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<p>Ng&agrave;y x&#432;a, trong nh&#7919;ng c&#259;n nh&agrave; c&#7845;p 4, h&ograve;a c&ugrave;ng l&agrave;n gi&oacute; m&#417;n man n&#417;i &#273;&#7891;ng qu&ecirc; l&agrave; &acirc;m thanh tr&#7847;m b&#7893;ng c&#7911;a chi&#7871;c radio c&#361; k&#297;. C&oacute; l&#7869;, c&acirc;u n&oacute;i &ldquo;&#272;&acirc;y l&agrave; &#273;&agrave;i ti&#7871;ng n&oacute;i Vi&#7879;t Nam&rdquo; &#273;&#432;&#7907;c ph&aacute;t l&ecirc;n r&egrave; r&egrave; c&ugrave;ng nh&#7919;ng c&acirc;u chuy&#7879;n &#273;&#432;&#7907;c chia s&#7867; tr&#7921;c ti&#7871;p tr&ecirc;n s&oacute;ng radio &#273;&atilde; kh&ocirc;ng c&ograve;n xa l&#7841; v&#7899;i th&#7871; h&#7879; 7x, 8x. Radio c&#361;ng &#273;&atilde; t&#7841;o ra n&#7873;n t&#7843;ng cho vi&#7879;c chuy&#7875;n &#273;&#7893;i t&#7915; nghe th&ocirc;ng tin truy&#7873;n th&#7889;ng sang vi&#7879;c nghe gi&#7843;i tr&iacute; v&agrave; c&aacute;c ch&#432;&#417;ng tr&igrave;nh ngh&#7879; thu&#7853;t. Nh&#7919;ng bu&#7893;i bi&#7875;u di&#7877;n &acirc;m nh&#7841;c tr&#7921;c ti&#7871;p, ph&aacute;t thanh tr&ograve; ch&#417;i v&agrave; c&aacute;c ch&#432;&#417;ng tr&igrave;nh h&agrave;i k&#7883;ch &#273;&atilde; mang l&#7841;i nh&#7919;ng n&#7909; c&#432;&#7901;i, ni&#7873;m vui v&agrave; gi&#7843;i tr&iacute; cho h&agrave;ng tri&#7879;u ng&#432;&#7901;i. V&#7853;y podcast - xu h&#432;&#7899;ng m&#7899;i c&#7911;a Gen Z hi&#7879;n nay, c&oacute; g&igrave; kh&aacute;c v&#7899;i radio kh&ocirc;ng hay ch&#7881; l&agrave; b&igrave;nh m&#7899;i, r&#432;&#7907;u c&#361;?<p>&nbsp;</p><h2>Xu h&#432;&#7899;ng nghe podcast c&#7911;a Gen Z hi&#7879;n nay</h2><p>Podcast &#273;&atilde; tr&#7903; th&agrave;nh m&#7897;t trong nh&#7919;ng xu h&#432;&#7899;ng ph&#7893; bi&#7871;n nh&#7845;t c&#7911;a th&#7871; h&#7879; Gen Z hi&#7879;n nay. Kh&ocirc;ng c&ograve;n ch&#7881; l&agrave; m&#7897;t tr&agrave;o l&#432;u t&#7841;m th&#7901;i, nghe podcast &#273;&atilde; tr&#7903; th&agrave;nh m&#7897;t ph&#432;&#417;ng ti&#7879;n truy&#7873;n th&ocirc;ng quan tr&#7885;ng v&agrave; &#273;&#432;&#7907;c &#432;a chu&#7897;ng v&#7899;i nhi&#7873;u l&#7907;i &iacute;ch &#273;&aacute;ng k&#7875;.