STREETWEAR VÀ NHỮNG XU HƯỚNG HOT NHẤT 2020

LIỆU BẠN ĐÃ BIẾT THIÊN HƯỚNG TRONG TÍNH CÁCH CỦA MÌNH?

NHỮNG LỜI KHUYÊN DÀNH CHO SINH VIÊN NĂM NHẤT

NHỮNG TRANG WEB VIỆT BẠN KHÔNG NÊN BỎ QUA

<h2>T&#7840;I SAO LOCAL BRAND TR&#7902; TH&Agrave;NH HOT TREND?<p>B&#7841;n c&oacute; ngh&#297; ch&#7881; nh&#7919;ng th&#432;&#417;ng hi&#7879;u &ldquo;chanh x&#7843;&rdquo; tr&ecirc;n th&#7871; gi&#7899;i nh&#432; Gucci, Louis Vuitton, Dolce &amp; Gabbana,... m&#7899;i l&agrave; m&#417; &#432;&#7899;c c&#7911;a m&#7885;i ng&#432;&#7901;i, khi&#7871;n c&aacute;c b&#7841;n tr&#7867; ph&aacute;t cu&#7891;ng? Kh&ocirc;ng h&#7859;n nh&#432; v&#7853;y, nh&#7919;ng n&#259;m g&#7847;n &#273;&acirc;y, Local Brand n&#7893;i l&ecirc;n khi&#7871;n c&aacute;c t&iacute;n &#273;&#7891; mua s&#7855;m ph&aacute;t cu&#7891;ng. C&aacute;c b&#7841;n tr&#7867; Vi&#7879;t Nam &#273;&atilde; v&agrave; &#273;ang r&#7845;t &#432;u chu&#7897;ng nh&#7919;ng th&#432;&#417;ng hi&#7879;u c&#7897;p m&aacute;c &ldquo;Local Brand &#273;&#7871;n t&#7915; Vi&#7879;t Nam&rdquo;. N&oacute; kh&ocirc;ng ch&#7881; l&agrave; m&#7897;t l&agrave;n s&oacute;ng nh&#7845;t th&#7901;i, m&agrave; c&ograve;n t&#7841;o n&ecirc;n m&#7897;t xu h&#432;&#7899;ng th&#7901;i trang ki&#7875;u m&#7899;i. H&atilde;y c&ugrave;ng gi&#7843;i &#273;&aacute;p t&#7841;i sao Local Brand l&#7841;i &#273;&#432;&#7907;c y&ecirc;u th&iacute;ch &#273;&#7871;n v&#7853;y.</p><h3><strong>1. Local Brand l&agrave; g&igrave;?</strong></h3><p>Loacal brand l&agrave; th&#432;&#417;ng hi&#7879;u n&#7897;i &#273;&#7883;a c&#7911;a m&#7897;t khu v&#7921;c ch&#7859;ng h&#7841;n nh&#432; Vi&#7879;t Nam. 2018 l&agrave; m&#7897;t d&#7845;u m&#7889;c quan tr&#7885;ng, c&aacute;c Local Brand ra &#273;&#7901;i h&agrave;ng lo&#7841;t v&agrave; c&oacute; nhi&#7873;u &#273;&#7893;i m&#7899;i l&agrave; m&#7897;t b&#432;&#7899;c ti&#7871;n ngo&#7841;n m&#7909;c trong ng&agrave;nh th&#7901;i trang Vi&#7879;t Nam. Vi&#7879;c &#432;a chu&#7897;ng l&ecirc;n &#273;&#7871;n con s&#7889; 99,9% &#273;&#7889;i v&#7899;i gi&#7899;i tr&#7867; kh&ocirc;ng ch&#7881; l&agrave; m&#7897;t tr&agrave;o l&#432;u m&agrave; c&ograve;n l&agrave; nh&#7919;ng c&#417;n s&#7889;t th&#7901;i trang khi &#273;em &#273;&#7871;n nh&#7919;ng m&#7851;u thi&#7871;t k&#7871; &#7845;n t&#432;&#7907;ng v&agrave; &#273;&#7865;p m&#7855;t.