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X&Eacute;T V&#7872; BACKGROUND C&#7910;A M&#7864; T&Ocirc;I, TH&Igrave;:<ul><li style="text-align:justify;">M&#7865; t&ocirc;i c&oacute; 32 n&#259;m trong l&#297;nh v&#7921;c t&iacute;nh to&aacute;n thu chi, qu&#7843;n l&yacute; nguy&ecirc;n v&#7853;t li&#7879;u v&agrave; ch&#7871; bi&#7871;n th&#7921;c ph&#7849;m (n&#7845;u &#259;n)</li><li style="text-align:justify;">M&#7865; &#273;&atilde; c&oacute; 31 n&#259;m trong vi&#7879;c &#273;&#7883;nh h&#432;&#7899;ng, gi&aacute;o d&#7909;c, ph&aacute;t tri&#7875;n con ng&#432;&#7901;i b&#7873;n v&#7919;ng (d&#7841;y d&#7895; con c&aacute;i)</li><li style="text-align:justify;">B&agrave; c&ograve;n l&agrave; m&#7897;t b&#7853;c th&#7847;y v&#7873; k&#7929; thu&#7853;t Word Of Mouth, t&#7913;c Marketing truy&#7873;n mi&#7879;ng (c&#7843; khu v&#7921;c n&#417;i t&ocirc;i &#7903;, c&#7843; nh&#7919;ng ng&#432;&#7901;i b&#7841;n c&#7911;a t&ocirc;i, &#273;&#7873;u &#273;&#7897;t nhi&ecirc;n b&#7855;t &#273;&#7847;u mai m&#7889;i cho t&ocirc;i. T&ocirc;i ngh&#297; m&#7865; m&igrave;nh c&oacute; li&ecirc;n quan)</li><li style="text-align:justify;">M&#7865; th&#432;&#7901;ng kh&ocirc;ng t&#7893; ch&#7913;c qu&aacute; nhi&#7873;u s&#7921; ki&#7879;n, nh&#432;ng m&#7895;i l&#7847;n t&#7893; ch&#7913;c, m&#7865; lu&ocirc;n ph&acirc;n chia h&#7907;p l&yacute; nh&acirc;n s&#7921; cho t&#7915;ng c&ocirc;ng vi&#7879;c c&#7909; th&#7875;, &#273;&#7843;m b&#7843;o &#273;&#432;&#7907;c s&#7889; l&#432;&#7907;ng ng&#432;&#7901;i tham gia v&agrave; ch&#432;&#417;ng tr&igrave;nh di&#7877;n ra theo &#273;&uacute;ng k&#7871; ho&#7841;ch (sinh nh&#7853;t, &#273;&aacute;m c&#432;&#7899;i, &#273;&aacute;m gi&#7895;...)</li><li style="text-align:justify;">V&#7873; kinh nghi&#7879;m kinh doanh, m&#7865; t&ocirc;i t&#7915;ng c&oacute; l&#7847;n b&aacute;n t&#7841;p h&oacute;a, kh&ocirc;ng l&acirc;u.</li><li style="text-align:justify;">&hellip;&hellip;.</li></ul>V&acirc;ng! B&#7845;t c&#7913; b&agrave; m&#7865; n&agrave;o c&#361;ng c&oacute; nh&#7919;ng kinh nghi&#7879;m n&agrave;y. Nh&#7919;ng ng&#432;&#7901;i ph&#7909; n&#7919; tuy&#7879;t v&#7901;i!&#272;&#7863;c bi&#7879;t l&agrave; k&#7875; t&#7915; l&uacute;c gia &#273;&igrave;nh t&ocirc;i m&#7903; nh&agrave; tr&#7885;, t&ocirc;i l&#7841;i c&agrave;ng nh&#7853;n ra r&#7857;ng m&#7865; m&igrave;nh c&ograve;n c&oacute; t&agrave;i kinh doanh n&#7919;a. Kh&ocirc;ng ph&#7843;i t&ocirc;i t&acirc;ng b&#7889;c m&#7865;, b&#7903;i m&#7897;t ng&#432;&#7901;i b&#7841;n c&#7911;a t&ocirc;i - nhi&#7873;u kinh nghi&#7879;m kinh doanh &#7903; c&aacute;c l&#297;nh v&#7921;c kh&aacute;c nhau, c&#361;ng c&ocirc;ng nh&#7853;n v&#7873; &#273;&#7873;u &#273;&oacute;.Bi&#7871;t-Th&iacute;ch-Tin-Y&ecirc;u, m&#7865; ho&agrave;n to&agrave;n kh&ocirc;ng bi&#7871;t &#273;&#7871;n nh&#7919;ng kh&aacute;i ni&#7879;m n&agrave;y. Nh&#432;ng khi ng&#7891;i ph&acirc;n t&iacute;ch l&#7841;i, t&ocirc;i ch&#7907;t nh&#7853;n ra b&agrave; &#273;&atilde; &aacute;p d&#7909;ng ch&uacute;ng t&#7915; khi n&agrave;o.BI&#7870;T:M&#7865; t&ocirc;i lu&ocirc;n t&#7853;n d&#7909;ng tri&#7879;t &#273;&#7875; vi&#7879;c truy&#7873;n mi&#7879;ng, nh&#7845;t l&agrave; c&aacute;c &ldquo;h&#7879; th&#7889;ng camera ch&#7841;y b&#7857;ng c&#417;m&rdquo; (nh&#7919;ng b&agrave; h&agrave;ng x&oacute;m) hay nh&#7919;ng ng&#432;&#7901;i m&agrave; m&#7865; quen bi&#7871;t. B&agrave; r&#7845;t th&iacute;ch m&#7901;i h&#7885; t&#7899;i nh&agrave; ch&#417;i. V&agrave; nh&#432; m&#7897;t th&oacute;i quen, h&#7885; s&#7869; &#273;i tuy&ecirc;n truy&#7873;n, k&#7875; l&#7841;i nh&#7919;ng g&igrave; m&igrave;nh &#273;&#432;&#7907;c &ldquo;tai nghe &ndash; m&#7855;t th&#7845;y&rdquo;.G&#7847;n &#273;&acirc;y m&#7865; t&ocirc;i c&ograve;n quay clip th&#7857;ng ch&aacute;u t&ocirc;i &#273;&#7875; &#273;&#259;ng l&ecirc;n fb, youtube. B&agrave; b&#7843;o &#273;&#7875; cho vui, nh&#432;ng hi&#7879;u qu&#7843; l&#7841;i kh&ocirc;ng ng&#7901;.<blockquote>V&igrave; v&#7853;y m&#7865; d&#7841;y t&ocirc;i: &ldquo;H&atilde;y t&#7853;n d&#7909;ng qu&#7843;ng b&aacute; t&#7915; nh&#7919;ng ngu&#7891;n &#273;&atilde; c&oacute; s&#7861;n, thu&#7897;c v&agrave;o &#273;i&#7875;m m&#7841;nh c&#7911;a m&igrave;nh, &iacute;t t&#7889;n k&eacute;m, khai th&aacute;c tri&#7879;t &#273;&#7875; b&#7857;ng nhi&#7873;u c&aacute;ch kh&aacute;c nhau&rdquo;</blockquote>TH&Iacute;CH:M&#7865; t&ocirc;i lu&ocirc;n h&#7887;i th&#259;m, t&#432;&#417;ng t&aacute;c v&#7899;i nh&#7919;ng ng&#432;&#7901;i thu&ecirc; tr&#7885; b&#7845;t c&#7913; khi n&agrave;o c&oacute; th&#7875;, d&ugrave; g&#7863;p tr&#7921;c ti&#7871;p hay th&ocirc;ng qua m&#7841;ng x&atilde; h&#7897;i (K&ecirc;nh marketing duy nh&#7845;t c&#7911;a m&#7865; l&agrave; fb - m&#7865; &#273;&#7873;u k&#7871;t b&#7841;n v&#7899;i nh&#7919;ng ng&#432;&#7901;i &#273;&#7871;n thu&ecirc; v&agrave; th&#432;&#7901;ng xuy&ecirc;n t&#432;&#417;ng t&aacute;c v&#7899;i h&#7885;). Khi h&#7885; thi&#7871;u v&agrave;i nguy&ecirc;n li&#7879;u n&#7845;u &#259;n hay &#273;&#7891; d&ugrave;ng, m&#7865; t&ocirc;i cho lu&ocirc;n, kh&ocirc;ng l&#7845;y ti&#7873;n. Nhi&#7873;u l&#7847;n b&agrave; &#273;i ch&#417;i c&ugrave;ng h&#7885;, h&#7885; bao lu&ocirc;n, kh&ocirc;ng l&#7845;y ti&#7873;n.C&oacute; th&#7875; n&oacute;i, trong m&#7855;t t&ocirc;i: h&#7885; l&agrave; kh&aacute;ch h&agrave;ng &ndash; Nh&#432;ng trong m&#7855;t m&#7865; t&ocirc;i: h&#7885; l&agrave; b&#7841;n, l&agrave; con ch&aacute;u.