Ý TƯỞNG CHO PLANNER CỦA BẠN

SÁCH TRONG THỜI ĐẠI 4.0 ĐƯỢC THỂ HIỆN NHƯ THẾ NÀO?

VĂN HÓA ĐỌC TẠI VIỆT NAM, CÒN HAY MẤT?

NHỮNG GIÁ TRỊ BỀN VỮNG CỦA SÁCH MÀ CHÚNG TA KHÔNG THỂ PHỦ NHẬN

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<html><body>Trong th&#7901;i &#273;&#7841;i 4.0, Kindle l&agrave; m&#7897;t ph&#432;&#417;ng ti&#7879;n &#273;&#7885;c s&aacute;ch m&#7899;i &#273;ang r&#7845;t &#273;&#432;&#7907;c &#432;a chu&#7897;ng. Trong &#273;&oacute;, Kindle Amazon l&agrave; e-reader &#273;&#432;&#7907;c s&#7917; d&#7909;ng r&#7897;ng r&atilde;i nh&#7845;t. Song, d&ugrave; c&ocirc;ng nh&#7853;n c&aacute;c thi&#7871;t b&#7883; &#273;i&#7879;n t&#7917; ng&agrave;y c&agrave;ng &ldquo;&#259;n s&acirc;u&rdquo; v&agrave;o cu&#7897;c s&#7889;ng ch&uacute;ng ta, &#273;i&#7873;u t&#432;&#417;ng t&#7921; ch&#432;a ch&#7855;c &#273;&atilde; x&#7843;y ra v&#7899;i Kindle b&#7903;i nhi&#7873;u y&#7871;u t&#7889; xung quanh ph&aacute;t minh n&agrave;y. M&aacute;y &#273;&#7885;c s&aacute;ch Kindle &#273;ang c&oacute; m&#7897;t &#273;&#7889;i th&#7911; "n&#7863;ng k&iacute;" ngay trong h&#7885; h&agrave;ng &ldquo;&#273;i&#7879;n t&#7917;&rdquo; c&#7911;a m&igrave;nh. &#272;&oacute; ch&iacute;nh l&agrave; Smartphone. &#272;&#7915;ng qu&ecirc;n Kindle l&agrave; m&#7897;t thi&#7871;t b&#7883; &#273;&#7885;c e-book v&agrave; smartphone c&#361;ng l&agrave;m &#273;&#432;&#7907;c &#273;i&#7873;u t&#432;&#417;ng t&#7921;. Ngo&agrave;i ra, n&oacute; c&ograve;n mang theo l&#7907;i th&#7871; v&#7889;n c&oacute; c&#7911;a m&#7897;t chi&#7871;c &#273;i&#7879;n tho&#7841;i. B&#7841;n c&oacute; th&#7875; v&#7915;a b&#7853;t nh&#7841;c, v&#7915;a &#273;&#7885;c s&aacute;ch c&ugrave;ng m&#7897;t l&uacute;c. M&#7897;t &#273;i&#7873;u ph&#7843;i th&#7915;a nh&#7853;n trong v&agrave;i n&#259;m tr&#7903; l&#7841;i &#273;&acirc;y: &ldquo;&#272;i&#7879;n tho&#7841;i m&#7899;i l&agrave; th&#7913; l&agrave;m t&#259;ng doanh s&#7889; b&aacute;n s&aacute;ch ch&#7913; kh&ocirc;ng ph&#7843;i nh&#7919;ng m&aacute;y e-reader&rdquo;.&nbsp; Th&#7913; nh&#7845;t, l&agrave; s&#7921; ti&#7879;n &iacute;ch. T&ocirc;i bi&#7871;t m&aacute;y &#273;&#7885;c s&aacute;ch &#273;&atilde; &#273;&#432;&#7907;c ca ng&#7907;i t&#432;&#417;ng t&#7921; v&igrave; ch&#7913;a h&agrave;ng tr&#259;m h&agrave;ng ng&agrave;n &#273;&#7847;u s&aacute;ch trong m&#7897;t c&aacute;i b&#7843;ng v&agrave; ta mang &#273;i kh&#7855;p n&#417;i. Nh&#432;ng &#273;&oacute; l&agrave; khi b&#7841;n so s&aacute;nh v&#7899;i s&aacute;ch gi&#7845;y. Nh&#432;ng khi &#273;em n&oacute; &#273;&#7863;t trong s&#7921; so s&aacute;nh v&#7899;i chi&#7871;c smartphone th&igrave; m&#7885;i chuy&#7879;n d&#432;&#7901;ng nh&#432; n&#7857;m &#7903; m&#7897;t th&#7871; tr&#7853;n kh&aacute;c h&#7859;n.