</p><p>Th&#7871; nh&#432;ng, c&oacute; nhi&#7873;u b&#7841;n v&#7851;n d&#7877; nh&#7847;m l&#7851;n gi&#7919;a Local Brand v&agrave; c&aacute;c c&#7917;a h&agrave;ng th&#7901;i trang t&#7841;i c&aacute;c con ph&#7889;. C&aacute;c c&#7917;a h&agrave;ng th&#7901;i trang ph&#7847;n l&#7899;n ch&#7881; l&agrave; n&#417;i ph&acirc;n ph&#7889;i l&#7841;i c&aacute;c s&#7843;n ph&#7849;m th&#7901;i trang nh&#432; qu&#7847;n, &aacute;o, gi&acirc;y, d&eacute;p, ph&#7909; ki&#7879;n,.. &#273;&#432;&#7907;c s&#7843;n xu&#7845;t b&#7903;i c&aacute;c b&ecirc;n kh&aacute;c nhau. Kh&aacute;c v&#7899;i &#273;&oacute; th&igrave; Local Brand l&#7841;i l&agrave; nh&#7919;ng th&#432;&#417;ng hi&#7879;u m&agrave; t&#7921; tay l&agrave;m ch&#7911; t&#7915; &yacute; t&#432;&#7903;ng, thi&#7871;t k&#7871; &#273;&#7871;n s&#7843;n xu&#7845;t v&agrave; ph&acirc;n ph&#7889;i ch&iacute;nh nh&#7919;ng s&#7843;n ph&#7849;m c&#7911;a m&igrave;nh.&nbsp;</p><p>Th&ecirc;m n&#7919;a, n&#7871;u b&#7841;n ngh&#297; r&#7857;ng: &ldquo;Mua m&#7897;t &aacute;o thun, in h&igrave;nh l&ecirc;n, &#273;&#432;a KOL mang, v&agrave; th&#7871; l&agrave; t&#7841;o ra &#273;&#432;&#7907;c m&#7897;t Brand&rdquo; th&igrave; b&#7841;n &#273;ang hi&#7875;u sai l&#7879;ch h&#7859;n r&#7891;i. M&#7897;t c&aacute;ch ch&iacute;nh x&aacute;c, Brand l&agrave; t&ecirc;n g&#7885;i, thu&#7853;t ng&#7919;, h&igrave;nh t&#432;&#7907;ng, ho&#7863;c c&aacute;c d&#7845;u hi&#7879;u kh&aacute;c gi&uacute;p ph&acirc;n bi&#7879;t m&#7897;t t&#7893; ch&#7913;c ho&#7863;c m&#7897;t s&#7843;n ph&#7849;m v&#7899;i &#273;&#7889;i th&#7917; trong m&#7855;t kh&aacute;ch h&agrave;ng. H&#7885; l&agrave; nh&#7919;ng t&#7893; ch&#7913;c kinh doanh &#273;&atilde; c&oacute; &#273;&#259;ng k&yacute; b&#7843;n quy&#7873;n s&#7903; h&#7919;u tr&iacute; tu&#7879; v&#7873; th&#432;&#417;ng hi&#7879;u c&#7911;a m&igrave;nh v&agrave; &#273;&aacute;p &#7913;ng &#273;&#7849;y &#273;&#7911; c&aacute;c ch&#7871; t&agrave;i v&#7873; ph&aacute;p lu&#7853;t.</p><figure class="image"><img src="/upload/files/Review-34-Local-Brand-1200x675.jpg"></figure><h3><strong>2. Con &#273;&#432;&#7901;ng c&#7911;a Local Brand</strong></h3><p>Tuy hi&#7879;n t&#7841;i &#273;&atilde; &#273;&#7841;t &#273;&#432;&#7907;c nh&#7919;ng th&agrave;nh c&ocirc;ng nh&#7845;t &#273;&#7883;nh nh&#432;ng con &#273;&#432;&#7901;ng c&#7911;a Local Brand &#7903; Vi&#7879;t Nam tr&#432;&#7899;c &#273;&oacute; g&#7863;p kh&aacute; nhi&#7873;u kh&oacute; kh&#259;n. Ban &#273;&#7847;u v&ocirc; c&ugrave;ng khan hi&#7871;m, th&#7853;m ch&iacute; ch&#7881; l&agrave; con s&#7889; kh&ocirc;ng v&igrave; b&#7845;y gi&#7901; gi&#7899;i tr&#7867; v&#7851;n ch&#432;a ch&#7845;p nh&#7853;n nh&#7919;ng d&ograve;ng Local Brand v&igrave; c&ograve;n e s&#7907; gi&aacute; c&#7843;, m&#7851;u