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<html><body>Ph&aacute;t tri&#7875;n m&#7897;t s&#7843;n ph&#7849;m m&#7899;i l&agrave; 1 vi&#7879;c th&uacute; v&#7883; v&agrave; h&#7845;p d&#7851;n. Nh&#432;ng n&oacute; kh&ocirc;ng ph&#7843;i l&agrave; m&#7897;t c&ocirc;ng vi&#7879;c ng&#7851;u h&#7913;ng, n&oacute; l&agrave; 1 qu&aacute; tr&igrave;nh &#273;&#7847;y r&#7851;y th&#7917; th&aacute;ch, kh&oacute; kh&#259;n v&agrave; nghi&ecirc;m t&uacute;c.&nbsp;Tr&#432;&#7899;c &#273;&acirc;y t&ocirc;i c&#7913; ngh&#297; ch&#7881; c&#7847;n m&igrave;nh li&#7873;u l&#297;nh, can &#273;&#7843;m, c&oacute; quy&#7871;t t&acirc;m v&agrave; &yacute; t&#432;&#7903;ng l&agrave; l&agrave;m &#273;c s&#7843;n ph&#7849;m. Nh&#432;ng th&#7921;c t&#7871; kh&ocirc;ng ph&#7843;i. Th&#7853;t s&#7921; kh&ocirc;ng c&oacute; m&#7897;t quy tr&igrave;nh hay ph&#432;&#417;ng ph&aacute;p ch&#7855;c ch&#7855;n t&#7841;o ra 1 s&#7843;n ph&#7849;m t&#7889;t v&agrave; th&agrave;nh c&ocirc;ng, nh&#432;ng qua m&#7897;t th&#7901;i gian nghi&ecirc;n c&#7913;u v&agrave; t&igrave;m hi&#7875;u, t&ocirc;i t&igrave;m &#273;c m&#7897;t v&agrave;i ngu&#7891;n &#273;&#432;a ra 1 s&#7889; b&#432;&#7899;c ph&aacute;t tri&#7875;n m&#7897;t s&#7843;n ph&#7849;m m&#7899;i m&agrave; t&ocirc;i th&#7845;y kh&aacute; h&#7907;p l&yacute;. &#272;&oacute; l&agrave;:&nbsp;1. Idea Generation (ph&aacute;t sinh &yacute; t&#432;&#7903;ng)B&#432;&#7899;c &#273;&#7847;u ti&ecirc;n trong vi&#7879;c ph&aacute;t tri&#7875;n m&#7897;t s&#7843;n ph&#7849;m m&#7899;i l&agrave; ph&aacute;t sinh/ra &#273;&#7901;i &yacute; t&#432;&#7903;ng. &Yacute; t&#432;&#7903;ng c&oacute; th&#7875; &#273;&#7871;n t&#7915; m&#7885;i n&#417;i, m&#7885;i l&uacute;c, nhi&#7873;u h&igrave;nh th&#7913;c. Giai &#273;o&#7841;n n&agrave;y bao g&#7891;m vi&#7879;c t&#7841;o ra m&#7897;t l&#432;&#7907;ng l&#7899;n c&aacute;c &yacute; t&#432;&#7903;ng &#273;&#7871;n t&#7915; nhi&#7873;u ngu&#7891;n bao g&#7891;m:- Ngu&#7891;n n&#7897;i b&#7897;: nhi&#7873;u c&ocirc;ng ty/t&#7853;p &#273;o&agrave;n khuy&#7871;n kh&iacute;ch nh&acirc;n vi&ecirc;n c&#7911;a h&#7885; &#273;&#432;a ra &yacute; t&#432;&#7903;ng- Ph&acirc;n t&iacute;ch SWOT (vi&#7871;t t&#7855;t c&#7911;a Strengths - &#273;i&#7875;m m&#7841;nh, Weaknesses - &#273;i&#7875;m y&#7871;u, Opportunities - c&#417; h&#7897;i v&agrave; Threats - Nguy c&#417;): c&ocirc;ng ty c&oacute; th&#7875; xem x&eacute;t &#273;i&#7875;m m&#7841;nh, &#273;i&#7875;m y&#7871;u, c&#417; h&#7897;i v&agrave; m&#7889;i &#273;e d&#7885;a c&#7911;a m&igrave;nh v&agrave; &#273;&#432;a ra &yacute; t&#432;&#7903;ng- Nghi&ecirc;n c&#7913;u th&#7883; tr&#432;&#7901;ng: c&ocirc;ng ty/c&aacute; nh&acirc;n li&ecirc;n t&#7909;c xem x&eacute;t nhu c&#7847;u, mong mu&#7889;n v&agrave; xu h&#432;&#7899;ng thay &#273;&#7893;i tr&ecirc;n th&#7883; tr&#432;&#7901;ng r&#7891;i &#273;&#432;a ra &yacute; t&#432;&#7903;ng- Kh&aacute;ch h&agrave;ng: &#273;&ocirc;i khi &#273;&aacute;nh gi&aacute; v&agrave; ph&#7843;n h&#7891;i t&#7915; kh&aacute;ch h&agrave;ng ho&#7863;c th&#7853;m ch&iacute; &yacute; t&#432;&#7903;ng c&#7911;a h&#7885; c&oacute; th&#7875; gi&uacute;p c&aacute;c c&ocirc;ng ty/c&aacute; nh&acirc;n t&#7841;o ra &yacute; t&#432;&#7903;ng s&#7843;n ph&#7849;m m&#7899;i.&nbsp;Li&ecirc;n h&#7879; v&#7899;i s&#7843;n ph&#7849;m CodeLearn, &yacute; t&#432;&#7903;ng &#273;&#432;&#7907;c n&#7843;y sinh khi c&aacute; nh&acirc;n t&ocirc;i ph&acirc;n t&iacute;ch SWOT c&#7911;a ch&iacute;nh c&ocirc;ng ty m&igrave;nh v&agrave; th&#7883; tr&#432;&#7901;ng li&ecirc;n quan t&#7899;i vi&#7879;c &#273;&agrave;o t&#7841;o k&#297; n&#259;ng l&#7853;p tr&igrave;nh cho nh&acirc;n vi&ecirc;n&nbsp;B&ecirc;n c&#7841;nh CodeLearn, t&ocirc;i c&#361;ng t&#7915;ng c&oacute; 1 s&#7889; &yacute; t&#432;&#7903;ng kh&aacute;c. C&aacute;c &yacute; t&#432;&#7903;ng &#273;&ocirc;i l&uacute;c ph&aacute;t sinh ng&#7851;u h&#7913;ng khi t&ocirc;i th&#7845;y 1 s&#7921; v&#7853;t/s&#7921; vi&#7879;c g&igrave; &#273;&oacute; b&#7845;t c&#7853;p, c&#7847;n thay &#273;&#7893;i, &#273;&ocirc;i l&uacute;c l&#7855;ng nghe t&#7915; &#273;&#7891;ng nghi&#7879;p hay b&#7841;n b&egrave;. T&ocirc;i th&#432;&#7901;ng ghi ch&eacute;p c&aacute;c &yacute; t&#432;&#7903;ng v&agrave;o ghi ch&uacute; tr&ecirc;n &#273;i&#7879;n tho&#7841;i, sau &#273;&oacute; c&oacute; th&#7901;i gian s&#7869; ph&acirc;n t&iacute;ch &yacute; t&#432;&#7903;ng v&agrave; s&#7843;n ph&#7849;m ph&ugrave; h&#7907;p&nbsp;2. Idea Screening (s&agrave;ng l&#7885;c &yacute; t&#432;&#7903;ng)&Yacute; t&#432;&#7903;ng c&oacute; th&#7875; nhi&#7873;u, nh&#432;ng &yacute; t&#432;&#7903;ng t&#7889;t th&igrave; &iacute;t. B&#432;&#7899;c th&#7913; hai c&#7911;a ph&aacute;t tri&#7875;n s&#7843;n ph&#7849;m m&#7899;i li&ecirc;n quan &#273;&#7871;n vi&#7879;c t&igrave;m ra nh&#7919;ng &yacute; t&#432;&#7903;ng