TẠI SAO LOCAL BRAND TRỞ THÀNH HOT TREND?

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<h2 style="text-align:center;">STREETWEAR V&Agrave; NH&#7918;NG XU H&#431;&#7898;NG HOT NH&#7844;T 2020<p style="text-align:center;">Nh&#7919;ng n&#259;m g&#7847;n &#273;&acirc;y, streetwear ng&agrave;y c&agrave;ng tr&#7903; n&ecirc;n ph&aacute;t tri&#7875;n m&#7841;nh m&#7869; nh&#432; m&#7897;t nh&aacute;nh c&#7911;a ng&agrave;nh c&ocirc;ng nghi&#7879;p th&#7901;i trang th&#7871; gi&#7899;i. B&#7857;ng m&#7897;t c&aacute;ch n&agrave;o &#273;&oacute;, n&oacute; &#273;&atilde; v&#432;&#7907;t m&#7863;t c&#7843; th&#7901;i trang truy&#7873;n th&#7889;ng sang tr&#7885;ng, &#273;&atilde; v&agrave; &#273;ang &#273;&#7841;i di&#7879;n cho s&#7921; &#273;&#7889;i l&#7853;p l&#7899;n nh&#7845;t v&#7873; th&#7901;i trang ng&agrave;y nay. V&#7899;i th&#7901;i k&igrave; ho&agrave;ng kim v&agrave;o n&#259;m 2018, phong c&aacute;ch th&#7901;i trang &#7845;n t&#432;&#7907;ng n&agrave;y &#273;&#432;&#7907;c d&#7921; &#273;o&aacute;n s&#7869; kh&ocirc;ng h&#7841; nhi&#7879;t m&agrave; c&ograve;n t&#259;ng nhanh h&#417;n tr&#432;&#7899;c g&#7845;p nhi&#7873;u l&#7847;n. V&#7853;y h&atilde;y c&ugrave;ng &#273;i t&igrave;m hi&#7875;u &#273;&ocirc;i n&eacute;t v&#7873; s&#7921; th&uacute; v&#7883; mang t&ecirc;n Streetwear nh&eacute;.</p><h3>Streetwear l&agrave; g&igrave;?</h3><p>D&#7883;ch &#273;&uacute;ng theo t&#7915; &#273;i&#7875;n ti&#7871;ng anh, ch&uacute;ng ta c&oacute; th&#7875; c&#7855;t ngh&#297;a c&#7909; th&#7875; nh&#432; sau: &ldquo;street&rdquo; l&agrave; &#273;&#432;&#7901;ng ph&#7889;&rdquo;, c&ograve;n &ldquo;wear&rdquo; l&agrave; m&#7863;c, v&#7853;y streetwear s&#7869; &#273;&#432;&#7907;c hi&#7875;u l&agrave; phong c&aacute;ch &#259;n m&#7863;c &#273;&#432;&#7901;ng ph&#7889;, b&#7909;i b&#7863;m, ch&#7845;t v&agrave; ng&#7847;u.</p><figure class="image"><img src="/upload/files/5d15ba9d0350dfbb681070047b1e2c12.jpg"></figure><p>Streetwear l&agrave; s&#7921; k&#7871;t h&#7907;p c&#7911;a nh&#7919;ng m&oacute;n &#273;&#7891; v&agrave; ph&#7909; ki&#7879;n t&#7841;o n&ecirc;n m&#7897;t outfit ch&#7845;t th&#7875; hi&#7879;n c&aacute; t&iacute;nh ri&ecirc;ng c&#7911;a ng&#432;&#7901;i m&#7863;c, nh&#432; n&oacute;n, &aacute;o hoodie, gi&acirc;y th&#7875; thao, kh&#259;n turban, &aacute;o swag.