&nbsp;Ng&agrave;y nay, smartphone &#273;&#432;&#7907;c coi l&agrave; v&#7853;t b&#7845;t ly th&acirc;n, th&#7853;m ch&iacute; c&ograve;n quan tr&#7885;ng h&#417;n ti&#7873;n m&#7863;t (ch&uacute;ng ta c&oacute; th&#7875; d&#7877; d&agrave;ng thanh to&aacute;n qua c&aacute;c &#7913;ng d&#7909;ng tr&ecirc;n &#273;i&#7879;n tho&#7841;i t&iacute;ch h&#7907;p th&#7867; ng&acirc;n h&agrave;ng). Ng&#432;&#7901;i ta c&oacute; th&#7875; kh&ocirc;ng mang theo m&#7897;t c&aacute;i m&aacute;y &#273;&#7885;c s&aacute;ch, m&#7897;t c&aacute;i laptop nh&#432;ng &#273;i&#7879;n tho&#7841;i th&igrave; lu&ocirc;n lu&ocirc;n c&oacute;. Ch&iacute;nh v&igrave; l&#7869; n&agrave;y, &#273;&#7885;c s&aacute;ch tr&ecirc;n &#273;i&#7879;n tho&#7841;i tr&#7903; n&ecirc;n ti&#7879;n l&#7907;i h&#417;n, gi&#7889;ng vi&#7879;c b&#7841;n &#273;&#7885;c tin t&#7913;c h&agrave;ng ng&agrave;y m&agrave; th&ocirc;i. Ch&uacute;ng ta th&#7915;a nh&#7853;n r&#7857;ng con ng&#432;&#7901;i c&oacute; xu h&#432;&#7899;ng h&agrave;nh &#273;&#7897;ng v&#7899;i t&#7847;n su&#7845;t cao h&#417;n n&#7871;u &#273;i&#7873;u ki&#7879;n th&#7921;c hi&#7879;n &#273;i&#7873;u &#273;&oacute; l&agrave; trong ph&#7841;m vi c&oacute; th&#7875; v&#7899;i t&#7899;i. Th&#7913; hai, k&iacute;ch th&#432;&#7899;c g&#7885;n nh&#7865; c&ugrave;ng &#273;&#7897; ph&acirc;n gi&#7843;i m&agrave;n h&igrave;nh &#273;i&#7879;n tho&#7841;i &#273;ang &#273;&#432;&#7907;c n&acirc;ng cao mang t&#7899;i tr&#7843;i nghi&#7879;m &#273;&#7885;c s&aacute;ch t&#7889;t h&#417;n. Nhi&#7873;u ph&#7847;n m&#7873;m &#273;&#7885;c &#273;ang &#273;&#432;&#7907;c c&#7843;i thi&#7879;n h&#7857;ng ng&agrave;y. T&ocirc;i c&oacute; m&#7897;t &#273;&#7913;a em g&aacute;i m&ecirc; truy&#7879;n Trung. Th&#7871; l&agrave; n&oacute; n&agrave;i n&#7881; t&ocirc;i c&agrave;i &#273;&#7863;t Watpad g&igrave; &#273;&#7845;y v&agrave;o &#273;i&#7879;n tho&#7841;i b&#7903;i s&#7889; l&#432;&#7907;ng truy&#7879;n &#273;a d&#7841;ng m&agrave; n&oacute; m&ecirc; m&#7849;n &#273;&#7885;c m&#7895;i l&#7847;n t&ocirc;i cho n&oacute; m&#432;&#7907;n &#273;i&#7879;n tho&#7841;i.