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TẠI SAO LOCAL BRAND TRỞ THÀNH HOT TREND?

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<h2 style="text-align:center;">LI&#7878;U B&#7840;N &#272;&Atilde; BI&#7870;T THI&Ecirc;N H&#431;&#7898;NG TRONG T&Iacute;NH C&Aacute;CH C&#7910;A M&Igrave;NH?<p>Vi&#7879;c th&#7845;u hi&#7875;u t&iacute;nh c&aacute;ch c&#7911;a b&#7843;n th&acirc;n m&igrave;nh t&#432;&#7903;ng &#273;&#417;n gi&#7843;n nh&#432;ng kh&ocirc;ng ph&#7843;i ai c&#361;ng &#273;&#7873;u l&agrave;m t&#7889;t. Trong vi&#7879;c ch&#7885;n l&#297;nh v&#7921;c m&agrave; m&igrave;nh theo h&#7885;c, hay ch&#7885;n ngh&#7873; nghi&#7879;p, ch&uacute;ng ta kh&ocirc;ng n&ecirc;n ch&#7881; ch&#7885;n theo s&#7903; th&iacute;ch, theo &#273;&#7897; &ldquo;hot&rdquo; hi&#7879;n t&#7841;i hay qua mong mu&#7889;n c&#7911;a ng&#432;&#7901;i kh&aacute;c, vi&#7879;c d&#7921;a v&agrave;o k&#7871;t qu&#7843; c&#7911;a b&agrave;i tr&#7855;c nghi&#7879;m t&iacute;nh c&aacute;ch DISC s&#7869; gi&uacute;p ch&uacute;ng ta ch&#7885;n &#273;&#432;&#7907;c linh v&#7921;c th&#7921;c s&#7921; ph&ugrave; h&#7907;p v&#7899;i b&#7843;n th&acirc;n nh&#7845;t.</p><p>DISC l&agrave; b&agrave;i test t&iacute;nh c&aacute;ch &#273;&#432;&#7907;c &aacute;p d&#7909;ng r&#7897;ng r&atilde;i trong qu&#7843;n tr&#7883; nh&acirc;n s&#7921;, tuy&#7875;n d&#7909;ng, m&ocirc;i tr&#432;&#7901;ng l&agrave;m vi&#7879;c hay th&#7853;m ch&iacute; l&agrave; &#273;&#7901;i s&#7889;ng c&aacute; nh&acirc;n, t&#7915; &#273;&oacute; gi&uacute;p cho c&aacute;c nh&agrave; tuy&#7875;n d&#7909;ng x&aacute;c &#273;&#7883;nh &#273;&#432;&#7907;c t&iacute;nh c&aacute;ch v&agrave; ti&#7873;m n&#259;ng c&#7911;a &#7913;ng vi&ecirc;n cho c&ocirc;ng vi&#7879;c, gi&uacute;p cho nh&acirc;n vi&ecirc;n c&oacute; th&#7875; ph&aacute;t huy &#273;&#432;&#7907;c th&#7871; m&#7841;nh c&#7911;a m&igrave;nh.</p><h2>V&#7853;y DISC l&agrave; g&igrave;?</h2><p>DISC l&agrave; vi&#7871;t t&#7855;t c&#7911;a 4 nh&oacute;m t&iacute;nh c&aacute;ch: Dominance &ndash; Influence &ndash; Steadiness &ndash; Compliance (l&#7847;n l&#432;&#7907;t l&agrave; S&#7921; th&#7889;ng tr&#7883; - &#7842;nh h&#432;&#7903;ng &ndash; Ki&ecirc;n &#273;&#7883;nh &ndash; Tu&acirc;n th&#7911;)</p><p>DISC test l&agrave; m&#7897;t lo&#7841;i tr&#7855;c nghi&#7879;m d&ugrave;ng &#273;&#7875; &#273;&aacute;nh gi&aacute; h&agrave;nh vi c&aacute; nh&acirc;n t&#7853;p trung v&agrave;o b&#7889;n &#273;&#7863;c &#273;i&#7875;m t&iacute;nh c&aacute;ch n&#7893;i b&#7853;t c&#7911;a con ng&#432;&#7901;i trong m&#7897;t kho&#7843;ng th&#7901;i gian nh&#7845;t &#273;&#7883;nh. S&#7921; th&#7889;ng tr&#7883; (vi&#7871;t t&#7855;t l&agrave; D), &#7842;nh h&#432;&#7903;ng (I), S&#7921; ki&ecirc;n &#273;&#7883;nh (S), v&agrave; S&#7921; tu&acirc;n th&#7911; (C) .</p><p>Tr&#7855;c nghi&#7879;m DISC l&agrave; m&#7897;t trong nh&#7919;ng c&ocirc;ng c&#7909; h&#7919;u &iacute;ch nh&#7845;t &#273;&#432;&#7907;c c&aacute;c c&ocirc;ng ty v&agrave; c&aacute;c t&#7893; ch&#7913;c s&#7917; d&#7909;ng hi&#7879;n nay. Ng&#432;&#7901;i l&agrave;m b&agrave;i s&#7869; ho&agrave;n th&agrave;nh m&#7897;t b&#7843;ng c&acirc;u h&#7887;i t&#7915; 24 &#273;&#7871;n 28 c&acirc;u. M&#7895;i c&acirc;u h&#7887;i bao g&#7891;m 4 t&iacute;nh t&#7915; &#273;&#432;&#7907;c tr&iacute;ch ra t&#7915; nghi&ecirc;n c&#7913;u ban &#273;&#7847;u c&#7911;a Marston.</p><h2>T&#7847;m quan tr&#7885;ng c&#7911;a DISC</h2><h3>&#7912;ng d&#7909;ng trong c&ocirc;ng vi&#7879;c</h3><p>Trong c&#7841;nh tranh tuy&#7875;n d&#7909;ng, DISC &#273;&#432;&#7907;c coi nh&#432; m&#7897;t c&ocirc;ng c&#7909; &#273;&#7855;c l&#7921;c gi&uacute;p nh&agrave; qu&#7843;n l&yacute; hi&#7875;u r&otilde; h&#417;n v&#7873; t&iacute;nh c&aacute;ch c&#361;ng nh&#432; &#273;i&#7875;m m&#7841;nh, &#273;i&#7875;m y&#7871;u c&#7911;a m&#7897;t c&aacute; nh&acirc;n. Nh&#7919;ng th&ocirc;ng tin &#273;&oacute; c&oacute; th&#7875; cho nh&agrave; tuy&#7875;n d&#7909;ng bi&#7871;t ph&#7843;n &#7913;ng c&#7911;a c&aacute; nh&acirc;n khi g&#7863;p th&#7917; th&aacute;ch, l&agrave;m vi&#7879;c nh&oacute;m hay t&#432; duy gi&#7843;i quy&#7871;t v&#7845;n &#273;&#7873;, t&#7915; &#273;&oacute; s&#7855;p x&#7871;p v&#7883; tr&iacute; ph&ugrave; h&#7907;p cho nh&acirc;n vi&ecirc;n.</p><p>K&#7871;t qu&#7843; c&#7911;a DISC gi&uacute;p ng&#432;&#7901;i qu&#7843;n l&yacute; c&oacute; c&aacute;i nh&igrave;n kh&aacute;ch quan v&#7873; nh&acirc;n vi&ecirc;n c&#7911;a m&igrave;nh, t&#7915; &#273;&oacute; x&acirc;y d&#7921;ng chi&#7871;n l&#432;&#7907;c l&agrave;m vi&#7879;c &#273;&#7875; &#273;em l&#7841;i hi&#7879;u qu&#7843; cao nh&#7845;t.