&nbsp;</p><h3>Ngu&#7891;n g&#7889;c c&#7911;a streetwear</h3><p>&#272;&#432;&#7907;c b&#7855;t ngu&#7891;n t&#7915; nh&oacute;m chuy&ecirc;n tr&#432;&#7907;t v&aacute;n tr&ecirc;n &#273;&#432;&#7901;ng ph&#7889; v&agrave;o nh&#7919;ng n&#259;m 1980s &ndash; skater, nh&#7919;ng ng&#432;&#7901;i mang tr&ecirc;n m&igrave;nh phong c&aacute;ch th&#7901;i tr&agrave;n &#273;&#432;&#7907;c coi l&agrave; th&#7901;i th&#432;&#7907;ng nh&#7845;t l&uacute;c b&#7845;y gi&#7901;, mang m&#7897;t m&agrave;u s&#7855;c ri&ecirc;ng bi&#7879;t kh&ocirc;ng th&#7875; b&#7883; h&ograve;a l&#7851;n. Ch&iacute;nh v&igrave; phong c&aacute;ch n&agrave;y &#273;&#432;&#7907;c sinh ra tr&ecirc;n &#273;&#432;&#7901;ng ph&#7889; n&ecirc;n &yacute; ngh&#297;a c&#7911;a t&#7915; street v&agrave; wear &#273;&#432;&#7907;c hi&#7875;u m&#7897;t c&aacute;ch &#273;&#417;n gi&#7843;n nh&#432; v&#7853;y. V&#7889;n d&#297;, kh&#7903;i ngu&#7891;n c&#7911;a t&#7915; streetwear l&agrave; t&#7915; c&#417;n s&#7889;t tr&#432;&#7907;t v&aacute;n skateboard, hay n&oacute;i c&aacute;ch kh&aacute;c, n&oacute; ch&iacute;nh l&agrave; phong c&aacute;ch th&#7901;i trang &#7845;n t&#432;&#7907;ng c&#7911;a c&aacute;c skater.&nbsp;</p><figure class="image"><img src="/upload/files/631ff3778ef20f3e17c955b4afc93e39.jpg"></figure><p>B&#7855;t &#273;&#7847;u t&#7915; nh&#7919;ng chi&#7871;c &aacute;o thun in h&igrave;nh v&aacute;n tr&#432;&#7907;t t&#7915; nh&#7919;ng h&atilde;ng skateboard th&igrave; hi&#7879;n nay, streetwear hi&#7879;n &#273;&#7841;i &#273;&#432;&#7907;c pha tr&#7897;n t&#7915; r&#7845;t nhi&#7873;u phong c&aacute;ch kh&aacute;c nhau. Tuy r&#7857;ng l&agrave; m&agrave;u s&#7855;c c&aacute; t&iacute;nh ri&ecirc;ng bi&#7879;t c&#7911;a t&#7915;ng ng&#432;&#7901;i, nh&#432;ng streetwear c&#361;ng c&oacute; nh&#7919;ng &#273;i&#7875;m chung: n&#7893;i lo&#7841;n, th&#7875; hi&#7879;n b&#7843;n th&acirc;n. Th&#7921;c hi&#7879;n nh&#7919;ng thi&#7871;t k&#7871; mang &#273;&#7853;m phong c&aacute;ch &#273;&oacute; l&agrave; nh&#7919;ng th&#432;&#417;ng hi&#7879;u ch&#7855;c h&#7859;n kh&ocirc;ng c&ograve;n xa l&#7841; v&#7899;i gi&#7899;i tr&#7867; nh&#432; OFFWHITE, Supreme, maharishi,... V&agrave; d&#7847;n d&#7847;n, n&oacute; kh&ocirc;ng ch&#7881; c&ograve;n l&agrave; phong c&aacute;ch th&#7901;i trang c&#7911;a d&acirc;n skater nh&#432; ng&agrave;y &#273;&#7847;u &#273;&#432;&#7907;c sinh ra n&#7919;a, n&oacute; c&ograve;n l&agrave; s&#7921; th&#7875; hi&#7879;n c&#7911;a nh&#7919;ng ng&#432;&#7901;i &#273;am m&ecirc; hiphop, &acirc;m nh&#7841;c ho&#7863;c ngh&#7879; thu&#7853;t kh&aacute;c m&#7897;t c&aacute;ch &#273;a dang, phong ph&uacute; v&agrave; &#273;&#7847;y m&agrave;u s&#7855;c b&#7903;i m&#7897;t l&#7869; gi&#7899;i tr&#7867; c&agrave;ng ng&agrave;y c&agrave;ng khao kh&aacute;t &#273;&#432;&#7907;c th&#7875; hi&#7879;n c&aacute;i t&ocirc;i c&#7911;a m&igrave;nh ng&agrave;y m&#7897;t m&atilde;nh li&#7879;t.