hay v&agrave; kh&#7843; thi &#273;&oacute; v&agrave; lo&#7841;i b&#7887; nh&#7919;ng &yacute; t&#432;&#7903;ng kh&ocirc;ng kh&#7843; thi. &nbsp;C&aacute;c y&#7871;u t&#7889; &#273;&#7875; gi&uacute;p &#273;&aacute;nh gi&aacute; v&agrave; l&#7921;a ch&#7885;n 1 &yacute; t&#432;&#7903;ng t&#7889;t bao g&#7891;m - S&#7913;c m&#7841;nh c&#7911;a c&ocirc;ng ty/c&aacute; nh&acirc;n/nh&oacute;m- &#272;i&#7875;m y&#7871;u c&#7911;a c&ocirc;ng ty/c&aacute; nh&acirc;n/nh&oacute;m- Nhu c&#7847;u kh&aacute;ch h&agrave;ng (th&#7883; tr&#432;&#7901;ng)- Xu h&#432;&#7899;ng &#273;ang di&#7877;n ra- ROI (Return On Investment - t&#7881; su&#7845;t ho&agrave;n v&#7889;n)&nbsp;Nh&#432; &#273;&atilde; n&oacute;i ph&iacute;a tr&ecirc;n, t&ocirc;i c&oacute; nhi&#7873;u &yacute; t&#432;&#7903;ng. T&ocirc;i &#273;&atilde; t&#7915;ng tr&igrave;nh b&agrave;y 1 lo&#7841;t c&aacute;c &yacute; t&#432;&#7903;ng vs l&atilde;nh &#273;&#7841;o c&aacute;ch &#273;&acirc;y 3 n&#259;m, t&#7845;t c&#7843; &#273;&#7873;u b&#7883; g&#7841;t b&#7887; kh&ocirc;ng th&#432;&#417;ng ti&#7871;c. B&#7843;n th&acirc;n khi nh&igrave;n l&#7841;i c&#361;ng th&#7845;y nhi&#7873;u &yacute; t&#432;&#7903;ng l&agrave; ko ph&ugrave; h&#7907;p (c&aacute;i th&igrave; kh&oacute; qu&aacute; ko l&agrave;m n&#7893;i, c&aacute;i th&igrave; ko &ocirc;ng n&agrave;o d&ugrave;ng, c&aacute;i th&igrave; c&oacute; d&ugrave;ng nh&#432;ng c&oacute; l&#7907;i &iacute;ch ko cao), c&oacute; CodeLearn vs SKU th&igrave; &#273;c &#7911;ng h&#7897; nhi&#7879;t t&igrave;nh &#273;&#7845;y :D&nbsp;3. Concept Development &amp; Testing (ph&aacute;t tri&#7875;n v&agrave; th&#7917; nghi&#7879;m kh&aacute;i ni&#7879;m)Concept d&#7883;ch ra l&agrave; kh&aacute;i ni&#7879;m. C&oacute; nhi&#7873;u v&iacute; d&#7909; v&agrave; b&agrave;i vi&#7871;t n&ecirc;u r&otilde; s&#7921; kh&aacute;c nhau gi&#7919;a concept v&agrave; ideaTrong n&#7897;i dung b&agrave;i vi&#7871;t n&agrave;y, t&ocirc;i ngh&#297; r&#7857;ng concept l&agrave; m&#7897;t chi&#7871;n l&#432;&#7907;c ho&#7863;c m&#7897;t b&#7843;n ph&aacute;c th&#7843;o, b&#7843;n v&#7869; chi ti&#7871;t c&#7911;a &yacute; t&#432;&#7903;ng. B&#432;&#7899;c th&#7913; 3 trong vi&#7879;c ph&aacute;t tri&#7875;n s&#7843;n ph&#7849;m m&#7899;i, l&agrave; vi&#7879;c ph&aacute;t tri&#7875;n v&agrave; th&#7917; nghi&#7879;m c&aacute;c kh&aacute;i ni&#7879;m v&#7873; s&#7843;n ph&#7849;m m&#7899;i m&agrave; b&#7841;n &#273;&#7883;nh