</p><p>DISC c&#361;ng &#273;&#432;&#7907;c &aacute;p d&#7909;ng trong qu&#7843;n tr&#7883; nh&acirc;n s&#7921; v&agrave; th&uacute;c &#273;&#7849;y n&#259;ng l&#7921;c c&aacute; nh&acirc;n. Nhi&#7873;u doanh nghi&#7879;p v&agrave; t&#7893; ch&#7913;c c&#7847;m DISC &#273;&#7875; x&acirc;y d&#7921;ng m&#7897;t m&ocirc;i tr&#432;&#7901;ng l&agrave;m vi&#7879;c t&iacute;ch c&#7921;c.Trong th&uacute;c &#273;&#7849;y n&#259;ng l&#7921;c c&aacute; nh&acirc;n, khi n&#7855;m r&otilde; &#273;&#432;&#7907;c &#273;i&#7875;m m&#7841;nh, &#273;i&#7875;m y&#7871;u c&#7911;a b&#7843;n th&acirc;n, b&#7841;n s&#7869; d&#7877; d&agrave;ng x&aacute;c &#273;&#7883;nh m&igrave;nh c&#7847;n &#273;&#7847;u t&#432; ph&aacute;t tri&#7875;n cho c&aacute;i g&igrave;, bi&#7871;n ch&uacute;ng th&agrave;nh l&#7907;i th&#7871; c&#7911;a m&igrave;nh v&agrave; gi&uacute;p b&#7841;n ph&aacute;t huy t&#7889;i &#273;a l&#7907;i th&#7871; c&#7911;a b&#7843;n th&acirc;n.</p><h3>&#7912;ng d&#7909;ng trong cu&#7897;c s&#7889;ng</h3><p>D&#7921;a v&agrave;o k&#7871;t qu&#7843; c&#7911;a tr&#7855;c nghi&#7879;m t&iacute;nh c&aacute;ch DISC, ch&uacute;ng ta c&oacute; th&#7875; &aacute;p d&#7909;ng cho giao ti&#7871;p v&#7899;i nh&#7919;ng ng&#432;&#7901;i thu&#7897;c t&#7915;ng nh&oacute;m t&iacute;nh c&aacute;ch. M&#7895;i ng&#432;&#7901;i c&oacute; m&#7897;t t&iacute;nh c&aacute;ch, &#273;&#7863;c &#273;i&#7875;m ri&ecirc;ng, vi&#7879;c &aacute;p d&#7909;ng m&#7897;t m&#7865;o khi giao ti&#7871;p v&#7899;i nhi&#7873;u ng&#432;&#7901;i kh&ocirc;ng &#273;em &#273;&#7871;n hi&#7879;u qu&#7843; nh&#432; ch&uacute;ng ta mong &#273;&#7907;i, v&#7853;y n&ecirc;n d&#7921;a theo t&iacute;nh c&aacute;ch m&#7895;i ng&#432;&#7901;i m&agrave; &#273;&#7889;i x&#7917; s&#7869; mang &#273;&#7871;n nh&#7919;ng th&agrave;nh c&ocirc;ng nh&#7845;t &#273;&#7883;nh.<br>Tr&#432;&#7899;c khi &#273;&#7885;c ti&#7871;p ph&#7847;n b&ecirc;n d&#432;&#7899;i, h&atilde;y th&#7917; gh&eacute; qua m&#7897;t v&agrave;i trang web &#273;&#7875; test th&#7917;. Vi&#7879;c test tr&#432;&#7899;c r&#7891;i m&#7899;i &#273;&#7885;c ph&acirc;n t&iacute;ch v&#7873; c&aacute;c nh&oacute;m t&iacute;nh c&aacute;ch gi&uacute;p c&oacute; k&#7871;t qu&#7843; kh&aacute;ch quan h&#417;n.