</p><h3>Nh&#7919;ng xu h&#432;&#7899;ng n&#7893;i b&#7853;t c&#7911;a streetwear trong n&#259;m 2020</h3><h4>Local Brand &ndash; hot trending v&agrave; s&#7921; l&ecirc;n ng&ocirc;i c&#7911;a nh&#7919;ng th&#432;&#417;ng hi&#7879;u n&#432;&#7899;c nh&agrave;</h4><p>Phong c&aacute;ch th&#7901;i trang c&#7911;a gi&#7899;i tr&#7867; Vi&#7879;t Nam ng&agrave;y c&agrave;ng kh&ocirc;ng th&#7875; thi&#7871;u s&#7921; g&oacute;p m&#7863;t c&#7911;a nh&#7919;ng th&#432;&#417;ng hi&#7879;u Local Brand &#273;&igrave;nh &#273;&aacute;m trong n&#432;&#7899;c. S&#7921; thay &#273;&#7893;i v&agrave; kh&#7859;ng &#273;&#7883;nh ch&#7845;t l&#432;&#7907;ng &#273;&atilde; khi&#7871;n Local Brand Vi&#7879;t chi&#7871;m &#273;&#432;&#7907;c s&#7921; ch&uacute; &yacute; c&#7911;a nh&#7919;ng b&#7841;n tr&#7867; v&agrave; h&#7913;a h&#7865;n s&#7869; &#273;&#432;&#7907;c l&ograve;ng c&#7911;a c&aacute;c t&iacute;n &#273;&#7891; streetwear</p><h4>Oversize Blazer &ndash; tr&agrave;o l&#432;u 2020 l&#7845;y c&#7843;m h&#7913;ng t&#7917; qu&aacute; kh&#7913;</h4><p>&#272;&#432;&#7907;c &#432;a chu&#7897;ng v&agrave;o nh&#7919;ng n&#259;m 80s c&#7911;a th&#7853;p ni&ecirc;n tr&#432;&#7899;c, m&#7897;t l&#7847;n n&#7919;a oversize blazer quay tr&#7903; l&#7841;i phong c&aacute;ch &#273;&#432;&#7901;ng ph&#7889; v&#7899;i nh&#7919;ng h&igrave;nh &#7843;nh kh&ocirc;ng th&#7875; ng&#7847;u h&#417;n. D&ugrave; ch&#7881; l&agrave; chi&#7871;c blazer oversize l&agrave;m t&#7915; v&#7843;i n&#7881; beige hay s&#7885;c, tr&#417;n c&#361;ng c&oacute; th&#7875; khu&#7845;y &#273;&#7897;ng phong c&aacute;ch th&#7901;i tr&agrave;n retro, v&#7915;a mang h&#417;i h&#432;&#7899;ng hi&#7879;n &#273;&#7841;i, v&#7915;a mang s&#7855;c m&agrave;u c&#7893; &#273;i&#7875;n, v&#7915;a tho&#7843;i m&aacute;i nh&#432;ng c&#361;ng kh&ocirc;ng qu&aacute; c&#7913;ng nh&#7855;c. M&#7897;t chi&#7871;c oversize blazer c&oacute; th&#7875; &#273;&#432;&#7907;c mix k&egrave;m v&#7899;i chi&#7871;c &aacute;o ph&ocirc;ng b&ecirc;n tr&#7885;ng, hay m&#7897;t chi&#7871;c track pant, k&egrave;m m&#361; hay k&iacute;nh d&acirc;m l&agrave; c&oacute; th&#7875; t&#7841;o cho m&igrave;nh m&#7897;t outfit ch&#7845;t.