</p><figure class="image"><img src="https://i.pinimg.com/564x/0c/6d/a2/0c6da261097572343f18bc88e4c5b3e2.jpg"></figure><p>Podcast l&agrave; m&#7897;t d&#7841;ng n&#7897;i dung &acirc;m thanh t&#7893; ch&#7913;c theo t&#7915;ng ch&#7911; &#273;&#7873; c&#7909; th&#7875; v&agrave; c&oacute; th&#7875; &#273;&#432;&#7907;c nghe qua c&aacute;c &#7913;ng d&#7909;ng ho&#7863;c trang web chuy&ecirc;n d&#7909;ng. Podcast &#273;&atilde; tr&#7903; th&agrave;nh m&#7897;t xu h&#432;&#7899;ng nghe &#273;&#432;&#7907;c r&#7845;t &#432;a chu&#7897;ng trong c&#7897;ng &#273;&#7891;ng Gen Z hi&#7879;n nay. V&#7899;i s&#7921; ti&#7879;n l&#7907;i v&agrave; linh ho&#7841;t, podcast &#273;&atilde; thu h&uacute;t s&#7921; quan t&acirc;m kh&ocirc;ng&nbsp;<br>ch&#7881; t&#7915; Gen Z m&agrave; c&ograve;n t&#7915; c&aacute;c th&#7871; h&#7879; kh&aacute;c. Podcast hi&#7879;n nay r&#7845;t ph&#7893; bi&#7871;n tr&ecirc;n to&agrave;n th&#7871; gi&#7899;i, &#273;&#7863;c bi&#7879;t l&agrave; &#7903; M&#7929;, V&#432;&#417;ng qu&#7889;c Anh v&agrave; Canada. Theo Statista, &#432;&#7899;c t&iacute;nh s&#7889; l&#432;&#7907;ng ng&#432;&#7901;i nghe podcast t&#7841;i m&#7929; s&#7869; t&#259;ng t&#7915; 75.9 tri&#7879;u l&ecirc;n 100 tri&#7879;u v&agrave;o n&#259;m 2024.</p><p>&nbsp;</p><h2>C&aacute;c lo&#7841;i podcast th&#432;&#7901;ng th&#7845;y hi&#7879;n nay</h2><h3>Podcast ph&#7887;ng v&#7845;n</h3><p>Podcast n&agrave;y s&#7869; c&oacute; m&#7897;t ho&#7863;c hai ng&#432;&#7901;i d&#7851;n v&agrave; c&oacute; c&aacute;c kh&aacute;ch m&#7901;i kh&aacute;c nhau cho m&#7895;i t&#7853;p c&ocirc;ng b&#7889;. M&#7909;c &#273;&iacute;ch c&#7911;a podcast n&agrave;y l&agrave; &#273;&#7875; trao &#273;&#7893;i, chia s&#7867; ki&#7871;n th&#7913;c, kinh nghi&#7879;m v&agrave; quan &#273;i&#7875;m v&#7873; m&#7897;t ch&#7911; &#273;&#7873; n&agrave;o &#273;&oacute;. V&iacute; d&#7909;: Better Version, Learn With Thai Van Linh, Vietcetera podcast,...</p><h3>Podcast gi&aacute;o d&#7909;c</h3><p>Podcast n&agrave;y s&#7869; cung c&#7845;p c&aacute;c th&ocirc;ng tin, b&agrave;i h&#7885;c v&agrave; k&#7929; n&#259;ng v&#7873; m&#7897;t l&#297;nh v&#7921;c n&agrave;o &#273;&oacute; cho ng&#432;&#7901;i nghe. M&#7909;c &#273;&iacute;ch c&#7911;a podcast n&agrave;y l&agrave; &#273;&#7875; gi&uacute;p ng&#432;&#7901;i nghe h&#7885;c h&#7887;i v&agrave; ph&aacute;t tri&#7875;n b&#7843;n th&acirc;n. V&iacute; d&#7909;: Nguy&#7877;n Phi V&acirc;n&rsquo;s Podcast, Easy Stories in English</p><h3>Podcast &#273;&#7897;c