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SÁCH TRONG THỜI ĐẠI 4.0 ĐƯỢC THỂ HIỆN NHƯ THẾ NÀO?

VĂN HÓA ĐỌC TẠI VIỆT NAM, CÒN HAY MẤT?

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<html><body>N&#7871;u b&#7841;n l&agrave; m&#7897;t ng&#432;&#7901;i m&ecirc; &#273;&#7885;c s&aacute;ch, ch&#7881; v&#7899;i m&#7897;t chi&#7871;c &#273;i&#7879;n tho&#7841;i th&ocirc;ng minh tr&ecirc;n tay, b&#7841;n c&oacute; th&#7875; d&#7877; d&agrave;ng ch&#7885;n l&#7921;a nh&#7919;ng quy&#7875;n s&aacute;ch &#432;ng &yacute; m&#7897;t c&aacute;ch nhanh ch&oacute;ng v&agrave; ti&#7879;n l&#7907;i thay v&igrave; ph&#7843;i t&#7889;n th&#7901;i gian v&agrave; x&#259;ng xe &#273;&#7875; phi ra ti&#7879;m s&aacute;ch &#7903; ph&#7889;, l&#7921;a c&#7843; ti&#7871;ng &#273;&#7891;ng h&#7891; nh&#432;ng c&oacute; khi l&#7841;i ch&#7859;ng t&igrave;m &#273;&#432;&#7907;c th&#7913; b&#7841;n c&#7847;n. C&aacute;ch m&#7841;ng c&ocirc;ng nghi&#7879;p 4.0 ra &#273;&#7901;i &#273;&atilde; th&#7921;c s&#7921; mang l&#7841;i nh&#7919;ng b&#432;&#7899;c ngo&#7863;t v&#432;&#7907;t tr&#7897;i cho ng&agrave;nh xu&#7845;t b&#7843;n. &#272;&oacute; l&agrave; m&#7897;t ch&#7863;ng &#273;ua m&#7899;i v&#7899;i nh&#7919;ng th&aacute;ch th&#7913;c m&#7899;i, nh&#7919;ng c&#417; h&#7897;i m&#7899;i. V&agrave; ng&agrave;nh xu&#7845;t b&#7843;n s&aacute;ch c&#361;ng kh&ocirc;ng ngo&#7841;i l&#7879;, ng&agrave;nh xu&#7845;t b&#7843;n &#273;i&#7879;n t&#7917; ra &#273;&#7901;i. Ho&#7841;t &#273;&#7897;ng xu&#7845;t b&#7843;n &#273;i&#7879;n t&#7917; &#273;&atilde; t&#7841;o ra nh&#7919;ng ti&#7879;n &iacute;ch v&#432;&#7907;t tr&#7897;i h&#417;n so v&#7899;i xu&#7845;t b&#7843;n truy&#7873;n th&#7889;ng: l&agrave;m thay &#273;&#7893;i m&ocirc; h&igrave;nh v&agrave; quy tr&igrave;nh xu&#7845;t b&#7843;n truy&#7873;n th&#7889;ng, thay &#273;&#7893;i th&oacute;i quen &#273;&#7885;c v&agrave; v&#259;n h&oacute;a &#273;&#7885;c theo con &#273;&#432;&#7901;ng c&#361;, t&#7841;o ra doanh thu l&#7899;n h&#417;n ... T&#7915; nh&#7919;ng &#432;u &#273;i&#7875;m v&agrave; hi&#7879;u qu&#7843; m&agrave; xu&#7845;t b&#7843;n &#273;i&#7879;n t&#7917; mang l&#7841;i, nhi&#7873;u nh&agrave; xu&#7845;t b&#7843;n v&agrave; c&ocirc;ng ty s&aacute;ch &#7903; Vi&#7879;t Nam &#273;&atilde; ti&ecirc;n phong b&#432;&#7899;c ch&acirc;n v&agrave;o l&#297;nh v&#7921;c n&agrave;y v&agrave; b&#432;&#7899;c &#273;&#7847;u &#273;&#7841;t &#273;&#432;&#7907;c nhi&#7873;u k&#7871;t qu&#7843; t&iacute;ch c&#7921;c. Theo b&#7841;n, m&#7897;t cu&#7889;n s&aacute;ch s&#7869; &#273;&#432;&#7907;c in &#7845;n, bi&ecirc;n t&#7853;p v&agrave; xu&#7845;t b&#7843;n trong bao l&acirc;u? C&oacute; th&#7875; l&agrave; trong 6 th&aacute;ng hay th&#7853;m