</p><p><a href="https://congcu.vita-share.com/disc">https://congcu.vita-share.com/disc</a></p><p>&nbsp;</p><h2>4 nh&oacute;m t&iacute;nh c&aacute;ch DISC ch&iacute;nh</h2><h3>Nh&oacute;m ng&#432;&#7901;i th&#7911; l&#297;nh (Dominance)</h3><p>Nh&#7919;ng ng&#432;&#7901;i thu&#7897;c nh&oacute;m t&iacute;nh c&aacute;ch n&agrave;y &#273;&#7873; cao k&#7871;t qu&#7843; c&ocirc;ng vi&#7879;c. H&#7885; l&agrave; nh&#7919;ng ng&#432;&#7901;i t&#7921; tin v&agrave; tr&agrave;n &#273;&#7847;y &#273;&#7897;ng l&#7921;c &#273;&#7875; c&#7841;nh tranh, chi&#7871;n th&#7855;ng. H&#7885; kh&ocirc;ng t&#7915; ch&#7889;i th&#7917; th&aacute;ch v&agrave; kh&ocirc;ng tr&igrave; ho&atilde;n nh&#7919;ng vi&#7879;c c&#7847;n l&agrave;m. Nh&#7919;ng &ldquo;th&#7911; l&#297;nh&rdquo; th&#432;&#7901;ng &#273;&#432;&#7907;c m&ocirc; t&#7843; l&agrave; m&#7841;nh m&#7869;, t&#7921; tin, nhanh nh&#7865;n, ti&#7871;p c&#7853;n v&#7845;n &#273;&#7873; m&#7897;t c&aacute;ch th&ocirc;ng minh, tr&#7921;c ti&#7871;p. Tuy nhi&ecirc;n, kh&ocirc;ng ph&#7843;i h&#7885; kh&ocirc;ng c&oacute; &#273;i&#7875;m y&#7871;u, d&#7877; b&#7883; t&#7893;n th&#432;&#417;ng, b&#7883; gi&#7899;i h&#7841;n b&#7903;i s&#7921; v&ocirc; t&acirc;m &#273;&#7889;i v&#7899;i ng&#432;&#7901;i kh&aacute;c l&agrave; nh&#7919;ng &#273;i&#7875;m tr&#7915; c&#7911;a nh&oacute;m n&agrave;y</p><p>Khi giao ti&#7871;p v&#7899;i nh&#7919;ng ng&#432;&#7901;i thu&#7897;c nh&oacute;m th&#7911; l&#297;nh, b&#7841;n n&ecirc;n &#273;i th&#7859;ng v&agrave;o v&#7845;n &#273;&#7873;, m&#7909;c &#273;&iacute;ch sau c&ugrave;ng, tranh gi&#7843;i th&iacute;ch lan man, l&#7863;p l&#7841;i, n&oacute;i chuy&#7879;n kh&ocirc;ng t&#7853;p trung.</p><figure class="image"><img src="/upload/files/Page-Banner-DISC-image.jpg"></figure><h3>Nh&oacute;m ng&#432;&#7901;i t&#7841;o &#7843;nh h&#432;&#7903;ng (Influence)</h3><p>Nh&#7919;ng ng&#432;&#7901;i thu&#7897;c nh&oacute;m n&agrave;y t&#7841;o ra &#7843;nh h&#432;&#7903;ng v&#7899;i nh&#7919;ng ng&#432;&#7901;i xung quanh b&#7857;ng s&#7921; c&#7903;i m&#7903; v&agrave; m&#7889;i quan h&#7879; c&#7911;a m&igrave;nh. M&#7885;i ng&#432;&#7901;i m&ocirc; t&#7843; h&#7885; v&#7899;i t&iacute;nh c&aacute;ch nhi&#7879;t t&igrave;nh, &#7845;m &aacute;p, l&#7841;c quan, c&oacute; ni&#7873;m tin v&agrave;o ng&#432;&#7901;i kh&aacute;c v&agrave; &#273;&#7847;y s&#7913;c thuy&#7871;t ph&#7909;c. H&#7885; l&agrave; nh&#7919;ng ng&#432;&#7901;i &#273;&#432;&#7907;c th&uacute;c &#273;&#7849;y b&#7903;i