tho&#7841;i</h3><p>Podcast n&agrave;y s&#7869; ch&#7881; c&oacute; m&#7897;t ng&#432;&#7901;i n&oacute;i v&#7873; m&#7897;t ch&#7911; &#273;&#7873; n&agrave;o &#273;&oacute; m&agrave; kh&ocirc;ng c&#7847;n c&oacute; s&#7921; t&#432;&#417;ng t&aacute;c v&#7899;i ai kh&aacute;c. M&#7909;c &#273;&iacute;ch c&#7911;a podcast n&agrave;y l&agrave; &#273;&#7875; th&#7875; hi&#7879;n quan &#273;i&#7875;m c&aacute; nh&acirc;n, tr&#7843;i l&ograve;ng ho&#7863;c k&#7875; chuy&#7879;n c&#7911;a ng&#432;&#7901;i l&agrave;m podcast. V&iacute; d&#7909;: Podcast B&aacute;o Tu&#7893;i Tr&#7867;, Lost Cultures: Living Legacies, Tun C&#7843;m &#416;n, Giang &#416;i,...</p><h3>Podcast k&#7875; chuy&#7879;n, tin t&#7913;c</h3><p>Podcast n&agrave;y s&#7869; k&#7875; l&#7841;i c&aacute;c c&acirc;u chuy&#7879;n, s&#7921; ki&#7879;n ho&#7863;c tin t&#7913;c li&ecirc;n quan &#273;&#7871;n m&#7897;t ch&#7911; &#273;&#7873; n&agrave;o &#273;&oacute;. M&#7909;c &#273;&iacute;ch c&#7911;a podcast n&agrave;y l&agrave; &#273;&#7875; gi&#7843;i tr&iacute;, c&#7853;p nh&#7853;t th&ocirc;ng tin ho&#7863;c truy&#7873;n c&#7843;m h&#7913;ng cho ng&#432;&#7901;i nghe. V&iacute; d&#7909;: Li&ecirc;u H&agrave; Trinh Podcast, TED Talks Daily.</p><p>&nbsp;</p><h2>Nh&#7919;ng l&#7907;i &iacute;ch c&#7911;a podcast</h2><figure class="image"><img src="https://i.pinimg.com/564x/1e/9a/06/1e9a06dd0da75e7a2e468d20ff227dd1.jpg"></figure><h3>Ti&#7879;n &iacute;ch v&agrave; linh ho&#7841;t</h3><p>&#272;i&#7875;m thu h&uacute;t l&#7899;n nh&#7845;t c&#7911;a podcast l&agrave; kh&#7843; n&#259;ng ng&#432;&#7901;i nghe c&oacute; th&#7875; t&ugrave;y ch&#7885;n n&#7897;i dung v&agrave; th&#7901;i gian nghe m&#7897;t c&aacute;ch linh ho&#7841;t. Ng&#432;&#7901;i nghe c&oacute; th&#7875; nghe podcast khi &#273;ang di chuy&#7875;n, l&agrave;m vi&#7879;c, t&#7853;p th&#7875; d&#7909;c hay trong b&#7845;t k&#7923; kho&#7843;nh kh&#7855;c r&#7843;nh r&#7895;i n&agrave;o. B&#7841;n kh&ocirc;ng c&#7847;n ph&#7843;i nh&igrave;n v&agrave;o m&agrave;n h&igrave;nh hay &#273;&#7885;c v&#259;n b&#7843;n &#273;&#7875; ti&#7871;p thu n&#7897;i dung. B&#7841;n c&#361;ng c&oacute; th&#7875; t&#7843;i v&#7873; podcast &#273;&#7875; nghe offline. &#272;i&#7873;u n&agrave;y t&#7841;o &#273;i&#7873;u ki&#7879;n thu&#7853;n l&#7907;i cho vi&#7879;c ti&#7871;p c&#7853;n th&ocirc;ng