ch&iacute; k&eacute;o d&agrave;i &#273;&#7871;n 1 n&#259;m. Nh&#432;ng c&oacute; m&#7897;t &#273;i&#7873;u ng&#7841;c nhi&ecirc;n &#273;ang &#273;&#7907;i b&#7841;n: v&#7887;n v&#7865;n 7 ng&agrave;y &#273;&#7871;n 2 th&aacute;ng, m&#7897;t cu&#7889;n s&aacute;ch &#273;i&#7879;n t&#7917; s&#7869; ch&iacute;nh th&#7913;c &ldquo;ra l&ograve;&rdquo; v&agrave; &#273;&#432;a t&#7853;n tay b&#7841;n &#273;&#7885;c. &#272;&acirc;y c&oacute; l&#7869; l&agrave; &#273;i&#7873;u kh&ocirc;ng t&#432;&#7903;ng t&#432;&#7907;ng n&#7893;i v&#7899;i b&#7845;t k&#7923; nh&agrave; xu&#7845;t b&#7843;n n&agrave;o tr&#432;&#7899;c khi ebook ra &#273;&#7901;i. &#272;&acirc;y c&#361;ng c&oacute; th&#7875; coi l&agrave; m&#7897;t trong nh&#7919;ng &#273;i&#7875;m c&#7897;ng l&#7899;n c&#7911;a h&igrave;nh th&#7913;c xu&#7845;t b&#7843;n n&agrave;y. N&#7871;u nh&#432; theo m&ocirc; h&igrave;nh xu&#7845;t b&#7843;n truy&#7873;n th&#7889;ng, t&aacute;c gi&#7843; ch&#7881; nh&#7853;n &#273;&#432;&#7907;c 10 - 15% doanh thu th&igrave; &#273;&#7889;i v&#7899;i m&ocirc; h&igrave;nh t&#7921; xu&#7845;t b&#7843;n s&aacute;ch &#273;i&#7879;n t&#7917;, con s&#7889; c&oacute; th&#7875; g&#7845;p 5 ho&#7863;c 6 l&#7847;n (t&#7913;c l&agrave; kho&#7843;ng 50-70 %). T&#7841;i sao l&#7841;i c&oacute; s&#7921; kh&aacute;c bi&#7879;t l&#7899;n th&#7871; n&agrave;y? L&iacute; do ch&iacute;nh l&agrave; chi ph&iacute; &#273;&#7875; ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng s&#7903; h&#7919;u m&#7897;t cu&#7889;n s&aacute;ch th&#7845;p do c&aacute;c chi ph&iacute; l&#7899;n &#273;&atilde; &#273;&#432;&#7907;c &#273;&atilde; &#273;&#432;&#7907;c h&#7879; th&#7889;ng ph&acirc;n ph&#7889;i &#273;i&#7879;n t&#7917; c&#7855;t gi&#7843;m nh&#432; in &#7845;n, ph&aacute;t h&agrave;nh. N&#7873;n t&#7843;ng s&aacute;ch &#273;i&#7879;n t&#7915; ng&agrave;y nay c&agrave;ng tr&#7903; n&ecirc;n ph&#7893; bi&#7871;n. Tr&ecirc;n Th&#7871; gi&#7899;i, trong l&#297;nh v&#7921;c t&#7921; xu&#7845;t b&#7843;n s&aacute;ch &#273;i&#7879;n t&#7917;, kh&ocirc;ng th&#7875; kh&ocirc;ng nh&#7855;c &#273;&#7871;n Amazon. N&oacute; d&#7851;n &#273;&#7847;u v&#7899;i th&#7883; ph&#7847;n t&#7921; xu&#7845;t b&#7843;n l&#7899;n nh&#7845;t, v&#432;&#7907;t xa c&aacute;c &#273;&#7889;i th&#7911; c&#7841;nh tranh kh&aacute;c nh&#432; Apple, Barnes &amp; Noble. Tuy nhi&ecirc;n, th&#7883; tr&#432;&#7901;ng &#273;&ocirc;ng d&acirc;n nh&#7845;t Trung Qu&#7889;c &#273;&atilde; &#273;&aacute;nh b&#7841;i M&#7929; &#273;&#7875; tr&#7903; th&agrave;nh th&#7883; tr&#432;&#7901;ng TM&#272;T l&#7899;n nh&#7845;t th&#7871; gi&#7899;i t&#7915; n&#259;m 2013. Trong &#273;&oacute;, Shanda Literature - nay l&agrave; China Literature l&agrave; n&#7873;n t&#7843;ng t&#7921; xu&#7845;t