&nbsp; Ch&uacute;ng ta c&oacute; th&#7875; c&#7843;i ti&#7871;n Kindle tr&#7903; n&ecirc;n c&#7841;nh tranh h&#417;n v&#7899;i &#273;i&#7879;n tho&#7841;i nh&#432;ng s&aacute;ch gi&#7845;y l&agrave; ph&#432;&#417;ng ti&#7879;n kh&ocirc;ng th&#7875; thay th&#7871;. V&igrave; sao? B&#7903;i s&aacute;ch gi&#7845;y mang nh&#7919;ng &yacute; ngh&#297;a m&agrave; m&#7897;t thi&#7871;t b&#7883; &#273;i&#7879;n t&#7917; kh&oacute; c&#7853;p nh&#7853;t &#273;&#432;&#7907;c. Ng&#432;&#7901;i ta y&ecirc;u th&iacute;ch s&aacute;ch gi&#7845;y b&#7903;i s&aacute;ch l&agrave; m&#7897;t d&#7845;u &#7845;n kh&oacute; phai trong v&#259;n h&oacute;a ph&aacute;t tri&#7875;n nh&acirc;n lo&#7841;i. N&oacute; mang v&#7867; &#273;&#7865;p c&#7911;a l&#7883;ch s&#7917;, s&#7921; ph&aacute;t tri&#7875;n c&#7911;a c&#7897;ng &#273;&#7891;ng ng&#432;&#7901;i. &#272;&#7915;ng qu&ecirc;n gi&#7845;y l&agrave; m&#7897;t trong nh&#7919;ng ph&aacute;t minh v&#297; &#273;&#7841;i nh&#7845;t l&#7883;ch s&#7917;. Ngay c&#7843; vi&#7879;c ph&aacute;t minh ra gi&#7845;y c&#361;ng &#273;&atilde; l&agrave; m&#7897;t th&agrave;nh t&#7921;u c&#7921;c k&igrave; to l&#7899;n.&nbsp; S&aacute;ch gi&#7845;y c&ograve;n mang t&#7899;i tr&#7843;i nghi&#7879;m gi&aacute;c quan ch&acirc;n th&#7921;c. M&#7855;t &#273;&#7885;c, tai nghe ti&#7871;ng s&#7897;t so&#7841;t, tay l&#7853;t gi&#7903; t&#7915;ng trang. C&aacute;c m&#7885;t th&igrave; th&#7853;m ch&iacute; y&ecirc;u m&ugrave;i gi&#7845;y v&agrave; &#273;&ocirc;i l&uacute;c c&oacute; th&#7875; t&ograve; m&ograve; th&#7917; ch&uacute;t h&#432;&#417;ng v&#7883;. M&igrave;nh c&#7921;c k&igrave; th&iacute;ch c&#7843;m gi&aacute;c &#273;i v&agrave;o nh&agrave; s&aacute;ch t&#7853;u m&#7897;t quy&#7875;n s&aacute;ch m&#7899;i r&#7891;i ng&#7917;i m&ugrave;i s&aacute;ch m&#7899;i, &#273;&#7885;c t&#7915;ng trang r&#7891;i c&#7843;m nh&#7853;n. C&#7843;m nh&#7853;n b&#7857;ng gi&aacute;c quan kh&ocirc;ng ch&#7881; mang &yacute; ngh&#297;a v&#7873; m&#7863;t tinh th&#7847;n, &#273;&oacute; c&ograve;n l&agrave; khoa h&#7885;c, gi&#7843;i th&iacute;ch v&igrave; sao m&#7897;t s&#7889; ng&#432;&#7901;i &ldquo;c&#7843;m gi&aacute;c tr&#7889;ng r&#7895;ng&rdquo; khi &#273;&#7885;c tr&ecirc;n thi&#7871;t b&#7883; &#273;i&#7879;n t&#7917;. B&#7903;i nh&#7919;ng g&igrave; b&#7841;n c&#7843;m nh&#7853;n s&#7869; &#273;&#432;&#7907;c truy&#7873;n t&#7899;i b&#7897; n&atilde;o, tr&#7843;i nghi&#7879;m b&#7857;ng nhi&#7873;u gi&aacute;c quan, &#7855;t ghi nh&#7899; l&acirc;u h&#417;n.&nbsp; Cu&#7889;i c&ugrave;ng, s&aacute;ch gi&#7845;y nhi&#7873;u khi l&agrave; m&oacute;n qu&agrave;, l&agrave; th&oacute;i quen ng&agrave;n &#273;&#7901;i kh&oacute; b&#7887;. M&#7915;ng sinh nh&#7853;t nh&#7919;ng ng&#432;&#7901;i l&#7899;n tu&#7893;i th&igrave; m&#7897;t quy&#7875;n s&aacute;ch l&#7841;i ch&#7913;a &#273;&#7921;ng &yacute; ngh&#297;a s&acirc;u xa, s&#7921; tinh t&#7871; c&#7911;a ng&#432;&#7901;i t&#7863;ng. V&agrave; &#273;a s&#7889; y&ecirc;u m&#7871;n