<blockquote>V&igrave; v&#7853;y m&#7865; d&#7841;y t&ocirc;i: &ldquo;&#272;&#7915;ng xem kh&aacute;ch h&agrave;ng ch&#7881; l&agrave; kh&aacute;ch h&agrave;ng. V&agrave; h&atilde;y &ldquo;Keep in touch-point&rdquo; h&#7885; v&#7899;i m&#7897;t ni&#7873;m vui nh&#432; g&#7863;p ng&#432;&#7901;i th&acirc;n, b&#7841;n b&egrave;&rdquo;</blockquote>TIN:C&oacute; l&#7847;n, ph&ograve;ng ng&#432;&#7901;i ta c&oacute; r&#7855;n b&ograve; v&agrave;o, h&#7885; h&#7889;t ho&#7843;ng ph&#7843;i nh&#7901; m&#7865; t&ocirc;i ch&#7841;y qua &ldquo;x&#7917; l&yacute;&rdquo; h&#7897;. &#272;&#7871;n b&acirc;y gi&#7901;, m&#7865; v&#7851;n th&#7881;nh tho&#7843;ng tr&ecirc;u h&#7885; v&igrave; &#273;i&#7873;u &#273;&oacute;.Kh&aacute;ch thu&ecirc; &#7903; &#273;&acirc;y c&#361;ng ch&#432;a bao gi&#7901; m&#7845;t &#273;&#7891;, v&igrave; &ldquo;h&#7879; th&#7889;ng an ninh&rdquo; nhi&#7873;u l&#7899;p v&agrave; ch&#7863;t ch&#7869; (nh&agrave; t&ocirc;i nu&ocirc;i r&#7845;t nhi&#7873;u ch&oacute;, camera c&#361;ng c&oacute;, m&#7895;i l&#7847;n c&oacute; ng&#432;&#7901;i l&#7841; m&#7863;t v&agrave;o, m&#7865; li&#7873;n &ldquo;h&#7887;i th&#259;m&rdquo; ngay). N&#7871;u kh&oacute;a ph&ograve;ng h&#7885; h&#432;, khi ra ngo&agrave;i, h&#7885; g&#7917;i &#273;&#7891; cho nh&agrave; t&ocirc;i gi&#7919;. Khi &#273;i &#273;&acirc;u nhi&#7873;u ng&agrave;y, h&#7885; c&#361;ng g&#7917;i cho nh&agrave; t&ocirc;i gi&#7919; n&#7889;t.Ng&#432;&#7901;i &#7903; &#273;&acirc;y c&#361;ng &#273;o&agrave;n k&#7871;t l&#7855;m. C&oacute; l&#7847;n &#259;n tr&#7897;m tr&egrave;o v&agrave;o khu tr&#7885;, v&#7915;a leo qua h&agrave;ng r&agrave;o th&igrave; b&#7883; d&iacute; cho ch&#7841;y &#273;&#7871;n r&aacute;ch qu&#7847;n. Ngh&#297; c&#361;ng t&#7897;i, ch&#432;a ki&#7871;m &#273;&#432;&#7907;c g&igrave; th&igrave; &#273;&atilde; v&#7897;i m&#7845;t m&aacute;t.<blockquote>V&igrave; v&#7853;y m&#7865; d&#7841;y t&ocirc;i: &ldquo;mu&#7889;n ng&#432;&#7901;i ta tin t&#432;&#7903;ng, &#273;&#7847;u ti&ecirc;n ph&#7843;i gi&uacute;p h&#7885; an t&acirc;m&rdquo;</blockquote>Y&Ecirc;U:M&#7865; c&oacute; h&#7859;n m&#7897;t group ng&#432;&#7901;i h&acirc;m m&#7897; tr&ecirc;n fb, &#273;&uacute;ng v&#7853;y, kh&ocirc;ng &#273;&ugrave;a &#273;&acirc;u! T&ocirc;i ngh&#297; l&yacute; do m&#7897;t ph&#7847;n l&agrave; v&igrave; b&agrave; r&#7845;t m&aacute;t tay trong vi&#7879;c mai m&#7889;i cho nh&#7919;ng nam thanh - n&#7919; t&uacute; c&ograve;n &#273;&#7897;c th&acirc;n t&#7841;i nh&agrave; tr&#7885;, v&agrave; v&#7909; n&agrave;y c&#361;ng khi&#7871;n m&#7865; t&ocirc;i t&#7889;n kha kh&aacute; ti&#7873;n m&#7915;ng c&#432;&#7899;i. B&agrave; c&ograve;n th&#7847;u lu&ocirc;n vi&#7879;c