b&#7843;n &#273;i&#7879;n t&#7917; l&#7899;n nh&#7845;t &#7903; Trung Qu&#7889;c v&#7899;i 304 tri&#7879;u ng&#432;&#7901;i d&ugrave;ng (th&#7889;ng k&ecirc; t&#7915; qu&yacute; 1/ 2019). M&#7863;c d&ugrave; c&aacute;c ch&#7911; &#273;&#7873; s&aacute;ch tr&ecirc;n n&#7873;n t&#7843;ng &#273;i&#7879;n t&#7917; ng&agrave;y c&agrave;ng &#273;a d&#7841;ng. Song, s&aacute;ch truy&#7879;n gi&#7843; t&#432;&#7903;ng l&agrave; l&agrave; m&#7897;t trong nh&#7919;ng th&#7875; lo&#7841;i ph&#7893; bi&#7871;n nh&#7845;t tr&ecirc;n th&#7883; tr&#432;&#7901;ng, &#273;&#432;&#7907;c s&#7921; &#432;a chu&#7897;ng c&#7911;a &#273;&ocirc;ng &#273;&#7843;o b&#7841;n &#273;&#7885;c. Ch&uacute;ng ch&#7911; y&#7871;u &#273;&#432;&#7907;c xu&#7845;t b&#7843;n &#273;i&#7879;n t&#7917; (chi&#7871;m t&#7899;i h&#417;n 69% s&#7889; n&#7897;i dung &#273;&#432;&#7907;c xu&#7845;t b&#7843;n). Theo &#273;&oacute;, doanh thu c&#7911;a th&#7875; lo&#7841;i Gi&#7843; t&#432;&#7903;ng c&#361;ng chi&#7871;m t&#7899;i h&#417;n 60% doanh thu n&#7897;i dung xu&#7845;t b&#7843;n &#273;i&#7879;n t&#7917;. C&aacute;c chuy&ecirc;n gia c&#361;ng nh&#7853;n &#273;&#7883;nh r&#7857;ng th&#7875; lo&#7841;i n&agrave;y &#273;&#432;&#7907;c d&#7921; b&aacute;o s&#7869; ng&agrave;y c&agrave;ng chi&#7871;m &#432;u th&#7871; v&#432;&#7907;t tr&#7897;i v&#7873; c&#7843; s&#7889; l&#432;&#7907;ng l&#7851;n doanh thu tr&ecirc;n th&#7883; tr&#432;&#7901;ng n&#7897;i dung t&#7921; xu&#7845;t b&#7843;n trong v&ograve;ng 5 n&#259;m s&#7855;p t&#7899;i. T&#7841;i Vi&#7879;t Nam, th&#7883; tr&#432;&#7901;ng xu&#7845;t b&#7843;n s&aacute;ch &#273;i&#7879;n t&#7917; kh&ocirc;ng c&ograve;n qu&aacute; xa l&#7841;, &#273;&#7863;c bi&#7879;t l&agrave; v&#7899;i gi&#7899;i tr&#7867;. V&#7899;i 97.3 tri&#7879;u d&acirc;n, trong &#273;&oacute; t&#7927; l&#7879; d&acirc;n s&#7889; th&agrave;nh th&#7883; chi&#7871;m 36%, Vi&#7879;t Nam &#273;&#432;&#7907;c coi l&agrave; m&#7897;t th&#7883; tr&#432;&#7901;ng ti&#7873;m n&#259;ng cho c&aacute;c ho&#7841;t &#273;&#7897;ng Th&#432;&#417;ng m&#7841;i &#273;i&#7879;n t&#7917;. T&#7927; l&#7879; ng&#432;&#7901;i s&#7917; d&#7909;ng Internet cao v&agrave; d&#7921; ki&#7871;n con s&#7889; s&#7869; ti&#7871;p t&#7909;c t&#259;ng t&#7899;i 73% v&agrave;o n&#259;m 2033. B&ecirc;n c&#7841;nh &#273;&oacute;, v&#259;n h&oacute;a &#273;&#7885;c &#7903; Vi&#7879;t Nam &#273;&atilde; b&#432;&#7899;c &#273;&#7847;u &#273;&#432;&#7907;c h&igrave;nh th&agrave;nh c&#361;ng nh&#432; nhu c&#7847;u &#273;&#7885;c v&agrave; th&oacute;i quen &#273;&#7885;c s&aacute;ch ng&agrave;y c&agrave;ng &#273;a d&#7841;ng v&agrave; c&#7843;i thi&#7879;n. Th&#7901;i l&#432;&#7907;ng &#273;&#7885;c b&igrave;nh qu&acirc;n c&#7911;a &#273;&#7897;c