ch&uacute;ng, n&ecirc;n ch&#7843; ai n&oacute;i s&#7869; ph&#7911; nh&#7853;n s&aacute;ch in v&agrave; s&#7869; kh&ocirc;ng bao gi&#7901; d&ugrave;ng s&aacute;ch in n&#7919;a. &#272;i&#7873;u ng&#432;&#7901;i ta b&agrave;n t&#7899;i ch&#7881; l&agrave; gi&#7919;a s&aacute;ch in v&agrave; s&aacute;ch &#273;i&#7879;n t&#7917; th&igrave; &#273;i&#7873;u g&igrave; s&#7869; chi&#7871;m &#432;u th&#7871; h&#417;n m&agrave; th&ocirc;i! C&ograve;n nhi&#7873;u &#273;i&#7873;u &#273;&#7875; k&#7923; v&#7885;ng v&agrave;o c&aacute;c thi&#7871;t b&#7883; &#273;&#7885;c s&aacute;ch n&oacute;i chung v&agrave; Kindle n&oacute;i ri&ecirc;ng. Tr&#432;&#7899;c ti&ecirc;n, Kindle l&agrave; thi&#7871;t b&#7883; &#273;i&#7879;n t&#7917;, do &#273;&oacute;, c&oacute; th&#7875; c&#7843;i ti&#7871;n &#273;&#7875; tr&#7903; n&ecirc;n ho&agrave;n thi&#7879;n. Elink l&agrave; m&#7897;t v&iacute; d&#7909;. N&#7871;u m&agrave;n h&igrave;nh &#273;i&#7879;n tho&#7841;i, laptop khi&#7871;n ng&#432;&#7901;i ta e ng&#7841;i t&#7899;i th&#7883; l&#7921;c th&igrave; Amazon &#273;&atilde; thi&#7871;t k&#7871; m&agrave;n h&igrave;nh elink cho tr&#7843;i nghi&#7879;m &#273;&#7885;c s&aacute;ch r&otilde; n&eacute;t nh&#432; s&aacute;ch gi&#7845;y m&agrave; kh&ocirc;ng qu&aacute; quan ng&#7841;i s&#7869; h&#7841;i m&#7855;t. Pin c&#7911;a Kindle &#273;&#7911; &#273;&#7875; b&#7841;n x&agrave;i tho&#7843;i m&aacute;i c&#7843; tu&#7847;n v&agrave; tr&#7885;ng l&#432;&#7907;ng nh&#7865; kho&#7843;ng t&#7847;m 300g nh&#432;ng ch&#7913;a h&agrave;ng ngh&igrave;n &#273;&#7847;u s&aacute;ch. Ch&uacute;ng ta t&#7841;m bi&#7879;t c&#7843;nh b&ecirc; l&#7881;nh k&#7881;nh c&#7843; ch&#7891;ng s&aacute;ch n&#7863;ng tr&#297;u v&agrave; t&#7889;n kh&ocirc;ng gian l&#432;u tr&#7919;. L&agrave; thi&#7871;t b&#7883; &#273;&#7885;c s&aacute;ch chuy&ecirc;n d&#7909;ng, Kindle c&#361;ng gi&#7843;i quy&#7871;t s&#7921; xao nh&atilde;ng so v&#7899;i smartphone nh&#432; th&ocirc;ng b&aacute;o, tin nh&#7855;n hay l&agrave; c&aacute;c y&#7871;u t&#7889; g&acirc;y ph&acirc;n t&acirc;m kh&aacute;c do qu&aacute; nhi&#7873;u ch&#7913;c n&#259;ng gi&#7843;i tr&iacute; tr&ecirc;n m&#7897;t chi&#7871;c &#273;i&#7879;n tho&#7841;i. Nh&agrave; s&#7843;n xu&#7845;t c&ograve;n t&iacute;ch h&#7907;p ch&#7913;c n&#259;ng ghi ch&uacute;, highlight, tra c&#7913;u b&#7857;ng v&agrave;i thao t&aacute;c &#273;&#417;n gi&#7843;n. &#272;i&#7873;u n&agrave;y gi&uacute;p ta d&#7877; d&agrave;ng note &yacute;, n&#7893;i b&#7853;t n&#7897;i dung... Th&#7913; hai, v&#7845;n &#273;&#7873; b&#7843;n quy&#7873;n &#273;&#432;&#7907;c &#273;&#7843;m b&#7843;o