s&#7921; c&ocirc;ng nh&#7853;n c&#7911;a x&atilde; h&#7897;i n&ecirc;n r&#7845;t d&#7877; s&#7907; b&#7883; m&#7845;t s&#7921; &#7843;nh h&#432;&#7903;ng, b&#7883; t&#7915; ch&#7889;i ho&#7863;c b&#7883; b&#7887; qua. &#272;i&#7875;m y&#7871;u c&#7911;a h&#7885; l&agrave; b&#7883; gi&#7899;i hi&#7879;n b&#7903;i vi&#7879;c b&#7889;c &#273;&#7891;ng ho&#7863;c thi&#7871;u t&#7893; ch&#7913;c.</p><p>Khi n&oacute;i chuy&#7879;n c&#361;ng nh&#7919;ng ng&#432;&#7901;i nh&oacute;m T&#7841;o &#7843;nh h&#432;&#7903;ng, b&#7841;n n&ecirc;n chia s&#7867; kinh nghi&#7879;m c&aacute; nh&acirc;n v&#7899;i h&#7885;, t&#7841;o ra th&#7901;i gian h&#7887;i &#273;&aacute;p, kh&ocirc;ng &#273;&#432;a nh&#7919;ng chi ti&#7871;t kh&ocirc;ng c&#7847;n thi&#7871;t v&agrave; kh&ocirc;ng l&agrave;m gian &#273;o&#7841;n m&#7841;ch chuy&#7879;n.</p><h3>Nh&oacute;m ng&#432;&#7901;i ki&ecirc;n &#273;&#7883;nh (Steadliness)</h3><p>Nh&#7919;ng ng&#432;&#7901;i nh&oacute;m ki&ecirc;n &#273;&#7883;nh th&#432;&#7901;ng ch&uacute; tr&#7885;ng v&agrave;o s&#7921; h&#7907;p t&aacute;c, ch&acirc;n th&agrave;nh v&agrave; tin c&#7853;y. H&#7885; t&igrave;m th&#7845;y &#273;&#7897;ng l&#7921;c th&uacute;c &#273;&#7849;y t&#7915; s&#7921; c&#7897;ng t&aacute;c, ph&#7889;i h&#7907;p, &#273;&aacute;nh gi&aacute; ch&acirc;n th&agrave;nh &#273;&#7875; h&#432;&#7899;ng t&#7899;i vi&#7879;c duy tr&igrave; s&#7921; &#7893;n &#273;&#7883;nh. H&#7885; &#273;&#432;&#7907;c m&ocirc; t&#7843; v&#7899;i nh&#7919;ng t&iacute;nh c&aacute;ch nh&#432; b&igrave;nh t&#297;nh, ki&ecirc;n nh&#7851;n, c&oacute; th&#7875; l&#432;&#7901;ng tr&#432;&#7899;c s&#7921; vi&#7879;c, &#7893;n &#273;&#7883;nh v&agrave; nh&#7845;t qu&aacute;n. &#272;i&#7875;m y&#7871;u c&#7911;a h&#7885; ch&iacute;nh l&agrave; s&#7921; thi&#7871;u quy&#7871;t &#273;o&aacute;n, t&acirc;m l&yacute; s&#7907; thay &#273;&#7893;i, s&#7907; m&#7845;t &#7893;n &#273;&#7883;nh. Tuy nhi&ecirc;n, s&#7921; ch&acirc;n th&agrave;nh v&agrave; &#273;&#7843;m b&#7843;o c&#7911;a h&#7885; l&agrave; th&#7913; b&#7841;n c&oacute; th&#7875; tin t&#432;&#7903;ng.</p><p>Khi giao ti&#7871;p, b&#7841;n h&atilde;y th&#7875; hi&#7879;n s&#7921; quan t&acirc;m c&#7911;a m&igrave;nh v&#7899;i nh&#7919;ng ng&#432;&#7901;i thu&#7897;c nh&oacute;m ki&ecirc;n &#273;&#7883;nh, &#273;&#7891;ng th&#7901;i cho h&#7885; th&#7845;y nh&#7919;ng g&igrave; b&#7841;n mong &#273;&#7907;i &#7903; h&#7885; nh&eacute;.