gi&#7843; tr&ecirc;n n&#7873;n t&#7843;ng s&aacute;ch &#273;i&#7879;n t&#7917; li&ecirc;n t&#7909;c t&#259;ng v&agrave; &#273;ang &#7903; m&#7913;c g&#7847;n 30 ph&uacute;t/ ng&#432;&#7901;i/ ng&agrave;y v&agrave; t&#432;&#417;ng &#273;&#432;&#417;ng v&#7899;i th&oacute;i quen &#273;&#7885;c s&aacute;ch c&#7911;a ng&#432;&#7901;i d&acirc;n Trung Qu&#7889;c. T&#7915; nh&#7919;ng con s&#7889; v&agrave; d&#7845;u hi&#7879;u &#273;&aacute;ng m&#7915;ng tr&ecirc;n th&igrave; Vi&#7879;t Nam c&oacute; ti&#7873;m n&#259;ng tr&#7903; th&agrave;nh th&#7883; tr&#432;&#7901;ng t&#7921; ph&aacute;t tri&#7875;n s&aacute;ch &#273;i&#7879;n t&#7917; l&#7899;n. Ng&agrave;y nay, ng&agrave;y c&agrave;ng nhi&#7873;u t&aacute;c gi&#7843; tr&#7867; tham gia v&agrave;o l&#297;nh v&#7921;c s&aacute;ng t&aacute;c v&agrave; xu&#7845;t b&#7843;n. &#272;&#7897; tu&#7893;i trung b&igrave;nh c&#7911;a c&aacute;c t&aacute;c gi&#7843; tr&#7867; Vi&#7879;t tham gia v&agrave;o l&#297;nh v&#7921;c n&agrave;y ng&agrave;y c&agrave;ng tr&#7867; h&oacute;a. C&ugrave;ng v&#7899;i &#273;&oacute;, r&#7845;t nhi&#7873;u cu&#7897;c thi vi&#7871;t &#273;&atilde; &#273;&#432;&#7907;c t&#7893; ch&#7913;c th&#432;&#7901;ng xuy&ecirc;n h&#417;n nh&#7857;m thu h&uacute;t c&aacute;c t&aacute;c gi&#7843; t&agrave;i n&#259;ng, nh&#7919;ng n&#7897;i dung s&aacute;ng t&#7841;o v&agrave; ch&#7845;t l&#432;&#7907;ng. T&#7915; n&#259;m 2012, s&#7921; b&ugrave;ng n&#7893; c&#7911;a m&#7897;t lo&#7841;t &#7913;ng d&#7909;ng &#273;&#7885;c s&aacute;ch &#273;i&#7879;n t&#7917;, c&ugrave;ng v&#7899;i &#273;&oacute; l&agrave; s&#7921; gia nh&#7853;p th&#7883; tr&#432;&#7901;ng c&#7911;a nhi&#7873;u &#273;&#417;n v&#7883; ph&aacute;t h&agrave;nh s&aacute;ch &#273;i&#7879;n t&#7917; nh&#7857;m r&uacute;t ng&#7855;n kho&#7843;ng c&aacute;ch v&#7899;i ng&#432;&#7901;i &#273;&#7885;c. T&#7915; &#273;&oacute; ta th&#7845;y &#273;&#432;&#7907;c nh&#7919;ng c&#417; h&#7897;i s&aacute;ng t&aacute;c v&agrave; xu&#7845;t b&#7843;n c&#7911;a c&aacute;c t&aacute;c gi&#7843; Vi&#7879;t Nam tr&ecirc;n n&#7873;n t&#7843;ng c&ocirc;ng ngh&#7879;. V&#7899;i b&#7879; ph&oacute;ng c&#7911;a C&aacute;ch m&#7841;ng c&ocirc;ng nghi&#7879;p 4.0, ng&agrave;nh xu&#7845;t b&#7843;n &#273;&atilde; c&oacute; th&ecirc;m m&#7897;t h&#432;&#7899;ng &#273;i m&#7899;i - xu&#7845;t b&#7843;n &#273;i&#7879;n t&#7917;. M&#7863;c d&ugrave; v&#7851;n c&ograve;n nh&#7919;ng r&agrave;o c&#7843;n nh&#432; t&igrave;nh tr&#7841;ng vi ph&#7841;m b&#7843;n quy&#7873;n c&ograve;n ph&#7893; bi&#7871;n, ngu&#7891;n nh&acirc;n l&#7921;c c&ograve;n thi&#7871;u v&agrave; y&#7871;u hay c&aacute;c quy &#273;&#7883;nh v&#7873; th&#7883; tr&#432;&#7901;ng s&aacute;ch &#273;i&#7879;n t&#7917; ch&#432;a &#273;&#432;&#7907;c ho&agrave;n thi&#7879;n, &#273;&acirc;y &#273;&#432;&#7907;c nh&#7853;n &#273;&#7883;nh l&agrave; &ldquo;h&#432;&#7899;ng &#273;i t&#7845;t y&#7871;u khi c&ocirc;ng ngh&#7879; di &#273;&#7897;ng ph&aacute;t tri&#7875;n m&#7841;nh&rdquo;. * Th&ocirc;ng tin tham kh&#7843;o t&#7915; Waka. S&#7921; ki&#7879;n Workshop c&#7911;a Love Books Love Life s&#7869; gi&uacute;p b&#7841;n gi&#7843;i &#273;&aacute;p nh&#7919;ng th&#7855;c m&#7855;c tr&ecirc;n. &#272;&#7875; tham gia s&#7921; ki&#7879;n v&agrave; c&oacute; c&#417; h&#7897;i nh&#7853;n nh&#7919;ng ph&#7847;n qu&agrave; h&#7845;p d&#7851;n, c&aacute;c b&#7841;n h&atilde;y &#273;&#259;ng k&yacute; theo link d&#432;&#7899;i &#273;&acirc;y: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fbit.ly%2Fwslbll%3Ffbclid%3DIwAR1CzqwElai25Xho874GEMxyxII0mQkwEDY1ymnIdKVQUYrPyuoRiqwgBhQ&amp;h=AT3Mxrf4-4q3zjKd3UgE4Io4rSSZrTDVfTdE5KLZmO8UH2K9Rsza6VpKBAkKac8egXaWYETKrbX5vg3-bssPnlg57OETRA-l3dgxzqS9icNzpOwln9mG8d1cRoRCfIDakR3fZjEYpU1zZ3vHTCxOWS_5t1A53DRe7xJ80bw">http://bit.ly/wslbll</a> &#272;&#7875; bi&#7871;t th&ecirc;m th&ocirc;ng tin v&#7873; s&#7921; ki&#7879;n SiL, c&aacute;c b&#7841;n vui l&ograve;ng truy c&#7853;p link: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fbit.ly%2F3252iDN%3Ffbclid%3DIwAR23b0r6JJ-aL8uYSjscfEVhhfIiV3Caw4jkcbbk-O4KDnDg92RtonEPGAo&amp;h=AT2Kqw2uz4yQbXJKpwgpu2aDhql6ggp3gtS6yc0jlMGRIhOyy39CiEww1sIxrxqS02GA9q0O4Ujp0ZUBQAjhDqhl9e3lXP0KF8DC5wJTCOhZ-6LGeFvT-ZG6kfaH1Occ6oVC5snrt-WaIwY2jid6_Fsa0A">http://bit.ly/3252iDN</a> M&#7884;I TH&#7854;C M&#7854;C XIN VUI L&Ograve;NG LI&Ecirc;N H&#7878; * Mr Nam: (+84) 89328198 * Fanpage: <a href="https://www.facebook.com/lovebookslovelifeforever/">https://www.facebook.com/lovebookslovelifeforever/</a> * Website: <a href="https://youth.com.vn/?fbclid=IwAR0IAGeSCUFFRc9MW0nqpfvFjTvMcipKQc-t4__T_fhsi8HIgKpX6bppBug">https://youth.com.vn/</a> * Gmail: lovebookslovelifevietnam@gmail.com &#272;&#259;ng k&yacute; Workshop ngay - Rinh qu&agrave; li&#7873;n tay! <a href="https://www.facebook.com/hashtag/youthplus?epa=HASHTAG">#youthplus</a> <a href="https://www.facebook.com/hashtag/lovebookslovelife?epa=HASHTAG">#lovebookslovelife</a> <a href="https://www.facebook.com/hashtag/ph%C3%BAcminhbooks?epa=HASHTAG">#ph&uacute;cminhbooks</a> <a href="https://www.facebook.com/hashtag/xuh%C6%B0%E1%BB%9Bngv%C4%83nho%C3%A1%C4%91%E1%BB%8Dc?epa=HASHTAG">#xuh&#432;&#7899;ngv&#259;nho&aacute;&#272;&#7885;c</a> <a href="https://www.facebook.com/hashtag/sil_information_day?epa=HASHTAG">#SiL_information_Day</a> <a href="https://www.facebook.com/hashtag/sil_inspiration_space?epa=HASHTAG">#SiL_inspiration_Space</a>&nbsp; &nbsp;</body></html>

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