m&atilde; v&agrave; ch&iacute;nh ch&#7845;t l&#432;&#7907;ng trong t&#7915;ng s&#7843;n ph&#7849;m. Outfits l&uacute;c b&#7845;y gi&#7901; ch&#7881; &#273;&#417;n gi&#7843;n l&agrave; nh&#7919;ng m&oacute;n &#273;&#7891; t&ugrave;y ti&#7879;n mua n&agrave;o &#273;&oacute; m&agrave; kh&ocirc;ng c&#7847;n qu&aacute; quan t&acirc;m &#273;&#7871;n vi&#7879;c th&#7875; hi&#7879;n c&aacute; t&iacute;nh hay phong c&aacute;ch c&aacute; nh&acirc;n. Th&#7921;c ra, Local Brand &#273;&atilde; t&#7891;n t&#7841;i r&#7845;t l&acirc;u &#7903; Vi&#7879;t Nam ch&#7913; kh&ocirc;ng ph&#7843;i nh&#7919;ng n&#259;m g&#7847;n &#273;&acirc;y.&nbsp;</p><p>Th&#7871; nh&#432;ng giai &#273;o&#7841;n 2016 &ndash; 2018 l&#7841;i l&agrave; m&#7897;t b&#432;&#7899;c chuy&#7875;n m&igrave;nh ngo&#7841;n m&#7909;c c&#7911;a Local Brand. M&#7863;c d&ugrave; kh&ocirc;ng n&#7857;m trong nh&oacute;m nh&#7919;ng nhu y&#7871;u ph&#7849;m ph&#7843;i mua h&#7857;ng ng&agrave;y hay h&agrave;ng th&aacute;ng nh&#432;ng l&#7841;i &#273;&#432;&#7907;c m&#7885;i ng&#432;&#7901;i quan t&acirc;m h&#417;n v&agrave; &#273;&#432;a v&#7873; t&#7911; &#273;&#7891; c&#7911;a m&igrave;nh c&#361;ng nhi&#7873;u h&#417;n. N&oacute; c&#361;ng d&#7847;n chi&#7871;m v&#7883; tr&iacute; trong nh&#7919;ng cu&#7897;c tr&ograve; chuy&#7879;n, tr&ecirc;n c&aacute;c di&#7877;n &#273;&agrave;n hay c&aacute;c trang b&aacute;o, m&#7841;ng x&atilde; h&#7897;i.&nbsp;</p><p>Vi&#7879;c l&yacute; gi&#7843;i r&#7845;t &#273;&#417;n gi&#7843;n. Khi x&atilde; h&#7897;i ph&aacute;t tri&#7875;n, nhu c&#7847;u v&#7873; cu&#7897;c s&#7889;ng c&#7911;a ch&uacute;ng ta c&agrave;ng cao l&ecirc;n. &#258;n kh&ocirc;ng ch&#7881; &#273;&#7875; no, m&agrave; c&ograve;n ph&#7843;i &#273;&#7865;p, ngon, sang tr&#7885;ng. M&#7863;c kh&ocirc;ng ch&#7881; &#273;&#7875; che, &#273;&#7875; &#7845;m, c&ograve;n l&agrave; th&#7875; hi&#7879;n c&aacute; t&iacute;nh v&agrave; phong c&aacute;ch c&aacute; nh&acirc;n, s&#7921; kh&aacute;c bi&#7879;t, b&#7843;n ng&atilde; con ng&#432;&#7901;i. V&agrave; Local Brand &#273;&atilde; &#273;&aacute;p &#7913;ng &#273;&#432;&#7907;c mong mu&#7889;n &#273;&oacute; c&#7911;a ph&#7847;n &#273;&ocirc;ng, v&agrave; th&#7915;a th&#7855;ng x&ocirc;ng l&ecirc;n, &#273;&#7871;n n&#259;m 2018, m&#7913;c &#273;&#7897; &#432;u chu&#7897;ng &#273;&#7841;t &#273;&#7871;n con s&#7889; 99,9% khi&#7871;n ch&uacute;ng ta c&#361;ng &#273;&#7911; hi&#7875;u n&oacute; c&oacute; s&#7913;c h&uacute;t nh&#432; th&#7871; n&agrave;o.