tin, gi&#7843;i tr&iacute; v&agrave; h&#7885;c t&#7853;p v&agrave; l&agrave; y&#7871;u t&#7889; quan tr&#7885;ng khi&#7871;n cho podcast tr&#7903; th&agrave;nh m&#7897;t c&ocirc;ng c&#7909; truy&#7873;n th&ocirc;ng ph&#7893; bi&#7871;n trong c&#7897;ng &#273;&#7891;ng Gen Z. Kh&ocirc;ng ch&#7881; v&#7853;y, s&#7921; ph&aacute;t tri&#7875;n c&#7911;a c&ocirc;ng ngh&#7879; v&agrave; d&#7883;ch v&#7909; streaming &#273;&atilde; t&#7841;o ra m&#7897;t c&#417; s&#7903; h&#7841; t&#7847;ng cho vi&#7879;c ph&aacute;t tri&#7875;n podcast. Ng&#432;&#7901;i nghe c&oacute; th&#7875; d&#7877; d&agrave;ng truy c&#7853;p v&agrave; nghe podcast th&ocirc;ng qua c&aacute;c &#7913;ng d&#7909;ng v&agrave; trang web chuy&ecirc;n d&#7909;ng m&agrave; kh&ocirc;ng c&#7847;n t&#7843;i xu&#7889;ng ho&#7863;c l&#432;u tr&#7919; n&#7897;i dung. &#272;i&#7873;u n&agrave;y gi&uacute;p ti&#7871;t ki&#7879;m kh&ocirc;ng gian l&#432;u tr&#7919; tr&ecirc;n thi&#7871;t b&#7883; v&agrave; t&#7841;o &#273;i&#7873;u ki&#7879;n thu&#7853;n l&#7907;i cho ng&#432;&#7901;i nghe.</p><h3>N&#7897;i dung &#273;a d&#7841;ng v&agrave; phong ph&uacute;</h3><p>Podcast mang &#273;&#7871;n m&#7897;t lo&#7841;t n&#7897;i dung &#273;a d&#7841;ng, t&#7915; c&aacute;c ch&#7911; &#273;&#7873; v&#259;n h&oacute;a, khoa h&#7885;c, kinh doanh, &acirc;m nh&#7841;c, phim &#7843;nh &#273;&#7871;n c&aacute;c c&acirc;u chuy&#7879;n c&aacute; nh&acirc;n v&agrave; truy&#7873;n c&#7843;m h&#7913;ng. Ng&#432;&#7901;i nghe c&oacute; th&#7875; t&igrave;m ki&#7871;m v&agrave; l&#7921;a ch&#7885;n podcast ph&ugrave; h&#7907;p v&#7899;i s&#7903; th&iacute;ch v&agrave; nh&#7919;ng g&igrave; h&#7885; mu&#7889;n kh&aacute;m ph&aacute;. Ch&#7859;ng h&#7841;n, m&#7897;t ng&#432;&#7901;i c&oacute; th&#7875; l&#7855;ng nghe podcast v&#7873; ch&#7911; &#273;&#7873; kinh doanh &#273;&#7875; n&acirc;ng cao ki&#7871;n th&#7913;c v&agrave; k&#7929; n&#259;ng trong l&#297;nh v&#7921;c n&agrave;y, trong khi ng&#432;&#7901;i kh&aacute;c l&#7841;i ch&#7885;n nghe podcast v&#7873; du l&#7883;ch &#273;&#7875; kh&aacute;m ph&aacute; nh&#7919;ng &#273;i&#7875;m &#273;&#7871;n m&#7899;i. &#272;i&#7873;u n&agrave;y t&#7841;o ra m&#7897;t tr&#7843;i nghi&#7879;m nghe &#273;&#432;&#7907;c c&aacute; nh&acirc;n h&oacute;a v&agrave; &#273;&#7897;c &#273;&aacute;o. Podcast &#273;&atilde; tr&#7903; th&agrave;nh m&#7897;t