ph&aacute;t tri&#7875;n. B&#7841;n s&#7869; ko th&#7875; ch&#7855;c ch&#7855;n m&igrave;nh c&oacute; l&agrave;m &#273;c s&#7843;n ph&#7849;m &#273;&uacute;ng nh&#432; mong mu&#7889;n, ho&#7863;c s&#7843;n ph&#7849;m c&oacute; &#273;&#432;&#7907;c &#273;&oacute;n nh&#7853;n &#7903; th&#7883; tr&#432;&#7901;ng th&#7921;c t&#7871; hay kh&ocirc;ng, &#273;&oacute; l&agrave; l&iacute; do ra &#273;&#7901;i c&#7911;a b&#432;&#7899;c n&agrave;y.S&#7843;n ph&#7849;m th&#7917; nghi&#7879;m s&#7869; &#273;&#432;&#7907;c mang &#273;&#7871;n th&#7917; &#7903; th&#7883; tr&#432;&#7901;ng m&#7909;c ti&ecirc;u. Th&#7883; tr&#432;&#7901;ng m&#7909;c ti&ecirc;u t&#7913;c l&agrave; nh&#7919;ng c&aacute; nh&acirc;n, t&#7893; ch&#7913;c, nh&#7919;ng kh&aacute;ch h&agrave;ng hay ng&#432;&#7901;i d&ugrave;ng ti&ecirc;u bi&#7875;u, &#273;&#432;&#7907;c l&#7921;a ch&#7885;n &#273;&#7875; ki&#7875;m tra th&#7917; v&agrave; &#273;&#432;a ra ph&#7843;n h&#7891;i/&#273;&aacute;nh gi&aacute; v&#7873; s&#7843;n ph&#7849;m c&#7911;a b&#7841;n. Li&#7879;u s&#7843;n ph&#7849;m c&oacute; &#273;&aacute;p &#7913;ng nhu c&#7847;u hay mong mu&#7889;n c&#7911;a kh&aacute;ch h&agrave;ng kh&ocirc;ng v&agrave; kh&aacute;ch h&agrave;ng s&#7869; mua n&oacute; khi n&oacute; th&#7921;c s&#7921; ra m&#7855;t ch&#7913;?&nbsp;Ph&#7843;n h&#7891;i c&#7911;a th&#7883; tr&#432;&#7901;ng m&#7909;c ti&ecirc;u gi&uacute;p doanh nghi&#7879;p/c&aacute; nh&acirc;n ph&aacute;t tri&#7875;n v&agrave; ho&agrave;n thi&#7879;n h&#417;n &yacute; t&#432;&#7903;ng v&agrave; kh&aacute;i ni&#7879;m (concepts) c&#7911;a s&#7843;n ph&#7849;m&nbsp;Li&ecirc;n h&#7879; b&#7843;n th&acirc;n, th&#7901;i gian &#273;&#7847;u ti&ecirc;n CodeLearn &#273;c ch&#7841;y th&#7917; v&agrave; v&#7853;n h&agrave;nh n&#7897;i b&#7897; trong c&aacute;c &#273;&#417;n v&#7883; nh&#7887;. Qu&#7843; th&#7853;t khi &#273;c c&aacute;c &#273;&#417;n v&#7883; nh&#7887; &#7911;ng h&#7897;, khen ng&#7907;i, s&#7843;n ph&#7849;m m&#7899;i ti&#7871;p t&#7909;c &#273;c ph&aacute;t tri&#7875;n m&#7841;nh m&#7869; &#7903; giai &#273;o&#7841;n ph&iacute;a sau&nbsp;4. Business Strategy Analysis &amp; Development (Ph&acirc;n t&iacute;ch &amp; ph&aacute;t tri&#7875;n chi&#7871;n l&#432;&#7907;c kinh doanh)K&#7871;t qu&#7843; th&#7917; nghi&#7879;m &#7903; b&#432;&#7899;c ba gi&uacute;p doanh nghi&#7879;p/c&aacute; nh&acirc;n &#273;&#432;a ra kh&aacute;i ni&#7879;m cu&#7889;i c&ugrave;ng &#273;&#432;&#7907;c ph&aacute;t tri&#7875;n th&agrave;nh s&#7843;n ph&#7849;m.