khi t&#7843;i s&aacute;ch m&#7897;t-c&aacute;ch-ch&iacute;nh-th&#7889;ng tr&ecirc;n Kindle. B&#7843;n quy&#7873;n l&agrave; th&aacute;ch th&#7913;c l&acirc;u &#273;&#7901;i c&#7911;a ng&agrave;nh xu&#7845;t b&#7843;n. Gi&#7843;i quy&#7871;t &#273;&#432;&#7907;c &#273;i&#7873;u n&agrave;y l&agrave; l&#7907;i th&#7871; l&#7899;n khi ph&aacute;t h&agrave;nh tr&ecirc;n m&aacute;y &#273;&#7885;c s&aacute;ch. Ch&#7859;ng c&#7847;n ph&#7843;i lo ng&#7841;i chuy&#7879;n s&aacute;ch l&#7853;u, s&aacute;ch d&#7903;m n&#7919;a.&nbsp; H&#417;n n&#7919;a, Kindle &#273;em l&#7841;i l&#7907;i &iacute;ch v&#7873; t&agrave;i ch&iacute;nh cho ng&#432;&#7901;i &#273;&#7885;c v&#7899;i gi&aacute; s&aacute;ch ch&#7881; b&#7857;ng m&#7897;t n&#7917;a do c&#7855;t gi&#7843;m h&agrave;ng lo&#7841;t chi ph&iacute; in &#7845;n, v&#7853;n chuy&#7875;n. Kh&#7855;p n&#417;i tr&ecirc;n th&#7871; gi&#7899;i &#273;&#7873;u c&oacute; th&#7875; s&#7903; h&#7919;u cu&#7889;n s&aacute;ch h&#7885; c&#7847;n m&agrave; kh&ocirc;ng c&#7847;n t&#7899;i hi&#7879;u s&aacute;ch ho&#7863;c &#273;&#7863;t t&#7915; n&#432;&#7899;c ngo&agrave;i, &#273;i&#7873;u tuy&#7879;t v&#7901;i l&agrave; vi&#7879;c t&#7843;i v&#7873; ch&#7881; m&#7845;t v&agrave;i ph&uacute;t. T&oacute;m l&#7841;i, ph&aacute;t tri&#7875;n Kindle &#273;ang ph&#7843;i &#273;&#7889;i m&#7863;t v&#7899;i nhi&#7873;u th&aacute;ch th&#7913;c. Song, Kindle v&#7851;n l&agrave; ph&aacute;t minh quan tr&#7885;ng c&#7911;a c&ocirc;ng ngh&#7879; 4.0 trong ng&agrave;nh xu&#7845;t b&#7843;n. Ch&uacute;ng ta c&oacute; quy&#7873;n &#273;&#432;&#7907;c k&#7923; v&#7885;ng v&agrave;o s&#7921; thay &#273;&#7893;i, ph&aacute;t tri&#7875;n v&agrave; ho&agrave;n thi&#7879;n c&#7911;a ph&#432;&#417;ng ti&#7879;n n&agrave;y trong t&#432;&#417;ng lai. L&agrave; nh&#7845;t th&#7901;i r&#7891;i l&#7909;i t&agrave;n hay s&#7869; v&#432;&#417;n l&ecirc;n tr&#7903; th&agrave;nh v&#259;n h&oacute;a &#273;&#7885;cm&#7899;i? D&ugrave; m&#7899;i ra m&#7855;t h&#417;n 10 n&#259;m, Kindle &#273;&atilde; khi&#7871;n ng&#432;&#7901;i ta ph&#7843;i d&#7921; &#273;o&aacute;n kh&ocirc;ng ng&#7915;ng v&#7873; t&aacute;c &#273;&#7897;ng c&#7911;a m&igrave;nh t&#7899;i n&#7873;n c&ocirc;ng nghi&#7879;p xu&#7845;t b&#7843;n v&#7889;n &#273;&atilde; &#273;&#7883;nh h&igrave;nh b&#7857;ng s&aacute;ch in su&#7889;t bao n&#259;m. 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Hoàng Vy

Trong thời đại 4.0, Kindle là một phương tiện đọc sách mới đang rất được ưa chuộng. Trong đó, Kindle Amazon là e-reader được sử dụng rộng rãi nhất. 

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