c&ocirc;ng c&#7909; gi&aacute;o d&#7909;c h&#7919;u &iacute;ch trong qu&aacute; tr&igrave;nh h&#7885;c t&#7853;p c&#7911;a Gen Z. Thay v&igrave; ch&#7881; h&#7885;c t&#7915; s&aacute;ch gi&aacute;o tr&igrave;nh, vi&#7879;c nghe podcast c&oacute; th&#7875; t&#7841;o ra nh&#7919;ng tr&#7843;i nghi&#7879;m h&#7885;c t&#7853;p m&#7899;i m&#7867; v&agrave; th&uacute; v&#7883;. &nbsp;Ng&#432;&#7901;i nghe c&oacute; th&#7875; ti&#7871;p c&#7853;n c&aacute;c b&agrave;i gi&#7843;ng, ph&#7887;ng v&#7845;n chuy&ecirc;n gia v&agrave; chia s&#7867; ki&#7871;n th&#7913;c t&#7915; nh&#7919;ng ngu&#7891;n t&agrave;i nguy&ecirc;n &#273;a d&#7841;ng, t&#7915; &#273;&oacute; h&#7885;c h&#7887;i v&agrave; m&#7903; r&#7897;ng ki&#7871;n th&#7913;c. &#272;i&#7873;u n&agrave;y gi&uacute;p Gen Z ph&aacute;t tri&#7875;n ki&#7871;n th&#7913;c v&agrave; k&#7929; n&#259;ng m&#7897;t c&aacute;ch to&agrave;n di&#7879;n, &#273;&#7891;ng th&#7901;i kh&aacute;m ph&aacute; th&ecirc;m nhi&#7873;u l&#297;nh v&#7921;c m&#7899;i. H&#417;n th&#7871; n&#7919;a, b&#7841;n s&#7869; c&oacute; nh&#7919;ng g&oacute;c nh&igrave;n m&#7899;i l&#7841; h&#417;n v&#7873; c&aacute;c v&#7845;n &#273;&#7873; trong cu&#7897;c s&#7889;ng, &#273;&#7875; t&#7915; &#273;&oacute; ch&#7885;n ra l&#7889;i s&#7889;ng ph&ugrave; h&#7907;p nh&#7845;t v&#7899;i b&#7843;n th&acirc;n m&igrave;nh.</p><h3>T&#7841;o c&#7897;ng &#273;&#7891;ng v&agrave; k&#7871;t n&#7889;i</h3><p>Podcast kh&ocirc;ng ch&#7881; mang l&#7841;i gi&aacute; tr&#7883; th&ocirc;ng tin m&agrave; c&ograve;n t&#7841;o ra m&#7897;t m&ocirc;i tr&#432;&#7901;ng k&#7871;t n&#7889;i v&agrave; giao l&#432;u gi&#7919;a ng&#432;&#7901;i nghe v&agrave; c&aacute;c nh&agrave; s&#7843;n xu&#7845;t podcast. Gen Z c&oacute; th&#7875; tham gia v&agrave;o c&aacute;c di&#7877;n &#273;&agrave;n, nh&oacute;m nghe podcast v&agrave; th&#7843;o lu&#7853;n v&#7873; n&#7897;i dung y&ecirc;u th&iacute;ch c&#7911;a m&igrave;nh. &#272;&acirc;y l&agrave; c&aacute;ch t&#7841;o c&#7897;ng &#273;&#7891;ng v&agrave; chia s&#7867; &yacute; ki&#7871;n, t&#7841;o ra m&#7897;t m&#7841;ng l&#432;&#7899;i li&ecirc;n k&#7871;t gi&#7919;a c&aacute;c b&#7841;n tr&#7867;.