&nbsp;B&acirc;y gi&#7901; doanh nghi&#7879;p &#273;&atilde; c&oacute; m&#7897;t kh&aacute;i ni&#7879;m ho&agrave;n thi&#7879;n, &#273;&atilde; &#273;&#7871;n l&uacute;c ph&#7843;i ph&acirc;n t&iacute;ch v&agrave; quy&#7871;t &#273;&#7883;nh chi&#7871;n l&#432;&#7907;c ti&#7871;p th&#7883;, x&acirc;y d&#7921;ng th&#432;&#417;ng hi&#7879;u v&agrave; c&aacute;c chi&#7871;n l&#432;&#7907;c kinh doanh kh&aacute;c. L&#7907;i nhu&#7853;n s&#7843;n ph&#7849;m &#432;&#7899;c t&iacute;nh c&ugrave;ng c&aacute;c chi&#7871;n l&#432;&#7907;c kh&aacute;c &#273;&#432;&#7907;c quy&#7871;t &#273;&#7883;nh v&agrave; h&igrave;nh th&agrave;nh&nbsp;C&aacute;c y&#7871;u t&#7889; quan tr&#7885;ng kh&aacute;c &#273;&#432;&#7907;c ph&acirc;n t&iacute;ch bao g&#7891;m:- S&#7921; c&#7841;nh tranh c&#7911;a s&#7843;n ph&#7849;m- Chi ph&iacute; li&ecirc;n quan- Chi&#7871;n l&#432;&#7907;c &#273;&#7883;nh gi&aacute;- &#272;i&#7875;m h&ograve;a v&#7889;n&nbsp;C&oacute; 1 s&#7921; th&#7853;t th&igrave;, t&ocirc;i v&agrave; CodeLearn khi b&#7855;t &#273;&#7847;u l&agrave;m &#273;&atilde; b&#7887; qua b&#432;&#7899;c n&agrave;y. C&oacute; v&#7867; l&agrave;, ch&uacute;ng t&ocirc;i v&#7851;n ch&#432;a &#273;&uacute;ng vs ph&#432;&#417;ng ph&aacute;p v&agrave; quy tr&igrave;nh n&agrave;y l&#7855;m, c&#7913; m&aacute;u l&agrave; l&agrave;m th&ocirc;i :D&nbsp;5. Product Development (ph&aacute;t tri&#7875;n s&#7843;n ph&#7849;m)&#272;&#7871;n t&#7853;n b&#432;&#7899;c th&#7913; 5, sau khi c&aacute;c kh&aacute;i ni&#7879;m v&agrave; chi&#7871;n l&#432;&#7907;c &#273;&#432;&#7907;c &#273;&#7883;nh ngh&#297;a v&agrave; ho&agrave;n thi&#7879;n, b&#7841;n m&#7899;i &#273;&#7847;u b&#7855;t &#273;&#7847;u ph&aacute;t tri&#7875;n s&#7843;n ph&#7849;m&nbsp;&#7890;, t&ocirc;i nh&#7853;n ra l&agrave;, c&oacute; nh&#7919;ng th&#7901;i &#273;i&#7875;m v&agrave; giai &#273;o&#7841;n, t&ocirc;i c&#7913; ngh&#297; ph&aacute;t tri&#7875;n s&#7843;n ph&#7849;m l&agrave; b&#432;&#7899;c ti&#7871;p theo ngay sau &yacute; t&#432;&#7903;ng c&#417; &#273;&#7845;y&nbsp;6. Test Marketing (Ki&#7875;m tra ti&#7871;p th&#7883;)Kh&ocirc;ng gi&#7889;ng nh&#432; th&#7917; nghi&#7879;m kh&aacute;i ni&#7879;m (b&#432;&#7899;c 3), nguy&ecirc;n m&#7851;u/s&#7843;n ph&#7849;m &#273;&#432;&#7907;c gi&#7899;i thi&#7879;u v&#7899;i th&#7883; tr&#432;&#7901;ng th&#7853;t (thay v&igrave; th&#7883; tr&#432;&#7901;ng m&#7909;c ti&ecirc;u) &#273;&#7875; nghi&ecirc;n c&#7913;u v&agrave; thu th&#7853;p ph&#7843;n h&#7891;i. Vi&#7879;c thu th&#7853;p ph&#7843;n h&#7891;i gi&uacute;p hi&#7879;u ch&#7881;nh v&agrave; thay &#273;&#7893;i 1 ch&uacute;t v&#7873; kh&aacute;i ni&#7879;m v&agrave; s&#7843;n ph&#7849;m, &#273;&#7891;ng th&#7901;i ph&aacute;n &#273;o&aacute;n &#273;&#432;&#7907;c s&#7921; &#273;&oacute;n nh&#7853;n/b&igrave;nh lu&#7853;n c&#7911;a th&#7883; tr&#432;&#7901;ng. Qu&aacute; tr&igrave;nh n&agrave;y l&agrave; v&ocirc; c&ugrave;ng quan tr&#7885;ng v&igrave; n&oacute; x&aacute;c nh&#7853;n to&agrave;n b&#7897; kh&aacute;i ni&#7879;m v&agrave; l&agrave;m cho c&ocirc;ng ty s&#7861;n s&agrave;ng cho s&#7921; ra m&#7855;t.&nbsp;7. Commercialization (Th&#432;&#417;ng m&#7841;i h&oacute;a)S&#7843;n ph&#7849;m &#273;&atilde; s&#7861;n s&agrave;ng, b&#432;&#7899;c ti&#7871;p theo l&agrave; chi&#7871;n l&#432;&#7907;c ti&#7871;p th&#7883;. Ti&#7871;p th&#7883; h&#7895;n h&#7907;p (marketing mix) b&acirc;y gi&#7901; &#273;&#432;&#7907;c &#273;&#432;a v&agrave;o s&#7917; d&#7909;ng. Th&#7883; tr&#432;&#7901;ng &#273;&#432;&#7907;c quy&#7871;t &#273;&#7883;nh cho s&#7843;n ph&#7849;m ra m&#7855;t.&nbsp;Ti&#7871;p th&#7883; h&#7895;n h&#7907;p &#273;&#432;&#7907;c &#273;&#7883;nh ngh&#297;a l&agrave; ph&#432;&#417;ng th&#7913;c ti&#7871;p th&#7883; k&#7871;t h&#7907;p c&aacute;c y&#7871;u t&#7889; nh&#7845;t &#273;&#7883;nh m&#7897;t c&aacute;ch hi&#7879;u qu&#7843; &#273;&#7875; t&#7915; &#273;&oacute; doanh nghi&#7879;p &#273;&#7841;t &#273;&#432;&#7907;c m&#7909;c &#273;&iacute;ch c&#7911;a m&igrave;nh trong kinh doanh (thu v&#7873; l&#7907;i nhu&#7853;n, t&#7841;o uy t&iacute;n th&#432;&#417;ng hi&#7879;u&hellip;). C&aacute;c y&#7871;u t&#7889; &#273;&oacute; bao g&#7891;m 4P (Price &ndash; Product &ndash; Promotion &ndash; Place) ho&#7863;c 7P (4P + People + Process + Physical Evidence).&nbsp;8. Introduction (Gi&#7899;i thi&#7879;u)Giai &#273;o&#7841;n n&agrave;y li&ecirc;n quan &#273;&#7871;n vi&#7879;c gi&#7899;i thi&#7879;u cu&#7889;i c&ugrave;ng c&#7911;a s&#7843;n ph&#7849;m ra th&#7883; tr&#432;&#7901;ng. Giai &#273;o&#7841;n n&agrave;y l&agrave; giai &#273;o&#7841;n b&#7855;t &#273;&#7847;u c&#7911;a v&ograve;ng &#273;&#7901;i s&#7843;n ph&#7849;m th&#7921;c t&#7871;</body></html>

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