&nbsp;</p><figure class="image"><img src="/upload/files/2020-cover-thumbnail-1-1579176181914173642277-0-112-1122-1908-crop-1579176196101-637148001547903906.jpg"></figure><h3>3. &#272;i&#7875;m qua m&#7897;t v&agrave;i Local Brand n&#7893;i ti&#7871;ng nh&#7845;t Vi&#7879;t Nam</h3><h4>3.1 Anh c&#7843; Biti&rsquo;s&nbsp;</h4><p>H&#7859;n Biti&rsquo;s l&agrave; c&aacute;i t&ecirc;n kh&ocirc;ng c&ograve;n xa l&#7841; v&#7899;i nhi&#7873;u th&#7871; h&#7879; Vi&#7879;t khi &#273;&atilde; c&oacute; m&#7863;t tr&ecirc;n th&#7883; tr&#432;&#7901;ng t&#7915; th&#7853;p ni&ecirc;n 90. Ra &#273;&#7901;i s&#7899;m nh&#432;ng kh&ocirc;ng c&oacute; ngh&#297;a ch&#7883;u l&agrave; &#273;&agrave;n anh l&#7841;c h&#7853;u, Biti&rsquo;s ch&#7913;ng t&#7887; m&igrave;nh c&oacute; v&#7883; th&#7871; v&#7919;ng v&agrave;ng trong cu&#7897;c &#273;ua c&#7911;a c&aacute;c Local Brand hi&#7879;n nay khi r&#361; b&#7887; l&#7899;p &aacute;o nh&agrave;m ch&aacute;n c&#7911;a m&#7897;t th&#432;&#417;ng hi&#7879;u l&acirc;u &#273;&#7901;i, trwor l&#7841;i v&#7899;i c&uacute; l&#7897;i ng&#432;&#7907;c d&ograve;ng ngo&#7841;n m&#7909;c v&#7899;i Local Brand m&#7851;u gi&acirc;y Biti&rsquo;s Hunter h&#7907;p t&aacute;c v&#7899;i S&#417;n T&ugrave;ng M-TP &ndash; m&#7897;t trong nh&#7919;ng ca s&#297; c&oacute; &#7843;nh h&#432;&#7903;ng l&#7899;n nh&#7845;t Vi&#7879;t Nam l&uacute;c b&#7845;y gi&#7901; v&agrave; d&#7921; &aacute;n &ldquo;&#272;i &#273;&#7875; tr&#7903; v&#7873;&rdquo; c&#7911;a Soobin Ho&agrave;ng S&#417;n mang &#273;&#7871;n hi&#7879;u &#7913;ng lan truy&#7873;n t&iacute;ch c&#7921;c v&agrave; hi&#7879;u qu&#7843;.</p><figure class="image"><img src="/upload/files/fb-15635123324741559951713-crop-15635126279371854221973.jpg"></figure><p>Nh&#7919;ng s&#7843;n ph&#7849;n c&#7911;a Local Brand n&agrave;y &#273;&#432;&#7907;c &#432;a chu&#7897;ng kh&ocirc;ng ch&#7881; v&igrave; nh&#7919;ng thi&#7871;t k&#7871; kh&#7887;e kho&#7855;n, m&#7841;nh m&#7869; m&agrave; c&ograve;n nh&#7901; tr&#7843;i nghi&#7879;m mang tho&aacute;ng kh&iacute;, d&#7877; ch&#7883;u nh&#7901; c&ocirc;ng ngh&#7879; d&#7879;t s&#7907;i ti&ecirc;n ti&#7871;n.&nbsp;</p><figure class="image"><img src="/upload/files/vm_2xaygw(1).jpg"></figure><p>&nbsp;</p><h4>3.2 Clownz</h4><p>L&agrave; m&#7897;t trong nh&#7919;ng Local Brand l&acirc;u &#273;&#7901;i nh&#7845;t &#7903; H&agrave; N&#7897;i, Clownz &#273;&#432;&#7907;c sinh v&agrave;o n&#259;m 2011 v&#7899;i nh&#7919;ng c&acirc;u chuy&#7879;n &#273;&#432;&#7907;c &#273;&#432;a v&agrave;o t&#7915;ng thi&#7871;t k&#7871; theo phong c&aacute;ch &#273;&#432;&#7901;ng ph&#7889; n&#259;ng &#273;&#7897;ng, c&aacute; t&iacute;nh, tr&#7867; trung. Clownz