</p><h3>T&#432;&#417;ng t&aacute;c v&agrave; s&aacute;ng t&#7841;o n&#7897;i dung</h3><p>Podcast kh&ocirc;ng ch&#7881; l&agrave; m&#7897;t c&ocirc;ng c&#7909; ti&#7871;p thu m&agrave; c&ograve;n l&agrave; m&#7897;t ph&#432;&#417;ng ti&#7879;n s&aacute;ng t&#7841;o n&#7897;i dung. &#272;&acirc;y l&agrave; m&#7897;t ph&#432;&#417;ng ti&#7879;n truy&#7873;n th&ocirc;ng m&#7841;nh m&#7869;, cho ph&eacute;p ng&#432;&#7901;i nghe ti&#7871;p c&#7853;n th&ocirc;ng tin t&#7915; c&aacute;c ngu&#7891;n &#273;&aacute;ng tin c&#7853;y v&agrave; ngu&#7891;n tin t&#7913;c &#273;&#7897;c l&#7853;p. V&#7899;i s&#7921; ph&aacute;t tri&#7875;n c&#7911;a podcast, nhi&#7873;u nh&agrave; b&aacute;o v&agrave; chuy&ecirc;n gia c&#361;ng &#273;&atilde; t&#7841;o ra c&aacute;c ch&#432;&#417;ng tr&igrave;nh podcast &#273;&#7897;c l&#7853;p, mang l&#7841;i c&aacute;i nh&igrave;n s&acirc;u s&#7855;c v&agrave; ph&#7843;n &aacute;nh &#273;a chi&#7873;u v&#7873; c&aacute;c v&#7845;n &#273;&#7873; x&atilde; h&#7897;i, v&#259;n h&oacute;a v&agrave; ch&iacute;nh tr&#7883;. Gen Z c&oacute; th&#7875; thu &acirc;m, s&#7843;n xu&#7845;t v&agrave; chia s&#7867; podcast c&#7911;a ri&ecirc;ng m&igrave;nh, gi&uacute;p h&#7885; tr&#7903; th&agrave;nh nh&#7919;ng ng&#432;&#7901;i s&aacute;ng t&#7841;o n&#7897;i dung v&agrave; lan t&#7887;a &yacute; ki&#7871;n c&#7911;a m&igrave;nh. &#272;i&#7873;u n&agrave;y kh&#417;i d&#7853;y s&#7921; t&#432;&#417;ng t&aacute;c, kh&aacute;m ph&aacute; v&agrave; s&aacute;ng t&#7841;o, gi&uacute;p Gen Z ph&aacute;t tri&#7875;n k&#7929; n&#259;ng giao ti&#7871;p v&agrave; t&#7921; th&#7875; hi&#7879;n.</p><p>&nbsp;</p><h2>K&#7871;t lu&#7853;n</h2><p>Nghe podcast l&agrave; m&#7897;t ph&#432;&#417;ng ph&aacute;p ti&#7871;p c&#7853;n ki&#7871;n th&#7913;c v&ocirc; c&ugrave;ng hi&#7879;u qu&#7843; v&agrave; ti&#7871;t ki&#7879;m th&#7901;i gian, v&agrave; kh&ocirc;ng ch&#7881; v&#7853;y, Gen Z c&oacute; th&#7875; &#273;&#432;&#7907;c truy&#7873;n c&#7843;m h&#7913;ng th&ocirc;ng qua chia s&#7867; c&#7911;a nh&#7919;ng ng&#432;&#7901;i th&agrave;nh c&ocirc;ng n&#7919;a &#273;&oacute;. V&igrave; v&#7853;y, n&#7871;u b&#7841;n c&#7843;m th&#7845;y m&igrave;nh kh&ocirc;ng ph&ugrave; h&#7907;p v&#7899;i vi&#7879;c &#273;&#7885;c s&aacute;ch th&igrave; c&oacute; th&#7875; th&#7917; nghe podcast nh&eacute;!<br>&nbsp;</p><p style="text-align:right;">Ng&#432;&#7901;i vi&#7871;t v&agrave; thi&#7871;t k&#7871;: Nguy&#7877;n Th&#7883; Minh Thu</p><p>&nbsp;</p></p>


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