</p><figure class="image"><img src="/upload/files/oversize%20blazer.jpg"></figure><h4>S&#7921; ho&agrave;i c&#7893; v&#7899;i style &ldquo;Comeback 70s&rdquo;</h4><p>Nh&#7919;ng n&#259;m g&#7847;n &#273;&acirc;y, xu h&#432;&#7899;ng quay v&#7873; nh&#7919;ng th&#7853;p ni&ecirc;n tr&#432;&#7899;c v&#7899;i th&#7901;i trang c&#7911;a c&aacute;c th&#7871; h&#7879; cha &ocirc;ng tr&#7903; n&ecirc;n th&#7883;nh h&agrave;nh trong gi&#7899;i tr&#7867;. Xu h&#432;&#7899;ng n&agrave;y c&#361;ng c&oacute; quy t&#7855;c c&#7911;a ri&ecirc;ng n&oacute;, &#273;&oacute; l&agrave; &ldquo;m&#7897;t kh&#7889;i duy nh&#7845;t&rdquo;. Nh&#7919;ng item mang xu h&#432;&#7899;ng c&#7893; &#273;i&#7875;n nh&#432; gi&acirc;y da l&#7897;n, jeans b&#7841;c m&agrave;u, &aacute;o kho&aacute;c &#273;&atilde; quay tr&#7903; l&#7841;i v&#7899;i &#273;&#432;&#7901;ng &#273;ua th&#7901;i trang.&nbsp;</p><figure class="image"><img src="/upload/files/70s.jpg"></figure><h4>&ldquo;Essential&rdquo; trend</h4><p>Xu h&#432;&#7899;ng n&agrave;y &#273;&#432;&#7907;c ph&aacute;t tri&#7875;n d&#7921;a tr&ecirc;n t&iacute;nh t&#7889;i gi&#7843;n c&#7911;a b&#7897; trang ph&#7909;c nh&#432;ng kh&ocirc;ng h&#7873; k&eacute;m ph&#7847;n n&#7893;i b&#7853;t. Outfit l&agrave; s&#7921; k&#7871;t h&#7907;p kh&eacute;o l&eacute;o c&#7911;a c&aacute;c tone m&agrave;u mang &#273;&#7871;n s&#7921; c&aacute; t&iacute;nh, ch&#7859;ng h&#7841;n trong m&#7897;t t&#7893;ng th&#7875; m&agrave;u l&#7841;nh, c&oacute; m&#7897;t ph&#7909; ki&#7879;n mang gam m&agrave;u n&oacute;ng.</p><figure class="image"><img src="/upload/files/essential.jpg"></figure><h4>Chic Streetwear&nbsp;</h4><p>Phong c&aacute;ch n&agrave;y v&#7851;n c&ograve;n kh&aacute; xa l&#7841; v&#7899;i Vi&#7879;t Nam. &#272;&acirc;y l&agrave; style gi&agrave;nh cho nh&#7919;ng k&#7867; phong tr&#7847;n nh&#432; c&aacute;c qu&yacute; &ocirc;ng, qu&yacute; b&agrave;. Nh&#7919;ng &#273;&ocirc;i boots, nh&#7919;ng chi&#7871;c &aacute;o m&#259;ng t&ocirc;,... &#273;&atilde; t&#7841;o n&ecirc;n &#273;i&#7875;m nh&#7845;n cho phong c&aacute;ch n&agrave;y.&nbsp;</p><figure class="image"><img src="/upload/files/chic.jpg"></figure><p>Streetwear hi&#7879;n kh&ocirc;ng ch&#7881; l&agrave; y&ecirc;u th&iacute;ch c&#7911;a c&aacute;c b&#7841;n tr&#7867; Vi&#7879;t Nam m&agrave; tr&ecirc;n kh&#7855;p th&#7871; gi&#7899;i. N&#7871;u b&#7843;n th&acirc;n th&#7845;y h&#7913;ng th&uacute; v&#7899;i phong c&aacute;ch n&agrave;y, ch&#7847;n ch&#7915; g&igrave; m&agrave; ch&#432;a s&#7855;m ngay nh&#7919;ng item ph&ugrave; h&#7907;p nh&#7845;t th&ocirc;i n&agrave;o.</p><p>&#7842;nh: s&#432;u t&#7847;m&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p></h2>


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STREETWEAR VÀ NHỮNG XU HƯỚNG HOT NHẤT 2020

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