</p><h3>Nh&oacute;m ng&#432;&#7901;i tu&acirc;n th&#7911; (Compliance)&nbsp;</h3><p>Nh&#7919;ng ng&#432;&#7901;i thu&#7897;c nh&oacute;m tu&acirc;n th&#7911; th&#432;&#7901;ng ch&uacute; tr&#7885;ng v&agrave;o ch&#7845;t l&#432;&#7907;ng v&agrave; &#273;&#7897; ch&iacute;nh x&aacute;c, n&#259;ng l&#7921;c c&aacute; nh&acirc;n c&#361;ng nh&#432; chuy&ecirc;n m&ocirc;n. H&#7885; lu&ocirc;n mu&#7889;n duy tr&igrave; s&#7921; &#7893;n &#273;&#7883;nh trong c&ocirc;ng vi&#7879;c, l&agrave; nh&#7919;ng ng&#432;&#7901;i c&#7849;n th&#7853;n, th&#7853;n tr&#7885;ng, l&agrave;m vi&#7879;c c&oacute; h&#7879; th&#7889;ng, ch&iacute;nh x&aacute;c, l&#7883;ch thi&#7879;p, bi&#7871;t c&aacute;ch ngo&#7841;i giao. Th&#7871; nh&#432;ng, &#273;i&#7875;m y&#7871;u l&agrave; c&oacute; th&#7875; b&#7883; gi&#7899;i h&#7841;n b&#7903;i vi&#7879;c qu&aacute; t&#7843;i, b&#7843;n th&acirc;n b&#7883; c&ocirc; l&#7853;p, nh&#7919;ng l&#7901;i ch&#7881; tr&iacute;ch b&ecirc;n ngo&agrave;i v&agrave; m&#7855;c sai l&#7847;m.</p><p>Khi giao ti&#7871;p v&#7899;i h&#7885;, b&#7841;n h&atilde;y t&#7853;p trung v&agrave;o c&aacute;c s&#7921; ki&#7879;n v&agrave; chi ti&#7871;t, n&ecirc;n gi&#7843;m thi&#7875;u ng&ocirc;n ng&#7919; c&#7843;m x&uacute;c v&agrave; s&#7921; thi&#7871;u ki&ecirc;n nh&#7851;n v&#7899;i h&#7885;.</p><h2>K&#7871;t lu&#7853;n</h2><p>Tuy vi&#7879;c l&agrave;m b&agrave;i tr&#7855;c nghi&#7879;m DISC v&agrave; qu&aacute; tr&igrave;nh ph&acirc;n t&iacute;ch k&#7871;t qu&#7843; &#273;&#7875; ra &#273;&#432;&#7907;c k&#7871;t lu&#7853;n cu&#7889;i c&ugrave;ng kh&ocirc;ng ph&#7843;i &#273;i&#7873;u d&#7877; d&agrave;ng nh&#432;ng l&#7841;i &#273;em l&#7841;i r&#7845;t nhi&#7873;u l&#7907;i &iacute;ch trong vi&#7879;c t&igrave;m hi&#7875;u, &#273;&#7883;nh h&#432;&#7899;ng, ph&aacute;t tri&#7875;n b&#7843;n th&acirc;n v&agrave; gi&uacute;p cho nh&#7919;ng nh&agrave; qu&#7843;n l&yacute; trong vi&#7879;c ph&acirc;n b&#7893; nh&acirc;n s&#7921;, mang l&#7841;i hi&#7879;u qu&#7843; c&ocirc;ng vi&#7879;c cao nh&#7845;t.&nbsp;</p><p>&#7842;nh: s&#432;u t&#7847;m&nbsp;</p></h2>


Dung Nguyễn Hồng

LIỆU BẠN ĐÃ BIẾT THIÊN HƯỚNG TRONG TÍNH CÁCH CỦA MÌNH?Việc thấu hiểu tính cách của bản thân mình tưởng đơn giản nhưng không phải ai cũng đều làm 