what-is-ux-design/</a>&nbsp;&nbsp;[2] Interaction Design Foundation. (n.d). User Experience (UX) Design. <a href="https://www.interaction-design.org/literature/topics/ux-design" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.interaction-design.org/literature/topics/ux-design</a>&nbsp;[3] Emeruwa, I. (2021). The role of psychology in design. Medium. <a href="https://bootcamp.uxdesign.cc/the-role-of-psychology-in-design-d855efdbf0a2" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://bootcamp.uxdesign.cc/the-role-of-psychology-in-design-d855efdbf0a2</a>&nbsp;[4] Yablonski, J. (2018). The Psychology of Design. A List Apart. <a href="https://alistapart.com/article/psychology-of-design/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://alistapart.com/article/psychology-of-design/</a>&nbsp;[5] Laws of UX. (n.d.). Hick&rsquo;s Law. <a href="https://lawsofux.com/hicks-law/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://lawsofux.com/hicks-law/</a>&nbsp;______________________________________PsychoHub - D&#7921; &aacute;n T&acirc;m l&yacute; h&#7885;c thu&#7897;c Youth+ CommunityFanpage: https://www.facebook.com/PsychoHub.Project/Email: youth.psychohub@gmail.com </h1>

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