t&#7893; ch&#7913;c sinh nh&#7853;t cho nh&#7919;ng kh&aacute;ch thu&ecirc; l&acirc;u n&#259;m, v&#7899;i vai tr&ograve; l&agrave; &ldquo;tr&#432;&#7903;ng ban t&#7893; ch&#7913;c &#259;n ch&#417;i&rdquo;.M&agrave; m&#7865; t&ocirc;i c&#361;ng ch&#7859;ng b&#7887; ti&#7873;n &#273;&#7875; qu&#7843;ng c&aacute;o hay l&agrave;m website, v&igrave; nh&#7919;ng ng&#432;&#7901;i &#7903; &#273;&oacute; &#273;&atilde; l&agrave; nh&#7919;ng nh&acirc;n vi&ecirc;n marketing gi&#7887;i nh&#7845;t r&#7891;i (kh&aacute;ch &#7903; &#273;&acirc;y h&#7847;u h&#7871;t do nh&#7919;ng ng&#432;&#7901;i thu&ecirc; c&#361; &ldquo;d&#7909; d&#7895;&rdquo;, &ldquo;ch&egrave;o k&eacute;o&rdquo; &#273;&#7871;n). Th&#7853;m ch&iacute; c&oacute; ng&#432;&#7901;i, d&ugrave; l&agrave;m &#7903; ch&#7895; c&aacute;ch nh&agrave; tr&#7885; t&ocirc;i 90 c&acirc;y s&#7889;, h&#7885; v&#7851;n kh&ocirc;ng tr&#7843; ph&ograve;ng d&ugrave; m&#7895;i tu&#7847;n h&#7885; ch&#7881; &#7903; c&oacute; 1 ng&agrave;y. M&#7865; t&ocirc;i th&#7845;y h&#7885; ph&iacute; ti&#7873;n, m&#7865; khuy&ecirc;n, h&#7885; v&#7851;n nh&#7845;t quy&#7871;t &#7903; l&#7841;i - m&#7865; &#273;&agrave;nh ch&#7883;u.<blockquote>V&igrave; v&#7853;y m&#7865; d&#7841;y t&ocirc;i: &ldquo;&#272;&aacute;p &#7913;ng &#273;&#432;&#7907;c nh&#7919;ng g&igrave; h&#7885; y&ecirc;u c&#7847;u, s&#7869; ch&#7881; chi&#7871;m &#273;&#432;&#7907;c t&uacute;i ti&#7873;n. Nh&#432;ng &#273;&aacute;p &#7913;ng &#273;&#432;&#7907;c nh&#7919;ng g&igrave; h&#7885; kh&ocirc;ng y&ecirc;u c&#7847;u, s&#7869; chi&#7871;m c&#7843; con tim&rdquo;.</blockquote>Trong m&#7889;i quan h&#7879; v&#7899;i kh&aacute;ch h&agrave;ng: m&#7865; t&ocirc;i xem d&atilde;y nh&agrave; tr&#7885; l&agrave; m&#7897;t khu d&acirc;n c&#432; thay v&igrave; l&agrave; m&#7897;t n&#417;i ch&#7881; c&oacute; ng&#432;&#7901;i thu&ecirc; - ng&#432;&#7901;i cho thu&ecirc;. V&agrave; n&oacute; &#273;&atilde; tr&#7903; v&#259;n h&oacute;a &#273;&#7863;c tr&#432;ng c&#7911;a n&#417;i n&agrave;y.Nh&#7919;ng &#273;i&#7873;u m&#7865; t&ocirc;i l&agrave;m, m&#7865; &#273;&#7873;u kh&ocirc;ng bi&#7871;t g&#7885;i t&ecirc;n hay quy tr&igrave;nh c&#7911;a n&oacute;. V&#7853;y m&agrave; t&aacute;c &#273;&#7897;ng th&#7853;t l&#7899;n lao - M&agrave; suy ngh&#297; l&#7841;i gi&#7843;n d&#7883;, m&#7865; ngh&#297;:<blockquote>&ldquo;V&igrave; &ldquo;m&#7845;y &#273;&#7913;a &#7903; &#273;&acirc;y&rdquo;, n&oacute; s&#7869; tho&#7843;i m&aacute;i h&#417;n-vui h&#417;n-y&ecirc;n t&acirc;m h&#417;n... n&ecirc;n m&#7865; l&agrave;m...</blockquote><blockquote>...v&#7853;y th&ocirc;i!&rdquo;</blockquote>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

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