g&acirc;y &#7845;n t&#432;&#7907;ng m&#7841;nh v&#7899;i nh&#7919;ng s&#7843;n ph&#7849;m mang h&#417;i th&#7903; c&#7911;a l&agrave;n s&aacute;ng hiphop &#273;&#432;&#417;ng &#273;&#7841;i, t&#7841;o n&ecirc;n m&#7897;t t&#7893;ng th&#7875; th&#7901;i trang m&#7899;i m&#7867;, hi&#7879;n &#273;&#7841;i, ph&oacute;ng khoang, &#273;&#7847;y m&agrave;u s&#7855;c. N&#7871;u b&#7841;n l&agrave; nguwoif c&oacute; &#273;am m&ecirc; m&atilde;nh li&#7879;t vi&#7879;t streetstyle th&igrave; Clownz ch&iacute;nh l&agrave; l&#7921;a ch&#7885;n ph&ugrave; h&#7907;p nh&#7845;t.&nbsp;</p><figure class="image"><img src="/upload/files/ban-collab-moi-cua-clownz-streetwear-x-highclub-clb-du-hanh-vu-tru-cosmoz-club-11142-11.jpg"></figure><h4>3.3 Dirty Coins</h4><p>Dirty Coins l&agrave; m&#7897;t Local Brand m&#7899;i ra &#273;&#7901;i t&#7917; n&#259;m 2017 mang s&#7913;c m&#7841;nh c&#7911;a m&#7897;t th&#432;&#417;ng hi&#7879;u &#273;&#7847;y c&aacute; t&iacute;nh v&#7899;i nh&#7919;ng s&#7843;n ph&#7849;m &#273;i &#273;&#7847;u xu th&#7871;, mang &#273;&#7871;n m&#7897;t g&oacute;c &#273;&#7897; &#273;&#7897;c &#273;&aacute;o kh&ocirc;ng ch&#7881; v&#7873; phong c&aacute;ch s&#7889;ng m&agrave; c&ograve;n v&#7873; gu &#259;n m&#7863;c hi&#7879;n &#273;&#7841;i, ph&oacute;ng khoang c&#7911;a gi&#7899;i tr&#7867;. Nh&#7853;n th&#7913;c &#273;&#432;&#7907;c nhu c&#7847;u ph&aacute;t tri&#7875;n ti&#7873;m n&#259;ng c&#7911;a streetwear Vi&#7879;t Nam, nh&#7919;ng thi&ecirc;t k&#7871; c&#7911;a Dirty Coins l&agrave; s&#7921; k&#7871;t h&#7907;p gi&#7919;a v&#259;n h&oacute;a &Aacute; &ndash; &Acirc;u mang &#273;&#7871;n phong c&aacute;ch &#273;&#7897;c &#273;&aacute;o, m&#7899;i m&#7867; v&#7899;i s&#7921; ph&aacute; c&aacute;ch t&#7915; t&ocirc;ng m&agrave;u tr&#7855;ng &#273;en. &#272;i&#7873;u &#273;&oacute; g&oacute;p ph&#7847;n t&#7841;o n&ecirc;n s&#7921; y&ecirc;u th&iacute;ch c&#7911;a gi&#7899;i tr&#7867; v&#7899;i streetwear v&agrave; khuy&#7871;n kh&iacute;ch h&#7885; m&#7841;o hi&#7875;m h&#417;n trong gu &#259;n m&#7863;c c&#7911;a m&igrave;nh.&nbsp;</p><figure class="image"><img src="/upload/files/Logo-DIRTYCOINS.png"></figure></h2>


Dung Nguyễn Hồng

TẠI SAO LOCAL BRAND TRỞ THÀNH HOT TREND?Bạn có nghĩ chỉ những thương hiệu “chanh xả” trên thế giới như Gucci, Louis Vuitton, Dolce & Gabbana,... mới là mơ 

TẠI SAO LOCAL BRAND TRỞ THÀNH HOT TREND?

Cách Để Trở Nên “Có Tổ Chức” Hơn Trong Công Việc Và Cuộc Sống

NGÀNH SÁNG TẠO VÀ NHỮNG LẦM TƯỞNG

CÓ THỂ BẠN CHƯA BIẾT: MEME HAY MEME?

[OWM] -  QUÁ KHỨ CỦA TÔI